...TARGET MARKET EBay has a very wide range of target marketing mainly because of the wide range of product available at it’s website. Millions of items like collectibles, appliances, computers, equipment and many more miscellaneous items are listed, bought or even sold on a daily basis. In other word, eBay generally target online auction and shopping communities. However, eBay also has business strategies to target specific segment of the market. From the entire wide range of items available, eBay originally was set up to promote and sell antique and collectibles. This causes eBay to focus more on this segment market. Another key market segment for eBay would be the car and motor enthusiast. This is because of the unexpected popularity with the users, which is the second most visited segment on the site. Due to this, eBay has been focusing more on these two segments as their primary market target. KEY SEGEMENTS Antiques & Collectibles Started out to be selling collectibles and antiques with auction-based online sales. These targeted markets are usually antique lovers that are willing to bid very high for a rare item. EBay has established them very well in the market, which until today, antiques, and collectibles generates the highest sales gross. Motor lovers Using credibility of leading car collector Kruse Inc., eBay expanded its categorical offerings with eBay Motors. EBay Motors became one of its most successful target segments with $2,500M Global Gross...
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...Amazon's Target Market Segmentation E-commerce is becoming more international now as more foreign countries flock towards the online marketplace. Technology is becoming less expensive as it is being produced more than ever. This allows underdeveloped countries to use these online marketplaces such as eBay or Amazon. Across the world, shoppers are buying more products online; and even with their mobile phones. Amazon is creating websites for China. The U.S. has been using Amazon for over 20 years now, and it has grown to offer just about anything you can think of. Amazon’s biggest selection is in books, movies and media, That is only because they started the company as an online bookstore, Amazon is now selling over 200 million products in the U.S. and 306 items sold every second (Yarow, 2012). Amazon has approached its marketing strategy differently than some companies by using segmenting over having specific target markets. When a customer joins Amazon, they do not get questioned on personal information to determine what marketers will promote to them, but their behavior throughout the site plays a huge role. As customers use the site, their activity is recorded and registered to then be provided with content related to what they’ve previously had an interest in. This can all be done with very simple technology that can even build automated messages through emails to customers (Kanary, 2014). Amazon seems to attract individuals of the higher class than those that use eBay. Amazon...
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...to be an effecitive way to deliver message. So I will put an vivd video introducing how practical the broom is on youtube and on other social media, which is free and cost-effective. Also, I will spend a part of mony posting advertisments on subway or bus stops for young professionals and college students. How might you find new places to sell this product? (2pts) I will sell them on different shopping web pages like Amazon and eBay as shopping online becomes a new shoping method of young people for its convenience. I will also sell them on book stores where gather so many students. How might you assess its price? (2pts) To make more people bencome loyal customers, I plan to sell the handle with a free pad at a very low price(no benefit) because this is the first step to attract people to got this handle and to be a customer of this product. Then he/she will always choose to buy corresponding pad to fit the handle. We can benefit from the pad in future. Also, please provide a brief description of the most likely target market. (2pts) Young generations...
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...starts showing signs of ageing. This is the main reason why we are introducing Firmflex in the market. Losing weight on your face is one of the most difficult things to do and the gym does not have any facility that concentrates on that part of your body. This is a product that exercises your face and firms it giving you a visibly youthful face. This is a product that one can use at home and get the same effect as a face lift without any side effects. It is a healthy and natural way of losing weight on your face. This is the only face exercising mask in the market. This product is made for people who do not have the time or money to spend on expensive beauty treatments to keep their skin young. Firmflex is easy to use and convenient and people with busy schedules can use it as it is not very time consuming. Using this product everyday for 35 minutes and you will be able to notice the difference in one week. Once you buy this product you do not need to buy it again, it is like an investment. Target Audience: The Target Audience is people of the Upper Class and Upper Middle Class. Mostly Females are targeted as they are more likely to use this product. People between the ages of 35 to 65 are the main target group since skin starts sagging at around 35 years of age. Minimum education required is graduation and higher studies. Working professionals and Housewives are our main target group. This product caters to people who are modern, beauty conscious, broad minded and socially...
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...bedrooms for the purpose of freeing up the entire square footage of the room to use as one so desires. The product and company has little direct completion, the benefits are immeasurable and the growth potential for the company is enormous. The product leverages cost savings when it comes to customers needing more space, and conversational topics for those who have no space or financial restrictions, but are looking for that next leading-edge product. This marketing plan will discuss in more depth the products and services associated with Suspesion Beds which includes a detailed target market, competition and substitutes, pricing, channels of distribution, promotional strategies and a promotional budget followed by a wrap-up. ------------------------------------------------- Products & Services Suspension beds, just as the name implies, is a unique and revolutionary idea in the home furnishing market that maximizes space without the costs associated to adding a complete room. And, it has the distinction of giving kids something very different to the common everyday household. The gained space can easily be visualized by thinking of the space in a room simply by thinking of the room with the bed removed. The beds are currently all custom made-to-order and come in any shape you desire, meaning height, thickness round corners, octagon, etc. while adhering to standard bed sizes for the sleeping area. These beds utilize the unused, overhead space just below the ceiling in...
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...opportunities that comes with globalisation. After more than a decade of expansion, Amazon’s international operations accounted for about 43 per cent of its revenue, bringing in $26.28 billion in 2012. This shows the significance of targeting the international markets. However, entry into foreign market does not come without risks and costs that resulted from barriers created by distance. The CAGE Framework of distance by Ghemawat explained distance as 4 main attributes – Cultural, Administrative, Geographic, Economic.1 To address these risks and costs, it is crucial to first assess the extent and type of differences between the USA market and the United Kingdom market. Amazon’s entry into United Kingdom (UK) can be attributed to minimal distance and various similarities, which allowed Amazon to significantly reduce risks and costs. Primarily, the UK market has a lot of similarities to the US market in terms of cultural, administrative and economic distance. UK has the second most number of native English speakers (60 million), after US (231 million), and is also the place where English was first spoken. Since books were the primary products sold by Amazon, the similarity in language made it extremely ideal for Amazon to target the UK market. Moreover, the GDP Per Capita of US and UK were not significantly different, with US having a GDP Per Capita of $32,949 and UK’s GDP Per Capita being $26,144 in 1998. Gini Index, unemployment rates and inflation rates of UK and US also showed minimal...
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...SEGMENTATION FOR PERODUA ALZA. Market segmentation is the division of market into small segments in order to make marketing easier and avoid the waste of resources. Segmentation helps the company to know their target customer before making a decision to market their products. In automobile industry, for example the Perodua Alza, the company can use the demographic segmentation strategies to identify their potential customer. Under the demographic segmentation, Perodua Alza can be segmented to customer income, family size, and age. Perodua Alza is mainly for average income potential buyer who needs an MPV to fit a big family members with low budget and monthly payment. Besides that, Perodua Alza also suitable for the customer with social lifestyle, such as, going out or in vacation with family members which is 5 until 7 person. No more regret or offense because have to stay while the others be on a holidays. Perodua Alza mainly bought by a customer in the middle age between 30 to 50 years old and married due to family size. Young people not very interested with Alza because they tend to choose a car which suit their wild, young and free personality such as ferrari Using a psycographic segmentation, Perodua targeting Alza to customer based on their attitudes, values and lifestyle. Potential customer who’s always hang out with friend also can be a target customer because their active lifestyle such as camping, tend to make them choose the convenient and more ample space car...
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...Europe in year 1969 as a single perfume shop. * Through a series of expansion, Sephora was able to operate 54 stores by mid-90 and represent 8% of total French retail perfume market. * The product mix for Sephora was wide range of cosmetic, fragrance, hair and skin care products. * After Sephora was acquired by LVMH, the company continued its expansion and entered the U.S market by opening a store in New York in the year 1998. * Initial reaction by big brands in U.S was Luke warm and thus Sephora had to rely on less well known brands to fill its shelves. * Some of the operational consistencies across all its stores were hiring noncommissioned employees to guide consumers and answer questions, maintain similar “look and feel” and play combination of pop and alternative music to create fun, party atmosphere. * Sephora earned the reputation of having vibrant stores that encouraged trial and experimentation. * By 2010, Sephora operated in 23 countries and had nearly 1000 stores. Approximately, 45% of these stores were in U.S and Canada. * Sephora’s alliance with JC Penny in 2006 was the reason Sephora had more than 200 stores in U.S were located within JC Penny location. * Through its stores, Sephora offered 288 brands representing over 20,000 products. * The target market for Sephora was 25-35 year old women, as this age group had an aspirational element attached to it. * In terms of the competition, Sephora competed against department stores...
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...serving the adult female audience in the United States. In addition, the Company has extended its media and marketing platform around the Globe, through acquisitions and strategic licensing relationships. The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. The uniqueness of this corporation is that they correctly identified the target audience, namely the female part of the Population. Their success lies in the fact that issuing journals and books, they were able to pinpoint the needs and desires of women. With 30 million readers Meredith has 14 magazines and more than 200 special interest publications. Among the Meredith magazines there are those for which that corporation is known. These magazines are Better Homes and Gardens, Family Circle, and Ladies’ Home Journal. By focusing on core categories of home, family, and personal development, Meredith has developed a product mix designed to meet various needs of women. 1. Main variables that Meredith has focused on to segment its markets. Meredith Corp. uses a combination of decision trees, linear and logistic regression, and other data-mining techniques to segment customers on the database,...
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...focusing on its economic, social and environmental angles and contribute to its community development. Rowner Community Trust is a new initiative. Therefore, as any other organizations it is looking forward to grow its social business by developing new social ventures to support Rowner community and sustain its social business. * Rowner Community Trust next project Group 1 will focus on Rowner Community Trust next project. The Community Trust next project is to create an Events Management Social Enterprise. This new project will generate revenues by providing events management services such as catering, conferences and other events management services to the following target segments: * SME's * Large Corporates * Public sector * Non-profit organizations * Consumer markets in following geographic locations: * London * Regional organizations involving the following stakeholders * Rowner Community Trust * Rowner Community Trust community center * Rowner Community Events Group The revenues coming from the events management social enterprise services will help in sustaining Rowner Community Trust and will also provide benefits such as education, training and employment to the people living in Rowner community. * Group 1 – Main Task To develop an entrepreneurial feasibility study for Rowner Community Trust events management social business that provides services to different organizations and companies. For our entrepreneurial...
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...1. Materials – Fridge Board The materials needed to create the Fridge Board are not extensive. First would be the backer which would be Natural Cork Sheets. Each sheet is $4.99 and to create one Fridge Board it will take a little more than 1 sheet. Ordering in multiple quantities allows for the board to come in one continuous sheet which would help with custom orders. The scrap will also be minimized if sheets are come in a continuous form. The next item needed is the metal that will be attached to the cork board, Stainless Steel Sheet 304. One sheet of 12"x18" stainless steel is $31.58 and would be the standard size for the Fridge Board. Custom orders would be priced dependent on what size is needed. The next item needed in the creation of the Fridge Board is Instant Bonding Glue – INSTANT JET. The bonding glue is $11.99 per bottle and would be used to bond the metal to the cork sheets. The expensive glue is required due to the types of material that are being bonded together. The final item needed to finish creating the Fridge Board is Scotch Removable Adhesive Putty. The putty costs $2.99 per package and I would use approximately ¼ of the package per Board (not purchased from Inventables.com). It is important to use a product that will not damage the refrigerator yet can stick to almost any surface. Putty is easily removable, can stick to any surface. 2. New Product, and application of materials The product I am creating is called The Fridge Board. The...
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...A RESEARCH BASED PROJECT NEW PRODUCT LAUNCH IN THE MARKET DONE BY MONU JAIN COMPANY PROFILE: * Type: Public (BSE:ITC) * Founded: 24 August 1910a Radha Bazaar Lane, Kolkata, India * Headquarters: Kolkata, India * Key people: Yogesh Chander Deveshwar, Chairman K. Vaidyanath, Director, Partho Chatterjee, CFO * Industry: Tobacco, foods, hotels, stationery, greeting cards Products: Cigarettes, packaged food, hotels, apparel Employees: over 25,000 (2009) Website: http://www.i tcp ortal.com/ Forbes Global 2000 List: 987 rank (2009) * Sales ($ billion):3. 65 Profits($ billion):0.79 Assets($ billion):4.43 Market Value($ billion):13.48 * ITC S VISION | | Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. * ITC S MISSIONTo enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value | | ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has...
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...------------------------------------------------- Management: ------------------------------------------------- Industry: Technology ------------------------------------------------- Stage of Dev.: Seed/ Early Stage ------------------------------------------------- Employees: 3 ------------------------------------------------- Founded: 2012 ------------------------------------------------- Seeking: ------------------------------------------------- Offering: ------------------------------------------------- Initial Value: ------------------------------------------------- Breakeven Date: ------------------------------------------------- Use Of Funds: ------------------------------------------------- Capital Raised to Date: ------------------------------------------------- Current Investors: Founders ------------------------------------------------- IP Law Firm: ------------------------------------------------- Accountants: ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Management: ------------------------------------------------- Industry: Technology ------------------------------------------------- Stage of Dev.: Seed/ Early Stage ------------------------------------------------- Employees: 3 ------------------------------------------------- Founded: 2012 ------------------------------------------------- ...
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...policies that a mission statement should provide. It states how the employees will deal with the customers by saying “…our servers pull out all the stops to make every dining experience feel extra special. It also states its competitive advantage by identifying that their suppliers catch the freshest fish they can. Also, that they have master chefs cooking the best meal for their customers as well. Red lobster said that “Our top priority is to always serve our guests the highest-quality seafood.” (http://www.redlobster.com/our_quality_story/our_commitment_to_quality/) and with fresh food and master chefs this will most definitely last them for a long time. Target Markets Red lobster isn’t trying to be the world’s fanciest seafood restaurant, but more of the world’s best overall seafood restaurant. Their target market is that of a middle income level class and up. They want customers that want to go out to dinner with their spouse or family and have a special experience. They want their customers to feel like that have to dress and act appropriately when they come into Red lobster to dine in. They don’t want to make their meals unaffordable but want to uphold class and excellence at the same time. Red lobster is the world’s...
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...Chestnut pricing Having completed a market assessment study and also a risk assessment study the Management of Chestnut Ridge wanted to take a relook at the pricing strategy of the country club. The annual fees due to the country club from existing members currently stood at $2000 per annum. The Management wanted to carry out a consumer based pricing analysis from potential customers so as to check if they needed to charge a different pricing level from new applicants. Proposed consumer based pricing approach. The price scale, which Chestnut Ridge wanted to use had three basic elements : (1) Beginning price level (2) Price interval, and (3) Ending price The price scale : ------------------------------------------------- $.1500 ------------------------------------------------- $.1750 ------------------------------------------------- $.2000 ------------------------------------------------- $.2250 ------------------------------------------------- $.2500 ------------------------------------------------- $.2750 ------------------------------------------------- $.3000 ------------------------------------------------- $.3250 ------------------------------------------------- $.3500 ------------------------------------------------- $.3750 ------------------------------------------------- $.4000 ------------------------------------------------- $.4250 ------------------------------------------------- $.4500 The Management assigned two researchers...
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