...Timeline………………….…………….…..…….Page 5 Financial Overview...…………………….…………….…Page 6 SWOT Analysis…………………….……………..….…..….Page 7 Working at eBay......................….............Page 9 International Locations……………………………..….Page 10 Company Overview EBay is the largest online marketplace in the world. EBay has became one of the most popular auction sites we know of today. One can find more than 18,000 categories of merchandise on eBay, including big-ticket items such as cars and real estate. EBay is not so much an e-commerce site as it is a trading community, where buyers are sellers find one another and conduct transactions. It currently has approximately 88 million active users around the world. The company has since expanded by acquiring innovative businesses, such as Shopping.com, Stub Hub, Bill Me Later and others, which have positioned the company as the global leader in e-commerce and payments. They introduced PayPal which makes it easy and quick to send and receive payments online. They have also acquired Skype, Rent.com, and Half.com. Throughout the years, eBay has accomplished many things. In 1998, the eBay Foundation was established. It engages eBay employees through charitable giving and volunteerism. The eBay community has raised more than $165 million for charity and more than 18,000 nonprofit organizations benefit from the generosity of the eBay community each year. EBay remains the number one online auction site in the nation. EBay’s Mission Statement:...
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...Strategic Position is how well an organization matches its internal resources and capabilities to its external environment. A SWOT analysis is helpful to summarise the key issues arising from an analysis of the business environment and the capabilities of an organization to gain an overall picture of its strategic position. This can also be useful as a basis to generate strategic options and to assess future courses of action. A SWOT is company specific as opposed to the Porters five forces which is industry specific. The aim is to identify the extent to which strengths and weaknesses are relevant to, and are capable of dealing with changes that take place in the business environment. Internal Resources and Capabilities Financial Resources Ebay is a Public Listed Company with corporate responsibilities to its shareholders. In 2006, it earned a gross profit of $4.7 billion and its total assets were $13.5 billion. This financial strength gives it opportunities to invest in activities to increase its financial strength through growth into related and other industries, global markets and also to investing in technology to increase customer satisfaction. It also allows it to invest in marketing to attract further customers and to invest in fraud prevention to protect its valuable intangible asset, its brand name. The Value Chain If organizations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities their...
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...group assignmen Group 8 eBay- Fine- Tune its Strategy E-commerce assignment group: eBay ABSTRACT 1 EBay is one of the world leading companies, specializing in online retailing market, which has been really famous for its amazing business model and selling strategies at the point of several decades ago. It was once to be deemed as the monopolist in the online auction market business with so many successes. However, as the competition is becoming more and more intense, along with many new effective business strategies coming to the online retailing sector, the companies had committed in some mistakes as well as faced with a number of difficulties. It should and must change in order to keep up with the market speech. This paper is not only to give an overview of eBay’s company but to analyze deeply its current situations, of which providing the 8C’s, 5 forces and other relevant model analysis. In addition, the key reasons for eBay’s changes as well as key factors for its success had been identified. The recommendations for Vietnamese enterprises were also included. High Quality Class No. 2 Business Administration – Group 8 E-commerce assignment group: eBay TABLE OF CONTENT ABSTRACT ------------------------------------------------------------------------------------------------------------ 1 TABLE OF CONTENT ---------------------------------------------------------------------------------------------- 1 I. OVERVIEW OF EBAY-----------------------------...
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...appreciate time and this is done basically on the information provided. Business Intelligence systems are used to enrich the timeliness of information necessary for the company, to allow access to all the information wherever it is stored and offer the information in business terminologies. It reduces the distribution costs spent on the information as well as the handling time, helping planning and forecasting. Understanding of its important role, eBay – the largest and most popular marketplace on Internet has applied and used IS in their business and become very successful company. Launched in 1995, eBay started as a place to trade collectables and hard-to-find items, after just few years eBay become more and more popular, known as a global marketplace where business and individuals can buy and sell practically anything. eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. By remaining flexible and adaptable, the ever-changing eBay has developed a technology platform that differentiates them from their...
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...eBay was launched in 1995 as the first online auction by Pierre Omidyar with the intention of creating a person-to-person trading community based on a democratized, efficient market where everyone could have equal access through the same medium, the internet. The name eBay stood for “electronic Bay area” coined because Pierre’s initial concept was to attract neighbors and other interested San Francisco Bay area residents to the site to buy and sell items of mutual interest. eBay.com provided a venue for online sellers to auction or retail a wide variety of products ranging from computer parts, videos, books, movies, automotives and real estate to buyers from different locations. It brings together buyers and sellers every day on a local, national and international basis through a range of websites. It provides online marketplace for the sale of goods and services, as well as other online commerce, or ecommerce, platforms and online payment solutions to a diverse community of individuals and businesses. Effectively, eBay created a meeting place or community where different sellers and buyers can meet, exchange, trade and make business transactions with each other. The said virtual community marketplace concept destroys the physical barriers of time and geography in real world marketplaces. eBay’s business model is based not only on providing the infrastructure for the said community but also maintaining the trust and safety programs that ensured the integrity of the trading community...
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...eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to buy and sell almost anything. Launched in 1995, about 147 million people now use eBay. An estimated 430,000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities. The company market capitalization had surpassed that of even Amazon.com, making it the “world’s most valuable Internet retailer”. Pierre Omidyar, founder, is focused to achieve excellence in strategic management for improving the company’s strategy, sustaining the company’s growth and business performance, and potentially expanding from online auctions into general “etailing”...
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...Case Analysis 1: Meg Whitman at eBay Inc. Leadership Behaviors In reading over this Harvard case study about the first CEO of eBay, Meg Whitman we can easily point out several of the leadership behavior techniques that she had exhibited in her many years with eBay. Behaviors included specific task-, relations-, and change-oriented behaviors, and although we will be highlighting only a couple of these behaviors it is important to remember that Meg Whitman’s leadership went well beyond the examples that will be discussed in this analysis. Meg Whitman was hired by the founder of eBay, Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive during this time of expansion, as it changed from a small start up company into a large established one. In choosing Whitman to fill the position Omidyar will discover he made the right call, because Whitman was experienced enough to know that eBay had a unique culture already in place and that respecting that culture was of the utmost importance, Whitman also understood that implementing sweeping change could not only be demoralizing to current employees, but could also damage to the company’s reputation amongst its customers. For example, when Meg Whitman “scheduled appointments, she quickly developed an appreciation for how different the eBay culture was compared with those of...
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...overview 2 Company mission, vision and goal 2 Organizational Chart 3 Market Analysis 4 Competitor analysis 5 SWOT analysis 6 Service Management (Chapter 9) 8 CHAPTER 4: CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR BUSINESS MARKETS 14 COMMENTS AND SUGGESTIONS 15 REFERENCES 17 Company overview EBay is the largest online marketplace in the world. EBay was founded by San Jose, California launched in 1995, by Pierre Omidya. It encourage members to establish business through eBay and members can buy products through online also. EBay has an online payment called PayPal, based on the study number of current active user in eBay are 152million，which are fee based user. Each day nearly 1/3 internet users in United States visit eBay，purchase and sell products in eBay marketplace. Because from EBay website offering multi products there. EBay user can save a lot of time to shopping, and sellers can easily promote their products through eBay. Proclaims “trust” between buyers and sellers as the key to the success of the marketplace Company mission, vision and goal The mission of Pierre Omidyar establish EBay with a simple idea which is "People are basically good". At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world. The objective of eBay is have fun, open trusting environment to develop the work ethics and culture ,to keep the organization focused on the...
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...-> 전자상거래의 최대 시장으로 성장한다. ICT강국으로부상중 이동통신 이용자 수 최다 2008년 중국 온라인쇼핑시장 규모는 1208억 위안이었으나 2012년 1조3030억 위안으로 성장하며 4년 만에 10배 이상 팽창했고, 2013년에는 2012년보다 42% 성장한 1조8500억 위안을 기록2017년에는 4조1400억 위안 규모의 시장으로 발전할 것으로 예측 * 소비 형태 - 2012년 중국 온라인쇼핑 인구의 1인 평균 소비금액은 2011년보다 25% 증가한 5203위안을 기록했고, 평균 쇼핑 횟수는 7회 늘어난 36회를 기록함. - 2001~5000위안을 소비한 사람이 22.6%의 비율로 가장 높은 수치를 기록했고, 10001위안 이상을 소비한 온라인쇼핑 인구도 6.8%나 되는 것으로 나타남. * 기업에서 내세우는 비전 * 1. 우리는 102년간 생존하는 회사를 세울 것이다. 2. 우리는 중소 기업을 위한 전자상거래 회사를 세울 것이다. 3. 우리는 세계 최대 전자상거래회사를 세우고 전 세계 사이트 10위 안에 진입할 것이다. / CEO의 경영철학 ‘고객은 부모, 투자자는 외삼촌’ 고객제일 그 다음 사원, 주주는 맨 나중 => 현저히 낮은 수수료에서 잘 드러남(초기에는 무료) * 현재 알리바바 그룹 전체의 입지 -> 전자상거래 회사를 넘어 M&A와 투자를 통한 IT 회사로 거듭남. 금융권에도 자회사로 진출함. MS Apple Google Ebay Amazon Baidu 와 경쟁한다고 본다. * 가치관 경영 -> 기업의 비전과 일치하는 가치관을 가진 사람들을 선호하는 경향에서 드러난다. * 사용료를 적게 걷는다. 알리바바 그룹 내의 회사들이 책정하는 수수료는 다음과 같다. 타사의 수수료를 알아봐서 얼마나 더 싼건지 표시 2. Alipay 알리페이는 핀테크 방식을 체택하는 중국인들의 결제 수단이다. 현재 알리페이는 인터넷 쇼핑뿐만이 아니라 전기, 가스 수도료 등 생활비용을 결제하는 데에까지 이르러 널리 쓰이고 있다. 이런 알리페이가 어떻게 성장했는지를 5막경쟁 모델과 다른 모델들로 분석해본다. 1. 현재 알리페이의 핵심역량 (자료조사가 더 필요한 부분: IT 적으로 어떤 핵심역량을 가지는지) 중국인들 사이에서...
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...[pic] eBay, A Company Analysis [pic] Analyzing, eBay’s Strategies, Financial Performance, S.W.O.T, and Competitive Strength in the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been provided. Finally, a strength assessment of the main competitors in the online auction industry has been determined to see how strong each competitor is. From its beginning in a San Francisco living room, eBay has grown to be in a league by itself. Analysis of eBay’s Strategy and Business Model Before eBay could begin to compete in the online auction industry a strategy and business model needed to be developed (Appendix A). eBay had to define the businesses they would be competing in and how they would compete in those specific businesses. They also needed to define how they would be a successful service to their customers. Corporate level strategy eBay’s corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their...
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...eBay Inc. SWOT Analysis SWOT ANALYSIS eBay owns and operates eBay.com, the leading person-to-person and small-business auction community on the Internet. The company has around 62 million registered users who can buy and sell goods in more than 18,000 categories ranging from toys to antiques. As well as owning 60 smaller, location specific marketplaces in the US, eBay has also gained a foothold in Europe, Latin America, and China through a series of acquisitions and investments. Strengths Market leadership Intellectual property Brand Double-digit growth Pay Pal Business model Opportunities Internet usage International expansion New markets Market penetration Threats Competition Interest and foreign currency exchange rates Consumer confidence Seasonality Weaknesses Advertising revenues Technology development Litigation Increased expectations Strengths Market leadership eBay operates the leading online auction community on the Internet. leadership will benefit eBay in a number of ways. Market Firstly it will enable eBay to maintain a high level of brand awareness for the company and its offerings. Market leadership will also enable eBay to exert a greater influence on the marketplace. For example, the company would be in a better position to combat any new entrants into the market. Intellectual property eBay’s intellectual property such as its trademarks, copyrights, patents and domain names will help to give the company a competitive advantage over its rivals in...
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...[pic] eBay, A Company Analysis [pic] Analyzing, eBay’s Strategies, Financial Performance, S.W.O.T, and Competitive Strength in the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been provided. Finally, a strength assessment of the main competitors in the online auction industry has been determined to see how strong each competitor is. From its beginning in a San Francisco living room, eBay has grown to be in a league by itself. Analysis of eBay’s Strategy and Business Model Before eBay could begin to compete in the online auction industry a strategy and business model needed to be developed (Appendix A). eBay had to define the businesses they would be competing in and how they would compete in those specific businesses. They also needed to define how they would be a successful service to their customers. Corporate level strategy eBay’s corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using...
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...I. POINT OF VIEW Through the help of world wide web, ebay has been successful because of creating a new online market place. World wide web also broaden markets to include people and organizations that otherwise would not have known of buying or selling opportunities. Ebay has been moving into areas of service and creating global network. II. MAIN PROBLEM E-bay has become critical to their revenues and profits especially to South Korea, Germany and the United Kingdom. III. SECONDARY PROBLEM * Other online sellers and auction sites provide competition. * Taxes on online sales have been imposed in some countries. IV. OBJECTIVES * To create a product or service that is new to market. * To provide service in the easiest way. * To expand E-bay internationally and globally. V. SWOT ANALYSIS STRENGHTS | WEAKNESSES | * Continued to innovate, providing new sites and services. * E-bay purchased PayPal. * Free service * Technology became a core strength for E-bay. * E-bay offers a wide variety of features that enable members to buy and sell on the site quickly and conveniently. * Top online automobile site. | * International business in Korea, Germany and UK has been critical. * There was so much traffic on the website. * E-bay site went dark for 22 hours resulting in lost fees of $4 million. | OPPORTUNITIES | THREATS | * E-bay changed their strategy in China by entering into a joint venture with a local...
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...EBay Corporation Inc. Business strategy and policy Introduction E-commerce and online industries are firms who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay Inc. is a sole proprietorship formed around sept 1995. The incorporation took place in California in May 1996 and corporates in Delaware in April 1998. In other to sustain and maintain the success of the company Pierre and his co-founder, Jeff Skoll brought in Meg Whitman who studied business at Harvard business school with the experience of branding company for example Hasbro. Ecommerce and online industries are firm who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay’s mission statement The mission statement for the corporation “our mission is to provide a global online market place where practically anyone can trade practically anything, enabling economic opportunity around the world”. This mission statement simply states the goal of the company, it states the vision of what eBay has planned and will contribute to do for the buyers and sellers around the world. This gives the customers enough confidence in the company to make payment with trust and...
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...E.COMMERCE REPORT BUSINESS MODULE ABOUT (www.ebay.com):- Introduction: Founded on 1995 by Pierre Omidyar, eBay was considered a pioneer in the online auction industry whereby people are brought together on a local, national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. eBay offers wide varieties of products and services for bargain hunters, hobbyists and collectors and sellers, changing the way people engage in trading hence eBay had changed the face of e-commerce from its inception. Today, eBay is continuously the brand preference with over 39 market presence and with $60 billion of the total value of sold items on the site’s trading platform. eBay’s Business Model eBay’s business model was based on creating and maintaining a person-to-person trading community. After implementing their model, eBay has been able to build strategic partnerships, continue to make innovative changes and improvements, and monitor its internal and external environments for possible future opportunities. This has given them the prestige of being the world’s largest online auction company. eBay’s business model was based on creating and maintaining a person-to-person trading community. This allows buyers to easily search for what they want to purchase. It also allows sellers to post their items minutes after they have registered. There are a few specific...
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