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Ebay Analysis

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Submitted By eridian
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Question 1
Analyse eBay’s strategic capability using an analytical framework(s)

Threshold resources
• IT server platforms and space
• Offices and facilities
• Appropriate personnel
• Sufficient customers and suppliers Threshold competences
• Account management
• All other general managerial skills
• Sophisticated ICT skills
• Customers and suppliers who are competent

Unique resources
• The biggest on-line electronic exchange platform
• The eBay brand
• First mover advantage
• An active and vocal community of users
• Learning from experience Unique competences
• A unique form of account management that balances central control versus decentralised community involvement
• Leadership in terms of ability to renew the Board and keep a sense of consistency
• Electronic platform management skills
• Partnering on the internet (deciding when and how to compete)
• Web 2.0 management skills

You might choose activity mapping or value chain analysis to get into the specifics here. It is important to recognise that it is not a single competences that matter so much as linkages between activities.

INTRODUCTION eBay Incorporated, a US company headquartered in San Jose, California, provides online marketplaces for the sale of goods and services, online payments services, and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally, their collective impact on e-commerce is staggering: In 2009, the total worth of goods sold on eBay was $60 billion — $2,000 every second. The business strategy of eBay is exemplified in the company’s mission statement, “eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything”.
In the following report, I will analysis eBay’s business including their financial statement,

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