Free Essay

Easy Motors

In:

Submitted By babesffanetic
Words 350
Pages 2
The Easy Rider Motor Company The Easy Rider Motor Company manufactures a recreational vehicle - specifically a truck camper - called the Free Spirit, which it sells through franchised dealers at a retail price of $12,000. (A truck camper consists of a pick-up truck and a housing cabin. The housing cabin is mounted on the bed of the pick-up truck, just behind the driver’s cabin. Consumers typically use truck campers for driving down to holiday spots like forests, lake sides, sea shores, mountain valleys etc. and camping there for a short holiday in the comfort of the housing cabin).The dealers have been pressuring the company to add a second recreational vehicle to the line at the higher end. In response, the company has designed the High Rise and is about to set its price to dealers and customers, Here are the major facts: 1. The company has enough plant capacity to produce up to five hundred units per year of the new model. Any more than this would require investing in new plant capacity. 2. The fixed costs of producing the High Rise are estimated at $500,000. The direct costs are estimated at $10,000 per unit. 3. There is a major competitor producing a high-quality recreational vehicle retailing for $14,000. The competitor charges its dealers $11,200 - a 20 percent dealer discount off the retail price. The company estimates that the competitor's profit margin is approximately $1,400 per unit. The competitor sells about six hundred units per year. 4. The company would like its High Rise to retail for at least $2,200 more than its Free Spirit. 5. The company displayed the High Rise at the latest retail trade show, and over twothirds of the visitors reported that the High Rise seemed better designed than the competitor's model. With this information, the Easy Rider Motor Company is considering various alternative pricing methods and strategies (for both dealer prices and retail prices).

Questions: 1. Discuss the various pricing alternatives that could be followed by the Company. Discuss their merits and de-merits.

Similar Documents

Premium Essay

Easy Rider Motor Company

...Many businesses these days are focusing on marketing to millennials, but it might be worth it to start a business that caters to seniors instead. People are living longer than ever, and that opens up a whole new audience of customers. According to the National Institute on Aging, between 2010 and 2050, the 85-and-over population is projected to increase 351 percent globally — 188 percent for the 65-and-over population — and the global number of centenarians (those over age 100) is projected to increase 10-fold. That's a lot of people who could use specialty services that cater to their needs. And there are plenty of ways to help seniors and grow a successful business. Everything from salon services to errand services can be a success, as long as you can bring your skills to their homes or assist older people who can no longer walk or drive in some way. Also, consider a business to help seniors transition from their homes to assisted living facilities, from packing and transporting to setting up or storing their furniture and possessions.  - Organic catering : A great way for eco-friendly foodies to share their passion for both food and the environment is to start an organic catering company. Cater local events and business luncheons with foods that are made from organic and locally grown ingredients, and offer free-range meats along with vegan, gluten-free and paleo-meal options and you'll appeal to nature lovers and health and wellness enthusiasts alike. Be sure to keep...

Words: 990 - Pages: 4

Premium Essay

General Englis

...When more than one answer is required, these may be given in any order. There is an example at the beginning (0) [14 marks] To which days the following refer to? 0 You can see the tea making process. There’s a view over the neighbouring country to enjoy. 1 The train will take you up to a wonderful view. 2 You can camp if you want to. 3 Start the day with some fruit. 4 Home cooking is on offer. 5 The walks are wonderful, but not easy. 6 You can really appreciate wildlife. 7 Take an evening walk through traffic-free streets. D 8 You can escape from the heat. 9 10 It’s small enough for you to see it all in one day. 11 Take your time to get used to the climate. 12 You can learn something about the background of Malaysia. 13 If you’re short of time, just take a short walk. 14 General English 2 Sample Paper 1 1 MALAYSIAN Experience A DAY 1-3 KUALA LUMPUR If you are staying in Chinatown then getting around is easy- just walk. The National Museum is a good introduction to Malay history, art and culture. Save some energy for a late night stroll around one of the busy night markets. Jalan Petaling is full of market traders who sell everything. The road is shut off to traffic at night and tables and chairs are set up outside restaurants. This is the best place to people-watch and enjoy Chinese food and a cold drink. B DAY 4 & 5 GEORGETOWN Hire a trishaw (bicycle rickshaw)...

Words: 2875 - Pages: 12

Premium Essay

Ordinary People Character Analysis

...between Conrad and his parents, and in especially with his mother. She takes and interprets all of his actions the wrong way, thinking that he is pointing her out in order to hurt her feelings. Therefore, in order for a relationship to be strong and for it to last, there must be proper communication, with being outgoing and honest. Another important element in relationship is trusting. Without trust a relationship will most likely be sabotaged with suspicion and lies. Cal trusted his son, Con in many ways, even before Con learned to trust himself. One of the first evident signs of external trust in this novel was when Con gets his car for Christmas and "Cal, resisting the urge to call, 'Take it easy!' or any other of those good luck charms, thinks, He will be very careful. He will take it easy, even though he has not driven in nearly a year, because he is a good driver." (Page 117) An additional show of a lack of trust is when Con does not have enough belief in his mother to tell her how he feels about all the things he is feeling. This includes what he believes his mother thinks of him, and about his feelings on his brother's death. When a relationship is in lack of trust, many hurtful and damaging things are held inside, and feelings do not become acknowledged or known. The element of forgiveness is very important in numerous ways, because no one is exactly perfect, and everyone makes mistakes in life as expected. Some people can come to terms with the past and move on, but others...

Words: 1030 - Pages: 5

Free Essay

Advertising

...Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do, and you will not attempt to link your actions to this book in any way. Advertising for Results is written for entertainment purposes only, so disregard everything in this book, including the so-called advice, recommendations, and statements that something will happen. No part of Advertising for Results may be sold by anyone except the author. You agree to never be compensated for it in any way. If you do not agree with all this, stop reading Advertising for Results now. All copyrights and trademarks belong to their respective owners. Copyright © 2003 by G.F. Brown from Richmond Heights. All rights are reserved. 2 Advertising for Results For my wife. 3 Advertising for Results “It is the dry and irksome labor of organizing precincts and getting out the voters that determines elections.” Abraham Lincoln 4 Advertising for Results Acknowledgments Thanking everyone would almost be a book in itself. It would fill lots of pages, and many excellent people would still...

Words: 45800 - Pages: 184

Free Essay

Easy Rider

...Easy Riders, Raging Bulls Sex. Drugs. Rock and Roll. Three simple words that helped shaped an era that brought some of the greatest movies, such as The Godfather, Jaws, and The Taxi Driver. In the book Easy Riders, Raging Bulls, by Peter Biskind takes us on a bumpy and wild ride of the era that challenged new ideas to young filmmaker’s that stimulated an edgier movie industry. This book is compelled of hundreds of interviews, with directors, stars, agents, and even one night stands. It tells the up close and personal story in way that celebrities never talked about drugs, sex, and money and the repercussions. Easy Riders, Raging Bulls is remarkable in the way that gave us an understanding and behind the scenes of Hollywood’s last golden age. “The 70s were the first time that a kind of age restriction was lifted. Young people were allowed to come rushing in with all of their naïveté and their wisdom and the privileges of youth. It was just an avalanche of new ideas, which is why the 70s were such a watershed” (Biskind 15). A small low budget biker movie made in 1969 sparked the new era of movies, known as Easy Rider. This movie was a shock but a huge success to Hollywood for the fact it was made with drugs, booze, and violent rivalry. Once Easy Rider was successful a new breed of directors were in demand, such as Francis Coppola, Peter Bogdanovich, George Lucas, and Martin Scorsese. This book contains so much research and extensive interviews of not only the directors, but...

Words: 1017 - Pages: 5

Free Essay

How American History Influenced the Movie Industry

...How American History Influenced The Movie Industry? The period of 1960’s is known as one of the most creative periods in the history of the Hollywood filmmaking. It was prominent due to usage of new narrative and style techniques in presenting changes in American values in the film industry at that time. The period of 60’s is known as a period of change, which was carrying an idea that the goal American society sets, can be successfully achieved. The most common topic in the movies of that period was America’s role in the World, as well as it’s controversial position. President of the US at that time, John Kennedy was promising that before the end of the decade men will step on the moon. He also lobbied for the civil right movement and the Civil Rights Act, which emphasized the end of the period of long segregation in the South. The latter finally gave the same amount of equality to Whites and Blacks. However, the decade ended with the Watts riots. All of these occasions summarized gave a clear sign that there was something wrong happening in America. The movies of 60’s were a way to respond to social movements, which were connected with the issues of civil rights, poverty, and feminism. Films were not only the representation of public view on the issues taking place in America, but also presented the favorable outcomes of values and institutions. Movies produced during the 60’s exposed the new figures to the audience. In addition, they presented the ways of thinking and suggested...

Words: 2009 - Pages: 9

Free Essay

Inception Scripts

...INCEPTION By Christopher Nolan SHOOTING SCRIPT FADE IN: DAWN. CRASHING SURF. The waves TOSS a BEARDED MAN onto wet sand. He lies there. A CHILD’S SHOUT makes him LIFT his head to see: a LITTLE BLONDE BOY crouching, back towards us, watching the tide eat a SANDCASTLE. A LITTLE BLONDE GIRL joins the boy. The Bearded Man tries to call them, but they RUN OFF, FACES UNSEEN. He COLLAPSES. The barrel of a rifle ROLLS the Bearded Man onto his back. A JAPANESE SECURITY GUARD looks down at him, then calls up the beach to a colleague leaning against a JEEP. Behind them is a cliff, and on top of that, a JAPANESE CASTLE. INT. ELEGANT DINING ROOM, JAPANESE CASTLE - LATER The Security Guard waits as an ATTENDANT speaks to an ELDERLY JAPANESE MAN sitting at the dining table, back to us. ATTENDANT (in Japanese) He was delirious. But he asked for you by name. And... (to the Security Guard) Show him. SECURITY GUARD (in Japanese) He was carrying nothing but this... He puts a HANDGUN on the table. The Elderly Man keeps eating. SECURITY GUARD ...and this. The Security Guard places a SMALL PEWTER CONE alongside the gun. The Elderly Man STOPS eating. Picks up the cone. ELDERLY JAPANESE MAN (in Japanese) Bring him here. And some food. INT. SAME - MOMENTS LATER The Elderly Man watches the Bearded Man WOLF down his food. He SLIDES the handgun down the table towards him. ELDERLY JAPANESE MAN (in English) Are you here to kill me? The Bearded Man glances up at him, then back to his food. 2. ...

Words: 28494 - Pages: 114

Free Essay

Manuscript Tesco

...Tesco, and we had a higher sale than we have today. Investors once called Tesco a darling of the U.K. stock market, until January where everything went down for us. The shares has fallen by 20 percent. After this fall in market shares, my boss the longstanding chief Terry Leahy who have been CEO for Tesco for 14 years, have just gone off. The new CEO for Tesco is Philip Clarke, and it was not a nice sight he met the first couple of weeks. Experts have said that Mr. Clarke need to reconnect with customers and change the business’ culture. We did also launch the Fresh and Easy at the worst time possible, just one year into the financial crisis in 2008. We did also make some obvious mistakes though. We had no coffee in the store, as the first thing in the morning, there was no frozen food as Americans like and so on. That is why investors have called 182 Fresh & Easy stores to fail. The U.S. stores Fresh and Easy did also fail to take off and we did not catch that many customers. Still, we have some big international investors such as Warren G, BlackRock and the Singaporean Government. As a matter of fact, one in every seven pounds spend in UK are spend in one of our stores but we still needed to improve the business. Many customers...

Words: 1166 - Pages: 5

Premium Essay

Tesco Case

...Wrigley, Neil; Lowe, Michelle and Cudworth, Katherine The Internationalisation of Tesco - new frontiers, new problems Wrigley, Neil; Lowe, Michelle and Cudworth, Katherine, (2014) "The Internationalisation of Tesco - new frontiers, new problems", Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Angwin, Duncan and Regner, Patrick, Exploring Strategy: Text and cases, 657-661, Longman Scientific & Technical © Staff and students of the University of Worcester are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence which allows you to: * access and download a copy; * print out a copy; Please note that this material is for use ONLY by students registered on the course of study as stated in the section below. All other staff and students are only entitled to browse the material and should not download and/or print out a copy. This Digital Copy and any digital or printed copy supplied to or made by you under the terms of this Licence are for use in connection with this Course of Study. You may retain such copies after the end of the course, but strictly for your own personal use. All copies (including electronic copies) shall include this Copyright Notice and shall be destroyed and/or deleted if and when required by the University of Worcester. Except as provided for by copyright law, no further copying, storage or distribution (including by e-mail) is permitted without the consent...

Words: 3945 - Pages: 16

Premium Essay

Button Matheson Story

...Button, Button RICHARD MATHESON The package was lying by the front door-a cube-shaped carton sealed with tape, their name and address printed by hand: "Mr. and Mrs. Aurthur Lewis, 21 7 E. Thirty-seventh Street, New York, New York 10016." Norma picked it up, unlocked the door, and went into the apartment. It was just getting dark. After she put the lamb chops in the broiler, she sat down to open the package. Inside the carton was a push-button unit fastened to a small wooden box. A glass dome covered the button. Norma tried to lift it off, but it was locked in place. She turned the unit over and saw a folded piece of paper Scotch-taped to the bottom of the box. She pulled it off: "Mr. Steward will call on you at 8:00P.M." Norma put the button unit beside her on the couch. She reread the typed note, smiling. A few moments later, she went back into the kitchen to make the salad. The doorbell rang at eight o'clock. ''I'll get it," Norma called from the kitchen. Arthur was in the living room, reading. There was a small man in the hallway. He removed his hat as Norma opened the door. "Mrs. Lewis?" he inquired politely. "Yes?" ''I'm Mr. Steward." "Oh, yes." Norma repressed a smile. She was sure now it was a sales pitch. 103 SHORT STORY DECISIONS DECISIONS "May I come in?" asked Mr. Steward. ''I'm rather busy," Norma said, ''I'll get you your whatchamacallit, though." She started to turn. "Don't you want to know what it is?" Norma turned back. Mr. Steward's tone had...

Words: 2269 - Pages: 10

Premium Essay

Placement

...more companies to choose from. Rica Bhattacharyya suggests ways to deal with rejection during placement interviews. Read to know more: Know That it Happens to Everyone Don't use the job interview as a measure of your professional competence. "The decision to not hire you was based on the company's criteria and needs which may or may not have anything to do with how you performed at the interview," says Dhruv K Desai, head of human resources and leadership academy at Angel Broking. Believe There's More to Come Rejection by one company does not mean all doors are shut. "Remember there are many companies that participate and you will have several opportunities," says Abhishek Kumar, assistant professor at BIM, Trichy. Agrees Desai: "It's easy to blame yourself and focus on your imperfections when faced with a job rejection." Focus on what you're really good at. Find your Match There will always be a set of companies that need your skill set and you need to find that. "You need find a job to match your strengths and competencies; because once you find it your liking for that job is going to better than one you were rejected for," says Sudhir Dhar, associate director, head - HR and administration at Motilal Oswal Financial Services. Formulate a Strategy Discuss your career plans and your strengths with placement officer at every step and formulate your strategy. Also, do not be very rigid about your preferences and keep an open mind, says Kumar. Adds Dhar: "I have seen mostly...

Words: 361 - Pages: 2

Free Essay

Easy Rider

...Douglas Salayka Prof. Major Easy Rider Easy rider was a film I couldn’t understand. I have to say I didn't like it. I somewhat respect what the film did for the industry but still I cant full respect it for the scenes of them having sex at the graveyard. That was a bit to much for me. The movie starts out with a cocaine deal, The 2 main characters then wanted to use the money and jet. The scenes of them riding around on motorcycles used music from the time like Born to be wild. At that time it was very new to be using tracks like that in films. For that reason I give the movie bonus points because it did something nobody ever really did at the time. So the 2 men on the road trip find themselves in all sorts of trouble. The film actually used real drugs in the scenes that depicted them using cocaine and marijuana. To me that's crazy, but I know Dennis hopper had to do with this as he was a user at the time. I even read that Jack Nicholson actually came out and said it was real marijuana that he smoked. In class we touched upon why Jack Nicholson died but the other men didn't. I think we came to a consensus that it was just luck that they survived a bit longer but I still don't get that. The biggest thing I want to talk about is the drug tripping scene in the graveyard. Hopper didn't get permission or anything to film there and they were basically having sex on the tombstone of a dead child. If something like this happened now the media would be all over it saying how unforgiving...

Words: 449 - Pages: 2

Free Essay

The Blood Letter

...Michael Fisher Michael Fisher The Blood Letter The Blood Letter The Blood Letter Written by: Michael Fisher Jr. Copyright: October 23, 2014 -Preface- In mid-evil times there was an unorthodox treatment for any ailment at the time, it was called bloodletting. When the nobles were ill, no matter what the affliction was, the surgeons with their hideous beak nosed masks and the blacked out eyes would come in and perform a bloodletting. The bloodletting consisted of placing leaches randomly on the afflicted one’s body, and allowing them to suck the sickness out of the host body. They would also place small incisions in precise placements to allow the “bad blood” to flow out of the infected body. More times than not, the patient died, but they always assumed it was because the infection was too far gone. Or even that the Devil himself had a hunger for that person’s soul. Even during the time of the black plague outbreaks, smallpox, cholera and the many other ramped diseases of the dark ages, the bloodletting practice was incorporated. Even during the Salem witch trials this method was instilled as a form of torture to get confessions of witchcraft form the accused, and also to try to rid them of the evil blood received from the devil. The practice was thought to have died out with the knights, nobles, and the kingdoms of old, and destroyed along with the witches…or so we thought. Fast forward many centuries from the dark ages to the modern days of the cell phone...

Words: 7715 - Pages: 31

Free Essay

Soc 5650

...Martin Lynch 10/28/2013 SOC 3200 Getting Society Inside The culture that was instilled in me since I was born was two families, my mother’s and father’s. My father’s family is of Irish Catholic descent and my mother’s family is of Italian Catholic descent. I was born and raised on the Southside of Chicago and I do still refer to that beautiful city as home. All of my beliefs and values are a result of these two families, but as I have grown up it is amazing how similar they could be and how different they can be. I know for an absolute fact there are two values that are agreed on by the Irish and the Italians. Those would be an undying work ethic and a strong Christian foundation. I remember being five years old and my father saying, “You are either working hard or hardly working.” It was not just expected by my family to work hard, it was demanded. If you wanted money, you went out and got it. I was a golf caddy for about eight years and still to this day go when I need some extra cash and also worked at a Chili’s restaurant throughout high school while playing two sports and a member of the Honor Roll. My siblings and I were never allowed to leave the house until our homework and chores were done. It was an expectation by not just my parents but my family as a whole to be hard working productive members of society who respected their elders and treated people with the utmost respect. Growing up it was expected to go to church every Sunday and thank God for what...

Words: 934 - Pages: 4

Free Essay

Nt1110 - Video Summary 6

...new computer. The USMT is found on a domain; you can also use a tool called Files and Settings Transfer Wizard—both of these applications are found in the system tools directory. These tools make using your new computer much like your previous computer with less pain. This helps the company/department become more efficient and would in effect be less downtime and thus less painful than the old way. Topics— * User State Migration Tool (USMT) * Files and Settings Transfer Wizard Terms— * User State Migration Tool (USMT) * Is a Microsoft command line utility program intended to allow advanced users, comfortable with Scripting language, to transfer files and settings between PCs. This task is also performed by Windows Easy Transfer, recommended for general users. * Files and Settings Transfer Wizard * Is a file transfer and backup program which allows backing up or transferring user files and settings between computers. Summary— I personally never knew these programs/applications existed. Now that I know, I can use these instead of burning files to DVD/CD then transferring the information in that archaic method. And all this time I thought it was a pain to work in a windows environment. However, I still don’t understand how the new and old PCs are to be connected to each other whether by LAN or direct cable say CAT5, the video didn’t explain what other “connections” needed to be made in order for the applications to do their job. I’m thinking...

Words: 298 - Pages: 2