... 5. Threat of new substitutes (Power of customers to purchase alternatives) Apple Case and Class Discussion Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? * Strong Supplier Power; Customers have low buyer power * Apple would’ve gone bankrupt if not for iPhone. * Their strategic model consists of Narrow Market & High Cost Competitive Advantages Competitive Intelligence: Process of gathering information about the competitive environment to improve the company’s ability to succeed Competitive Intelligence Tools: Porter’s Five Forces Model – Refer Above Porter’s 3 Generic Strategies (Marketing and Sales Strategy, IT Strategy, Supply Chain Strategy) Porter’s Value Chain Analysis – (SUPPORT ACTIVITIES: Firm Infrastructure, Human Resource MGT, R&D, Procurement). (PRIMARY: Raw Materials, Making product, Delivering Product, Market & Sell, Service After Sale). -----------ALL MAKE UP VALUE ADDED------------- Porter’s Generic Strategies Organizations follow one of these strategies when entering a new market: Broad Market and Low Cost Broad Market and High Cost Narrow Market and Low Cost Narrow Market and High Cost | Low-Cost | High-Cost | Broad Market | Wal-Mart | Neiman Marcus | Narrow Market | Payless Shoes | Tiffany and Co | Key for Corporate Strategy Decide how to create Economic Value Added Firm Probability Drivers Industry Structure: determines profitability of average competitor; analyze...
Words: 2106 - Pages: 9
...eBusiness Assignment 1 eBusiness Development and Strategies Name | Maksis Rudovs | Class | BM | Exam No | 6506276P | Teacher | Marie Boner | Contents Methodology 3 Introduction 4 Current Developments in eBusiness 6 eBusiness Strategies 11 Conclusion 14 Recommendations 14 Refrences 14 Bibliography 14 Methodology Brief * Research the development of eBusiness to include emerging eBusiness technologies and applications. * Appraise the main eBusiness strategies and technologies in current use to include business to consumer, business to business and business to government markets. * Utilise a range of current eBusiness terms within the context of providing eBusiness solutions. Objectives * To define the terms eBusiness and eCommerce. * To talk about eBusiness types 1. Bricks and Clicks 2. Pureplay 3. Brick and Mortar * To discuss different eCommerce modules: 1. Business to Consumer 2. Business to Business 3. Business to Government * To investigate current developments of eBusiness including: 1. Web1,2,3 2. Mobile Technology 3. Social Media 4. Big Data, Data Mining, Data Warehousing, Data Analytics Research Design Scope and Limitations Action Plan Introduction This assignment is a report to gather information about eBusiness, eCommerce, current developments in the area and different types of Strategies in use. It is very popular nowadays to use the...
Words: 6150 - Pages: 25
...Electronic Business Models A Conceptual Framework For Small and Medium-Sized Canadian Enterprises Intitiated by: In collaboration with: CEFRIO is a networking centre with over 140 university, industry and government members whose mission it is to help improve organizational performance through the application of information and communications technology(ICT). With offices in Quebec City and Montreal, CEFRIO works with partners conducting research and strategic monitoring activities that affect Quebec’s economic sectors as a whole. This document is part of the project entitled “New Electronic Business (E-business) Models and Small and MediumSized Enterprise (SME) Development”, a CEFRIO initiative conducted in partnership with the National Bank of Canada, CANARIE, Industry Canada, Canadian Heritage and TELUS Québec. CEFRIO wishes to underscore the assistance provided by these organizations throughout the execution of this project. The members of the project’s research team are Louise Côté, associate professor, HEC Montreal, Vincent Sabourin, associate professor, Université du Québec à Montréal, and Michel Vézina, full professor, HEC Montreal. The researchers are also CEFRIO research associates. For information regarding the project, please contact Josée Beaudoin, CEFRIO’s Montreal office manager and the project manager. June 2003 Quebec City office 900 René-Lévesque Blvd East, Suite 717 Quebec (Quebec) G1R 2B5 Canada Telephone : (418) 523-3746 ...
Words: 8001 - Pages: 33
...making money. Even if you’re a genius and saint, you can’t stay in business unless you make a profit. Profitability is a lot more predictable than most people realize, but failure can still result if you don’t execute consistently on your business plan--or a hundred other factors that manifest unexpectedly. Here are some steps to take before you decide to make a go of a business idea. The business plan under discussion is to launch an eBusiness website for a company ABC Inc. The company is a scientific company specializing in manufacturing of chromatography gadgets, which are used by a variety of researchers in different industries including petro-chemical, pharmaceutical, clinical research, government, forensic, toxicology, fuels, academic, industrial and commercial laboratories. The gadgets and accessories manufactured by ABC Inc. are mainly used to solve the separation and purification challenges for researchers in drug discoveries, pharmaceutical developments, food safety, petro-chemical compounds extractions, and environmental analysis. The manufactured gadgets are available for separation of different mediums including solid, liquid and gas chromatographical techniques. The company mostly sells its products through a large sales team which is specialized in different techniques of chromatography, using traditional marketing and selling strategies. The company has been doing good business in North America and has loyal customer base. Since the company is in a specialized...
Words: 11797 - Pages: 48
...Table of Contents Executive Summary 3 Research Content 5 United Kingdom 5 Online Retailing Market Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview 32 Online Shopping for Jewellery 33 Profile of General Online Shoppers 33 Site Profile of Top 3 Online Shopping sites 35 1. Amazon US – www.amazon.com (ranked no. 5 in Alexa ) 35 2. WalMart - www.walmart.com (ranked no. 41 in Alexa) 39 3. KOHLS - http://www.kohls.com/ (ranked no. 207 in Alexa in UK) 44 Germany 48 Online Retailing Market Overview 48 Online Shopping for Jewellery 50 Profile of General Online Shoppers 50 Site Profile of Top 3 Online Shopping sites 52 1. Amazon Germany – www.amazon.de (ranked no. 6 in Alexa) 52 2. Otto Germany - www.otto.de (ranked no. 79 in Alexa) 53 3. Idealo - http://www.idealo.de/ (ranked no. 37 in Alexa) 54 France 56 Online Retailing Market Overview 56 Online Shopping for Jewellery 56 Profile of General Online Shoppers 56 Site Profile of Top 3 Online Shopping sites 56 Netherlands 59 Online Retailing Market Overview 59 Online Shopping for Jewellery 59 Profile...
Words: 11214 - Pages: 45
...Table of Content No | Title | Page | Q1 | Why has eBay become successful and diverse online market place? a) What is eBay? Who is the founder?b) Success story of this company in diverse online marketplace i. How and why it become successful? ii. How eBay position itself in the E-commerce marketplace? | 9-11 | Q2 | Visit the eBay website (http://www.ebay.com) to help you answer, and check out their many trading categories, specialty sites, international sites, and other features. [You can provide the screen-shot of the web pages to show every of the feature] a) What is trading category? What they have on this in their website? b) What is specialty site? What they have on this in their website? c) What is international site? What they have on this in their website? d) What other features do they have in their website? Analyze each feature in term of its purpose and business values e) Is there Customer Relationship Management technology in their website? | 12-24 | Q3 | Why do you think eBay has become the largest online seller of certain other products, like computers and photographic equipment? a) Based on the eight initiatives/ competitive advantages that you have learned in Chapter 2 | 25-26 | Q4 | Is eBay’s move from pure consumer-to-consumer auction market place to inviting large and small businesses to sell to consumers and other businesses, sometimes at fixed process, a good long-term strategy? a) What is pure consumer-to-consumer auction...
Words: 6452 - Pages: 26
...E-Thematic IST–2001-37056 Thematic Network on e-Fulfilment THEMATIC Final Report Report Version: 1 Preparation Date: March 2006 Contract Start Date: 22 July 2002 Duration: 44 months Project Coordinator: Buck Consultants International Partner: ERTICO Members: Allagraf, ECG, ILIM, Neckermann, BTC, S&H, Shipserv, Thomas Miller Project funded under the “Information Society Technologies” Programme (19982002) of the European Union e-Thematic Final Report, March 2006 - e-Fulfilment Future opportunities - Contents Page Chapter 1 3 1.1 1.2 1.3 1.4 1.5 Chapter 2 Introduction 3 3 4 6 7 Defining the Stage 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Chapter 3 Background The e-Thematic project Methodology The Research Consortium Report Supply chain integration and the Internet Traditional versus e-business focus e-Fulfilment Need for end-to-end e-Fulfilment solutions Software Standards Conclusions 8 8 9 11 12 13 15 17 18 3.1 3.2 3.3 3.4 3.5 3.6 Chapter 4 Differentiation in e-Business 18 19 21 24 25 33 Introduction B2B business models B2C business models Differences between B2B and B2C Regional differences in e-Business Concluding Remarks Best Practices and key issues in e-Fulfilment 35 4.1 4.2 4.3 35 37 42 Introduction Best Practices Key issues e-Thematic Final Report, March 2006 - e-Fulfilment Future opportunities - 1 Page Chapter...
Words: 23974 - Pages: 96
...E-business is fast becoming an important initiative for companies to consider, one that impacts every aspect of how a business is run. This report investigates the impact of e-business implementation on various aspects of the organization including; strategy, human resources, customer relationship management, the IT department, technology, the business environment, trust, service management and performance metrics. Implementing e-business applications will require process redesign, organizational restructuring and alignment, new job descriptions and reviewed and revised policies. Organizations will also have to examine tax, legal and security issues. E-business is changing all the rules and models. An organization’s ability to embrace new technology and business models is key to increasing the organization’s productivity. The Internet economy necessitates a fundamental transformation of traditional organizations. The true benefit of e-business is achieved through the digitization of the entire value chain. For a successful e-business implementation it is important that decision-makers understand the nature of these changes, their potential impact, and plan for them and manage the entire process in such a way as to ensure buy-in of all the relevant stakeholders. The decision to implement an e-business initiative should not be undertaken lightly and the benefits that can be gained from such a venture must be investigated thoroughly before deciding to go ahead. The internet has...
Words: 5821 - Pages: 24
...E.COMMERCE REPORT BUSINESS MODULE ABOUT (www.ebay.com):- Introduction: Founded on 1995 by Pierre Omidyar, eBay was considered a pioneer in the online auction industry whereby people are brought together on a local, national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. eBay offers wide varieties of products and services for bargain hunters, hobbyists and collectors and sellers, changing the way people engage in trading hence eBay had changed the face of e-commerce from its inception. Today, eBay is continuously the brand preference with over 39 market presence and with $60 billion of the total value of sold items on the site’s trading platform. eBay’s Business Model eBay’s business model was based on creating and maintaining a person-to-person trading community. After implementing their model, eBay has been able to build strategic partnerships, continue to make innovative changes and improvements, and monitor its internal and external environments for possible future opportunities. This has given them the prestige of being the world’s largest online auction company. eBay’s business model was based on creating and maintaining a person-to-person trading community. This allows buyers to easily search for what they want to purchase. It also allows sellers to post their items minutes after they have registered. There are a few specific...
Words: 8129 - Pages: 33
...Case Studies of Cybercrime and Its Impact on Marketing Activity and Shareholder Value Katherine T. Smith Department of Marketing Texas A&M University 4112 TAMU College Station, TX 77843-4112 Tel: 979-845-1062 Fax: 979-862-2811 Email: Ksmith@mays.tamu.edu L. Murphy Smith, CPA* Mays Business School Texas A&M University 4353 TAMU College Station, TX 77843-4353 Phone: 979-845-3108 Fax: 979-845-0028 Email: Lmsmith@tamu.edu Jacob L. Smith Grace Bible Church College Station, TX 77845 JacobSmith@grace-bible.org *Corresponding author Forthcoming in Academy of Marketing Studies Journal Electronic copy available at: http://ssrn.com/abstract=1724815 CASE STUDIES OF CYBERCRIME AND ITS IMPACT ON MARKETING ACTIVITY AND SHAREHOLDER VALUE Katherine T. Smith, Texas A&M University L. Murphy Smith, Texas A&M University Jacob L. Smith, Grace Bible Church ABSTRACT Cybercrime, also called e-crime, costs publicly traded companies billions of dollars annually in stolen assets and lost business. Cybercrime can totally disrupt a company’s marketing activities. Further, when a company falls prey to cyber criminals, this may cause customers to worry about the security of their business transactions with the company. As a result, a company can lose future business if it is perceived to be vulnerable to cybercrime. Such vulnerability can lead to a decrease in the market value of the company, due to legitimate concerns of financial analysts, investors, and creditors. This study examines...
Words: 6032 - Pages: 25
... While efficiency gains from increased competition significantly enhance consumer surplus, for instance, by leading to lower average selling prices, our present research shows that increased product variety made available through electronic markets can be a significantly larger source of consumer surplus gains. One reason for increased product variety on the Internet is the ability of online retailers to catalog, recommend, and provide a large number of products for sale. For example, the number of book titles available at Amazon.com is more than 23 times larger than the number of books on the shelves of a typical Barnes & Noble superstore, and 57 times greater than the number of books stocked in a typical large independent bookstore. Our analysis indicates that the increased product variety of online bookstores enhanced consumer welfare by $731 million to $1.03 billion in the year 2000, which is between 7 and 10 times as large as the consumer welfare gain from increased competition and lower prices in this market. There may also be large welfare gains in other SKU-intensive consumer goods such as music, movies, consumer electronics, and computer software and hardware. (Consumer Surplus; Product Variety;...
Words: 10789 - Pages: 44
...“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis Fernando Bernstein Jing-Sheng Song Xiaona Zheng The Fuqua School of Business The Fuqua School of Business Guanghua School of Management Duke University Duke University Peking University Durham, NC 27708 Durham, NC 27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model...
Words: 12524 - Pages: 51
...COURSE PROJECT: E-COMMERCE PROJECT PROPOSAL & MILESTONE 1 and 2 TOPIC This proposal discusses the use of e Commerce- buying and selling goods and services online – is one of the biggest uses of the World Wide Web. Starting an e Commerce business or website or expanding an existing business with an e Commerce website can be highly profitable, as the overhead costs of running a web site are very small compared to running a physical shop and have access to a global market. Small businesses that are considered appropriate become options. Tips and Strategies for attracting and keeping customer are also presented. While the paper focused on implement many technologies options available and strategies help companies to success in using e Commerce. There are all sorts of features and tools businesses owner can include in an e Commerce website design which will make the shopping experience quicker, easier, and more enjoyable for customers - and ultimately drive sales. This paper will analyze the difficulty of company and suggest solution can guide will give an overview of the different kinds of e Commerce web site and some of the features that can be included to help drive your sales. There’s also a guide to finding and choosing the right company to help set up own e Commerce web site and start trading online that most business owners should consider. POTENTIAL PROBLEMS & SOLUTIONS Problem When starting an online business selling products or services there are some...
Words: 7981 - Pages: 32
...The Ministry of Education and Science of the Russian Federation Plekhanov Russian Academy of Economics Chair of Foreign Languages PROJECT “Customer relationship managment” Performed by Mikhaylyuk Sergey Marketing Faculty Group 1509 Supervised by Mironova Dina Aleksandrovna Project defended on: ______________ 2010 __ Evaluation: ____________________ Tutor’s signature: ____________________ Moscow 2010 Contents Introduction 3 Contextual Background 4 The difference between CRM and relationship marketing 7 Benefits of Individualisation 8 1.1. to the organisation 8 1.2. to the consumer 8 Application of CRM 10 1.1. Electronic Customer Relationship Management (eCRM) 10 1.2 CRM and Supplier Management 10 1.3 Customer Relationship Management and the Marketing Plan 11 Conclusions 13 Bibliography 14 Introduction The study of marketing is one that has been fixed on an evolving range of marketing segments over the last fifty years or so. A look at the progress of the changing focus of marketing shows a considerable shift in thinking. In the 1950's marketers were mostly focused on consumer goods, while the 1960's saw a shift towards industrial markets. In the 1970's effort was focused on non-profit or societal marketing, while in the 1980's the services sector received increasing attention. This leads us to the 1990's and through to the present where relationship marketing is the new focus of marketing...
Words: 3538 - Pages: 15
...FOR CIOS Emerging Business Technology Priorities Landscape: The Business Technology Agenda Playbook by Marc Cecere and Charlotte Wang March 22, 2016 Why Read This Report Key Takeaways In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to prioritize this shift is a critical aspect of technology leadership. This report describes the landscape of options CIOs must navigate to lead in the age of the customer — options that both simplify existing information technology (IT) services and accelerate new business technology (BT) capabilities. Focus Scarce Resources On Business Technology Initiatives Strategic business capabilities create perceived differential value in the mind of the customer. By focusing scarce BT resources on strategic capabilities, CIOs can dramatically shift the role of technology management in creating superior customer experience and delivering customer value. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. Reduce Complexity By Simplifying IT Legacy In the age of the customer, business must become agile and operate at the speed of the market. To achieve agility, CIOs must remove the complexity of the underlying technology surrounding generic capabilities by engaging the executive team to compromise on generic technologies. Prepare The Technology Organization With New Skills...
Words: 4365 - Pages: 18
