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Project Report on Consumer Behaviour towards Washing Machines and Refrigrator

Supervisor : Lecturer

Submitted by : Enrolment No. MBA IV Sem. (Marketing)

Remarks of Evaluator Approved/Disapproved (I Evaluation) Approved/Disapproved (II Evaluation)

Session : ______________

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University
Bio-Data of Supervisor Name Designation Qualification Area of Specialization Experience Official Address Telephone No. Mobile E-mail : : : : : : : : :
I am willing to supervise ____________ Enrolment No. _________ On the topic of "Consumer Behaviour towards Washing Machine/Refrigrator"

(Signature with seal) Countersigned by Director of Study Centre with Seal

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REVIEW OF LITERATURE & PROBLEM STATEMENT
As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information. Topics of various author are as follows :-

  

“Consumer Behaviour & Marketing” by Swasti Soni “Brand preference of Talcum Powder” by Dr. G.S. Ganesan “Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana

Reddy & Mr. Rajarashmi



“Knowing the Customer” by Dr. Deepak Raj Gupta.

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PROBLEM STATEMENTS
This Research is mainly dealt with knowing purchase and post purchase behaviour. This Research is focuses on product output which customer get from the product. This Research is also focus on changing preference of customers because in today’s time there are so many best option for customer for every electronic product. This Research also studies that product are reaching up to the expectation of customer or not. A electronic product company differentiate its product on

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