...Institute of Singapore Principles of Marketing & Production Management Benjamin Walter Diploma in Business Management DBMD2 1284C Mr. Toh Yew Soon Monday 24th June 2013 Management Development Institute of Singapore Pte Ltd MDIS Campus 501 Stirling Road Singapore 148951 Tel: (65) 6278 8000 Fax: (65) 6278 5312 Email: mdis@mdis.edu.sg Website: www.mdis.edu.sg Registration No.: 201001793H This is the story of eBay eBay, founded by a French computer programmer, Pierre Omidyar, was the first company to incorporate the auction process online. When eBay first started out, it was known as AuctionWeb, back in 1995. The first item sold on eBay was a broken laser pointer, which sold for an amount of $14.83. Puzzled, Pierre contacted the buy to ask him if he knew that the laser pointer was broken. The buyer replied, “I am a collector of broken laser pointers!” From then on Pierre concluded that there will always be a market for a product; the only challenge was reaching it! Auction web, was then, the legal property of Echo Bay Technology Group. Pierre had tried to purchase the domain name of ‘EchoBay.com’ only to realize later that it was already taken. So instead, Pierre then proceeded to purchase the name ‘eBay.com’ instead, and from then on, the company is what we see now known as eBay. Fun Facts about eBay! 1. eBay used to be known as AuctionWeb between 1995 to 1997 2. The first item to be listed and sold on eBay was a BROKEN laser pointer! ...
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...Zac Palet October 14, 2013 eBay Partner Network (A) I. Executive Summary In March 2008, eBay severed their relationship with Commission Junction (CJ), because of fraud problems and a severe drop in their net income. They responded by creating their own affiliate marketing network (ePN). Now eBay has the choice of continuing to develop their ePN, go back to outsourcing their affiliate marketing network operations (either through CJ or another network) or drop their affiliate marketing program all together. Based on my analysis I feel that eBay should continue to develop their internal affiliate marketing network. They should go in this direction because the benefits offered by an outsourced network are not substantial, it eliminates the costs associated with outsourcing the network which will lead to lower transaction fees for sellers and lastly, they can eliminate the fraud that networks are notorious for. II. Problem, Opportunity, and Objectives eBay decided to discontinue the services of CJ in 2008, opting to run their affiliate marketing program internally because of the fraud issues with CJ as well as their declining net income (exhibit 1). Currently eBay is losing sellers to Amazon and Craigslist because of their higher transaction fees, which can be partially attributed to the fees imposed by CJ. Steve Hartman, eBay’s senior director in charge of global affiliate programs, believes that by handling their affiliate marketing program internally they will develop...
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...Anglia Ruskin University Marketing Consultancy, Report on ‘eBay Inc.’ Name: Mohammad Russel SID: 1351826/1_IM Faculty: Lord Ashcroft International Business School Module Code: MOD003058 Module Title: Marketing Consultancy Date: 14/11/2013 Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013 Content Introduction 1. A brief history of eBay Inc. …………………………………… 03 2. Market position of eBay Inc. …………………………………… 03 3. Client Issues …………………………………… 05 4. Implications, if client problem is not treated …………………………………… 06 Situation Analysis of Market Market situation comparison .……………………………….….. 06 Situation Analysis Models ……………...……………………. 07 Internal Analysis: SWOT Analysis …..……………………………...... 07 External Analysis: PEST Analysis ........................................................ 08 Porters Five Force Analysis ........................................................ 08 Recommendations .….………………………………. 08 Appendix …………………………………… 09 References …………………………………… 12 ...
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...Case studY chapter 6 EBAY © iStockphoto.com/Bill Noll / © iStockphoto.com/OSTILL Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brickand-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have a mobile device with them. It also has leveled the playing field for consumers in many cases, as it allows them to comparison shop on prices of products that they might find in stores. In 2009, the mobile commerce market generated $18.3 billion in total revenue. By 2015 it’s projected to reach over $119 billion. When it comes to m-commerce, eBay has jumped in with both feet. It is estimated to hold about 3.3 percent of m-commerce, compared to online retailer Amazon’s 1.5 percent. It also was estimated to sell $1.5 billion in goods via m-commerce in 2010, compared to $600 million in 2009. eBay launched its first mobile application for the iPhone in July 2008 and has since produced 14 apps, including eBay Selling, StubHub, Deals, and Fashion. eBay’s core iPhone application has been downloaded 14 million times, and its entire stable of apps has seen over 30 million downloads worldwide...
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...eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to buy and sell almost anything. Launched in 1995, about 147 million people now use eBay. An estimated 430,000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities. The company market capitalization had surpassed that of even Amazon.com, making it the “world’s most valuable Internet retailer”. Pierre Omidyar, founder, is focused to achieve excellence in strategic management for improving the company’s strategy, sustaining the company’s growth and business performance, and potentially expanding from online auctions into general “etailing”...
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...The original idea behind the acquisition of skype by eBay was to add value to the company's core operations by combining PC-based voice calls with online auction website’s which would boost communication between buyers and sellers. Even though this seems as a well though trough idea, eBay seemed to have bought Skype without implementing a strategy how to incorporate both systems. The most important flaw was the lack of clarity for its users. The Skype contact option could possible get more play if people actually knew about it and if eBay spent time on promotion. eBay's leadership never saw fit to aggressively bring the eBay, Skype and Paypal systems together. Examples of how to fix this could be simple and at very little engineering effort or cash cost. For example by adding a couple of strategically placed "call me now" or "send a few bucks" icons could make a big difference. Even a couple of quasi-discreet "call me now" and "send a few bucks" icons in strategic locations could make a world of difference, at very little engineering effort or cash cost. More information begets more trust, which then leads to more completed transactions, goes the theory. I suppose it could have worked, but that would have required an effort from the various management and engineering teams involved. Heck, call up the marketing department, too. Unfortunately, there never seemed to be a whole lot of that action going on. eBay seems to have bought Skype and set it on auto-pilot (destination:...
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...eBay Goes on a Shopping Spree Introduction The author provides a case analysis of the eBay shopping spree assigned reading in the E-commerce: Business, Technology and Society textbook. The purpose of the research is to explain whether or not making so many acquisitions is a risky proposition. Additionally, the author will argue why eBay can successfully compete with its top three competitors. Finally, the researcher will explain why eBay is the perfect model for the integration of all the aspects of e-commerce. Questions Question #1: Explain whether or not you think making so many acquisitions is a risky proposition and why? The acquisitions are risky but support the eBay overall open source commerce platform called X.commerce. Therefore, the acquisitions are warranted as a calculated risk which enables merchants to more easily integrate online and offline commerce efforts (Laudon & Traver, 2012). Specifically, the acquisitions of RedLaser and Milo allow eBay to build services to help sellers offer goods locally, both online or through a mobile device, providing them with another channel for product distribution (eBay Annual Report, 2012). RedLaser allows consumers to scan barcodes in order to find the goods they are looking for in a variety of locations, both online and offline, while Milo enables local inventory to be viewed online or on a mobile device. The eBay acquisition strategy shows a strong commitment of connecting local retailers with shoppers. The...
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...ebay1.Describe the business model that the founder of ebay adopted. Introduction: Ebay Inc or known as NASDAQ:EBAY is an American based company that focuses on consumer to consumer business. It is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide and it was from the start meant to be a marketplace for the sale of goods and services for individuals. Ebay was founded in Pierre Omidyar's, San Jose living room back in 5th September 1995. Using auction style bidding, one of the first items sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: “I'm a collector of broken laser pointers”. Moving on from there, now Ebay a multi-billion dollar business with operations localized in over thirty countries. Ebay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements online event ticket trading (via StubHub); online money transfers (via PayPal[5]) and other services. Ebay has also incorporated business models such as: Ubiquity - Internet/Web technology which is available everywhere: at work, at home, and elsewhere via mobile devices, anywhere and anytime. The marketplace is extended beyond traditional boundaries and is removed...
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...Amazon versus Ebay Amazon versus Ebay Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Seattle based Amazon.com was founded in July, 1994, but it was introduced to the world in June, 1995 by its CEO Jeff Bezos. Bezos who was a hedge fund manager in New York left to head west after coming across a finding that the usage of the internet is growing 2300 percent a month. He came up with a plan to get his own retail business online, and headed to Seattle to begin his dream. He started with only 3 employees working out of a garage. Jeff Bezos was able to get Kleiner Perkins Caulfied & Byers to fund Amazon. Some of Amazon.com products include a variety from books, to CDs, videos, and video games. Amazon product line also includes groceries, supplies for pets, greeting cards, and has auctions. A major supplier for Amazon is Ingram, a book distributor, who is still the provider for 60 percent of the books. Amazon is also allied with sites such as Yahoo, Excite, GeoCities, and Netscape. Amazon.com also has links that can be used for household purchases such as groceries and prescriptions. Bezos leadership is demonstrated by observing his comfortableness when he is around the people he addresses on a regular basis from customers, to investors, and the employees. Other leadership qualities of Bezos include his understanding of e-commerce, being focused, having an entrepreneurial team to back...
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.............................................................................................. 8 Introduction: 21st Century Marketplace .................................................................................................................. 9 Research Framework ................................................................................................................................................... 17 Case Studies.................................................................................................................................................................... 25 Consumer Reports: Car Buying Guide ............................................................................................................. 25 eBay .................................................................................................................................................................... 65 FDA Nutrition Fact Panels...
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...which strengths and weaknesses are relevant to, and are capable of dealing with changes that take place in the business environment. Internal Resources and Capabilities Financial Resources Ebay is a Public Listed Company with corporate responsibilities to its shareholders. In 2006, it earned a gross profit of $4.7 billion and its total assets were $13.5 billion. This financial strength gives it opportunities to invest in activities to increase its financial strength through growth into related and other industries, global markets and also to investing in technology to increase customer satisfaction. It also allows it to invest in marketing to attract further customers and to invest in fraud prevention to protect its valuable intangible asset, its brand name. The Value Chain If organizations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities their organization undertakes are especially important to creating value and which are not. Primary Activities The in bound logistics (Sales and Marketing) for Ebay is effectively the sales and marketing process attract customers to the ebay site so that there are products to sell and customers to buy their products. Attraction comes from the household brand name of Ebay and word of mouth...
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...EBAY INC FORMReport) 10-K (Annual Filed 01/31/14 for the Period Ending 12/31/13 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year 2065 HAMILTON AVENUE SAN JOSE, CA 95125 408-376-7400 0001065088 EBAY 7389 - Business Services, Not Elsewhere Classified Retail (Catalog & Mail Order) Services 12/31 http://www.edgar-online.com © Copyright 2014, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K [x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2013 . OR [] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to . Commission file number 000-24821 eBay Inc. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) 77-0430924 (I.R.S. Employer Identification Number) 2065 Hamilton Avenue San Jose, California (Address of principal executive offices) 95125 (Zip Code) Registrant's telephone number, including area code: (408) 376-7400 Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934: Title of each class Name of exchange on which registered Common stock The Nasdaq Global Select Market Securities registered pursuant...
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...appreciate time and this is done basically on the information provided. Business Intelligence systems are used to enrich the timeliness of information necessary for the company, to allow access to all the information wherever it is stored and offer the information in business terminologies. It reduces the distribution costs spent on the information as well as the handling time, helping planning and forecasting. Understanding of its important role, eBay – the largest and most popular marketplace on Internet has applied and used IS in their business and become very successful company. Launched in 1995, eBay started as a place to trade collectables and hard-to-find items, after just few years eBay become more and more popular, known as a global marketplace where business and individuals can buy and sell practically anything. eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. By remaining flexible and adaptable, the ever-changing eBay has developed a technology platform that differentiates them from their...
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...RESEARCH BRIEF (eBay Stores) CALL FOR RESEARCH PARTICIPANTS Are you a large eBay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed to find out what really works on eBay and other online marketplaces? Are you a retailer or manufacturer who would like to start to utilize eBay? http://www.marketingexperiments.com/research_call.cfm UPCOMING RESEARCH BRIEFS 1. 2005 Marketing Blueprint 2. Testing Free Trial Offers 3. Effective PPC Campaign Tracking 4. Planning Your Merchandising Calendar in 2005 Topic: eBay Stores — What is an eBay Store and how can it be used as an effective sales tool? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?c2r Marketing Experiments.Com A Division of Digital Trust Inc. – eBay Stores - Page 1 of 10 © Digital Trust Inc. All rights reserved - 2005 This research brief will answer the following questions: 1. What is an eBay Store? 2. How effective is an eBay Store as a sales channel? 3. How can an eBay Store be optimized? (10 Key Techniques) 1. What is an eBay Store? Clear your mind of any notion you have about how eBay works, what it does, who shops there, and what you know about it. eBay has evolved over the past 10 years and it is more than just an auction site. In fact, billions...
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...group assignmen Group 8 eBay- Fine- Tune its Strategy E-commerce assignment group: eBay ABSTRACT 1 EBay is one of the world leading companies, specializing in online retailing market, which has been really famous for its amazing business model and selling strategies at the point of several decades ago. It was once to be deemed as the monopolist in the online auction market business with so many successes. However, as the competition is becoming more and more intense, along with many new effective business strategies coming to the online retailing sector, the companies had committed in some mistakes as well as faced with a number of difficulties. It should and must change in order to keep up with the market speech. This paper is not only to give an overview of eBay’s company but to analyze deeply its current situations, of which providing the 8C’s, 5 forces and other relevant model analysis. In addition, the key reasons for eBay’s changes as well as key factors for its success had been identified. The recommendations for Vietnamese enterprises were also included. High Quality Class No. 2 Business Administration – Group 8 E-commerce assignment group: eBay TABLE OF CONTENT ABSTRACT ------------------------------------------------------------------------------------------------------------ 1 TABLE OF CONTENT ---------------------------------------------------------------------------------------------- 1 I. OVERVIEW OF EBAY-----------------------------...
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