Five years from now there will be an eBooks format or device with a majority market share (>50%) and that will be IBook from Apple.

eBooks are a fairly new technology to the market. This technology has arrived not too long ago and is already going through a transition period. With technology comes innovation. To me innovation is not about inventing the wheel, it's about taking something that already exists and improving it. An example of that its Uber – who would have thought that technology could reinvent the traditional taxi and limo business? Or WhatsApp by taking the best features from SMS and BBM and combining together. We are in the era of consolidation – performing the same task with less. With this idea of consolidation in mind comes my theory that in five years from now there will be an eBook format or device with a majority market share for the following reasons:
First, society is looking for efficiency. Where before people needed to wear a fanny pack to carry their keys, wallet, checks, camera, contact list, phone, credit cards, books, audio music device, nowadays all we need is our keys and an IPhone which already comes with all of the above.
Secondly, when the word technology is mentioned comes 2 names to mind – Apple and Google. These both companies already dominates the majority of the market due to their innovation abilities. Google went from a search engine website to building self-driving car technology and looking to provide worldwide internet access via hot air balloons placed in the atmosphere. These companies itself