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Eastern Foods

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Submitted By EllyLinli
Words 2012
Pages 9
Introduction
Eastern Foods first began its operation as a fast food restaurant group in China and Vietnam. The fast food group successfully operates over four hundred outlets in both China and Vietnam. Due to its accomplishment in China and Vietnam, Eastern Foods have opened at least twenty outlets in Australia in the past twelve months, as part of their global expansion plans. Because of Eastern Foods strategic planning, and achieving success in setting up and opening several of their outlets in Australia, the directors of Eastern Foods have decided to expand their business to Malaysia. The decision has been made to open at least twenty five outlets in university towns all across Malaysia. This is due to the fact that these universities have a wide range of foreign students that will frequent Eastern Foods because of their affordable prices and serving food during breakfast, lunch, and dinner. Eastern Foods has proposed that Kuala Lumpur will be the location for its Malaysia’s Head Office. However, the size of the head office cannot be decided until the Malaysia organisation structure for Eastern Foods has been finalised. Eastern Foods has targeted that the Malaysia organisation structure be fully operational in six months for its inaugural opening all across Malaysia. However, the board of directors of Eastern Foods agreed that there are important issues that need to be addressed by the Malaysia organisation structure and they have raised concerns on the four crucial aspects of the business, which are Human Resource Management, Accounting, Marketing, and Operations Management. By addressing and resolving the issues that stem from these four business aspects, the Malaysia plan can be developed smoothly.

Human Resource Management With swiftly transforming business settings, it is imminent that the human resource management will have to face business challenges

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