...Heather Taylor QRT2 Task 1 Viability of product or service “Taylor Tech and Learning” is a small home based business located in Small Town, AR. Taylor Tech currently does not have a website but could use one to increase web imprint and bring more business to the company. The company is located within the city limits of the small town. The business is frequented by the local people but offers so much more than just a quick computer fix and great customer service. The company offers a range of services. Computer repair, lessons, and tutoring are all usually completed by calling to see if they have time to offer the services via phone call. There is currently no online presence with Taylor Tech and with most business’s today that is how customers are attracted to buy the product or service. Taylor Tech doesn't need to be left in the dark. By creating a web site and offering all services online customers will be able to contact the company at anytime via e-mail, contact form, online chat, or by phone. It only makes sense to go online. By offering Taylor Tech's services online, this is a convenience for not only the company but for the customers. When a customer not longer has to unhook their computer and drive it 30 miles for a tech to run anti-virus on their computer, the customer is very happy. Being online also saves time and money, especially for small issues that can be repaired over the phone, remotely, forum, or through an online chat service on the company website...
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...Abstract Lytle Corporation Inc. is developing new strategies to expand market penetration and grow annual revenues. This document details some of the strategies which, when implemented, can be structured upon the current business model. The new e-business model will help the company expand its product differentiation strategy and also enable the company to create value added-dependency for both current and new customers. The e-business model also can be used to improve the company’s product branding across the globe and can be used as a steppingstone moving aggressively into new emerging markets as well as maintain and increase the current market share in North America. Introduction Lytle Corporation is a US based publically traded Discrete Manufacturer. Lytle manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Their product line includes; but, is not limited to: Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors, and Slack Adjusters. Most of the products are used in heavy-duty Class 5 to Class 8 Trucks, specifically agricultural, specialty, and military trucks. The company operates in the North American (USA, Canada, and Mexico) market with limited sales outside of the Continent. Fifty-five percent of existing Lytle sales comes from the top four (4) trucks Original Equipment Manufacturers (OEM). The remaining sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups,...
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...Abstract The company Sports Equipment would like to increase their annual revenue by creating an online presence that will allow them to cater to a wider customer base. This business plan will be the basis of this online expansion. By creating an online retail store, Sport’s Equipment will be able to improve their company brand by serving customers nationally versus locally as they are currently limited to. A successful online presence will introduce Sport’s Equipment into new markets and increase their market share. Company Background Sports Equipment is a privately held retailer for athletic equipment located in Atlanta, GA. Their products include most items needed to play sports, such items include but are not limited to balls, exercise equipment, flying discs, footwear, goals, racquets, bats, clubs & protective equipment. They currently sell sport related equipment for beginners and children up to more advanced participants. Sports Equipment currently serves the South East Region of the United States and has relationships with UPS and USPS for bulk delivery to these regions. Most of their business is generated from school districts or large sponsoring bodies that provide equipment for their athletic teams. Single or smaller consumers are served as well but are restricted to the current retail location which Sports Equipment will change with the release of their website. Online Viability Sport’s Equipment has no online presence. They have obtained the rights to the...
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...Online Business Expansion Proposal for JRose Integrative Therapy 1. Service Viability JRose Integrative Therapy is a small, privately owned business that provides physical therapy to adults in the Chesapeake and Virginia Beach regions of Virginia. As a service provider, the practice follows a strictly business-to-consumer model. The main source of customer traffic for the practice is through referral of local doctors and word-of-mouth. It already has a website in place; however, it is not optimized to bring business traffic to the practice. A search of the keywords “physical therapy virginia beach” on Google and Bing does not return a link to JRose in the first five pages of results. A search for "physical therapy chesapeake va" on Google will return a link, but it is below the fold on the second page of results. Therefore, several changes and improvements need to be made in order for the website to help the business reach more potential clients. As a small business, JRose needs to utilize every tool at its disposal to increase customer awareness. The only way to increase revenue is to bring more clients through the door and the only way to do that is through increased awareness. The online community is the easiest and most cost-effective way to reach a very large audience. Introducing a scheduling tool to the existing website is a way to empower the potential client by allowing them to choose an appointment time that works best for them without feeling pressured...
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...Running head: E-Business (QRT2) Task 1 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-BUSINESS (QRT2) TASK 1 2 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. The company is also developing ancillary products such as dog shampoo that leverage the brand and increase sales to its existing customer base. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutique-style retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium...
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...eBusiness - Task 1 Overview Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. What is the business’s case for making the changes to the website? b. Why does it make sense to go online? c. Discuss advantages and challenges of going online. 2. Current Online Competitor Assessment a. What’s going on in the marketplace? i. Trends ii. Concepts b. Analyze top THREE competitor’s websites. (Who does a little or close to what your business does?) i. Talk about same objective for each competitor. Examples are: 1. Social Media 2. Ecommerce (Ability to pay online) 3. CRM 4. International Consideration 3. Online Marketing Suggestions & Strategies a. Talk about your market. i. Discuss your customer base and demographics. ii. Why are you going after those? b. Identify competitive advantages, target audience and online branding for client. (Use the Marketing resources in the COS.) i. How can you set yourself apart from the competitors? ii. How can you improve the customer experience? c. Explain three to five online strategies you can use to let your customers and non-customers know about the changes to your website. i. Define each strategy. 1. Discuss how each strategy benefits the Company. 2. Discuss how each Strategy benefits the Customer. *Note that each strategy should be...
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...Exam 1 Outline Porters Five Forces Model: Evaluating industry attractiveness 1. Bargaining power of customers (Power of buyers to decrease price) 2. Bargaining power of suppliers (Power of suppliers to increase price) 3. Rivalry of competitors 4. Threat of new entrants 5. Threat of new substitutes (Power of customers to purchase alternatives) Apple Case and Class Discussion Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? * Strong Supplier Power; Customers have low buyer power * Apple would’ve gone bankrupt if not for iPhone. * Their strategic model consists of Narrow Market & High Cost Competitive Advantages Competitive Intelligence: Process of gathering information about the competitive environment to improve the company’s ability to succeed Competitive Intelligence Tools: Porter’s Five Forces Model – Refer Above Porter’s 3 Generic Strategies (Marketing and Sales Strategy, IT Strategy, Supply Chain Strategy) Porter’s Value Chain Analysis – (SUPPORT ACTIVITIES: Firm Infrastructure, Human Resource MGT, R&D, Procurement). (PRIMARY: Raw Materials, Making product, Delivering Product, Market & Sell, Service After Sale). -----------ALL MAKE UP VALUE ADDED------------- Porter’s Generic Strategies Organizations follow one of these strategies when entering a new market: Broad Market and Low Cost Broad Market and High Cost Narrow Market and Low Cost Narrow Market and High Cost ...
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...Information and Communication Technologies in Tourism Agenda 1. 1.1 ICT and tourism – introduction Tourism as information business 1.2 2. 2.1 2.2 2.3 2.4 2.5 eTourism – ICT usage in tourism ICT usage in tourism – overview and case studies Tourism stakeholders and interfaces Tourism suppliers and eTourism Intermediaries and eTourism Destination organisations and eTourism Tourism management and eTourism 3. 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Trends and future applications Social Media & Web 2.0 Website optimisation Interoperability and semantic web Software agents Recommender systems Dynamic packaging Mobile services & ambient intelligence Online auctions in tourism 2 ICT in Tourism © copyright IFITT 1.2 eTourism – ICT usage in tourism Definition and history of eTourism Facts & trends Reasons, advantages and implications of ICT usage ECCA – eTourism Competence Center Austria 3 ICT in Tourism © copyright IFITT 1.2 eTourism – ICT usage in tourism Definition and history of eTourism Facts & trends Reasons, advantages and implications of ICT usage ECCA – eTourism Competence Center Austria 4 ICT in Tourism © copyright IFITT Introduction - ICT ICT - Information and Communication Technologies Umbrella term for technological developments for the Production, analysis, storage, search, distribution and use of information ICT includes a combination of hardware software telecommunications netware groupware humanware ICT enables effective data processing & communication...
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...Introduction to Hospitality – Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When we talk about the “Hospitality Industry”, we are referring to the companies or organisations which provide food and/or drink and/or accommodation to people who are away from home. However, this definition of the “Hospitality Industry” only satisfies most situations. Online Hospitality – Information systems form a fascinating and rapidly expanding field of study. Hospitality traditionally lags other sectors in adopting information technology but this has changed in recent years and research into its application...
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...eBusiness Assignment 1 eBusiness Development and Strategies Name | Maksis Rudovs | Class | BM | Exam No | 6506276P | Teacher | Marie Boner | Contents Methodology 3 Introduction 4 Current Developments in eBusiness 6 eBusiness Strategies 11 Conclusion 14 Recommendations 14 Refrences 14 Bibliography 14 Methodology Brief * Research the development of eBusiness to include emerging eBusiness technologies and applications. * Appraise the main eBusiness strategies and technologies in current use to include business to consumer, business to business and business to government markets. * Utilise a range of current eBusiness terms within the context of providing eBusiness solutions. Objectives * To define the terms eBusiness and eCommerce. * To talk about eBusiness types 1. Bricks and Clicks 2. Pureplay 3. Brick and Mortar * To discuss different eCommerce modules: 1. Business to Consumer 2. Business to Business 3. Business to Government * To investigate current developments of eBusiness including: 1. Web1,2,3 2. Mobile Technology 3. Social Media 4. Big Data, Data Mining, Data Warehousing, Data Analytics Research Design Scope and Limitations Action Plan Introduction This assignment is a report to gather information about eBusiness, eCommerce, current developments in the area and different types of Strategies in use. It is very popular nowadays to use the...
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...DAC1- Practice Assessment from Connect- 1. Which of the following is not included as one of Friedman's 10 forces that flattened the world? -Systems thinking. 2. According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy. -cost leadership with a low cost 3. Which of the following offers an example where Porter's five forces are mostly weak and competition is low? -An international hotel chain purchasing milk. 4. Which of the following represents the different information granularities? -Detail, summary, aggregate 5. Which of the following is not a valid way that a CRM system can collect information? - Customer's personal computer. 6. What is a hybrid entity that has the legal protections of a corporation and the ability to be taxed (one time) as a partnership? -Limited liability corporation 7. ___________ software provides additional functionality to an operating system. -Utility 8. What part of the CPU performs all arithmetic operations and all logic operations? - Control unit RAM Speed None of the above (Answer) 9. What is equipment used to capture information and commands? -Input device 10. Which type of software supports the application software and manages how the hardware devices work together? -Operating system software 11. Why do relational databases use primary keys and foreign keys? -To create logical relationships. 12. What type of website is best to build for a general...
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...EBUSINESS HERVE JEAN CHARLES 1B EBUSINESS Final Assignment Jean-Charles HERVE 1B Subject : Global advancement on E-Business in the past 5 years and emerging concept for the future. Introduction : The ebusiness structure and development for the past few years With nearly 90 000 e-business website in France, approximatively 300 000 in United Kingdom, a ratio of 2 websites created within each hour, the volume of european purchases has been constantly growing for the last few years. E-business also has been constantly evolving, and is still developing itself. Thanks to the technology of course, but thanks also to marketing pioneers who saw a great opportunity to gain more profits. We can generalize those statements to the whole retail market, which is experiencing a new revolution, the first one since 1960 with the birth of the retail distribution. But this evolution is somehow unpredictable because we don’t know how the technlogies can grow in the future and most important how the world is going to the next years… A- The past few years… More power for the customer 1 EBUSINESS HERVE JEAN CHARLES 1B With the emergency of social network such as Facebook, the amount of contents released by people on the web has been increasing a lot. Everywhere on the web you can see consumers talking about their purchase experience about one product, the service quality, they debates about the prices, give their opinion...
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...Electronic Business Models A Conceptual Framework For Small and Medium-Sized Canadian Enterprises Intitiated by: In collaboration with: CEFRIO is a networking centre with over 140 university, industry and government members whose mission it is to help improve organizational performance through the application of information and communications technology(ICT). With offices in Quebec City and Montreal, CEFRIO works with partners conducting research and strategic monitoring activities that affect Quebec’s economic sectors as a whole. This document is part of the project entitled “New Electronic Business (E-business) Models and Small and MediumSized Enterprise (SME) Development”, a CEFRIO initiative conducted in partnership with the National Bank of Canada, CANARIE, Industry Canada, Canadian Heritage and TELUS Québec. CEFRIO wishes to underscore the assistance provided by these organizations throughout the execution of this project. The members of the project’s research team are Louise Côté, associate professor, HEC Montreal, Vincent Sabourin, associate professor, Université du Québec à Montréal, and Michel Vézina, full professor, HEC Montreal. The researchers are also CEFRIO research associates. For information regarding the project, please contact Josée Beaudoin, CEFRIO’s Montreal office manager and the project manager. June 2003 Quebec City office 900 René-Lévesque Blvd East, Suite 717 Quebec (Quebec) G1R 2B5 Canada Telephone : (418) 523-3746 ...
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...IT INTEGRATION SYSTEM: ERP, e-‐Business & e-‐Commerce 1 IT INTEGRATION SYSTEM: ERP, e-‐Business & e-‐Commerce 1] Executive Summary ………………………………………………………… 3 1.1] Introduction & Problem Background ……………………..……... 3 2] eBusiness Solution ………………..………………………………………… 3-4 2.1] Enterprise Resource Planning …………………………………… 4-5 2.2] eCommerce ………………………………………………………... 5 3] Benefit of New System Integrations …..…………………………………… 5-6 4] Risks and Challenges of New System Integrations …..………………….. 6-7 5] Recommendation ……………………………………….………………..…. 7-10 5.1] Facing supplier and business partner (e-business)……………. 8-9 5.2] Internal Operation (ERP System) ……………………………….. 9 5.3] B2C and Customer-Facing Applications (e-commerce) ………. 9-10 6] Conclusion ……………………..…………………………………………….. 11 7] Part B …….…………………………………………………………………… 11 8] References ………………………………………………………………… 12-13 2 IT INTEGRATION SYSTEM: ERP, e-‐Business & e-‐Commerce 1.1 Introduction & Problem Background The innovation in ICT have been radically altering the way enterprises are organized and their relationship with the market, and by creating a new growth model that has been integrate to a global movement of market liberalization and expansion of tradable services (Tigre & Rovere, 2003). Electronic business or commonly known as e-business has becoming a...
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...operating the eatery, the eatery’s nontechnological business operations remain today in the same manner as they did in 1952. Consequently, the eatery had incurred a progressive decline of five years of clientele. The eatery possesses no computers: the eatery’s orders take place by hand, or maintain a Web site: thus, consequently, the marketing occurred via the eatery’s clientele. The eatery’s promotion coupons occurred via pamphlets and newspaper clip outs, the eatery’s payroll, and inventory tracking took place on an annotation notepad. Thus, consequently, a reengineering modernization project analysis and stratagem of The Broadway Café that will enable the eatery merge into the eBusiness Twenty-First Century ensues, in an attempt to ensure my grandfather’s bequest to me arises as a windfall. PART 1: PORTER’S FIVE-FORCES: ANALYSIS In order to enable the assemblage of an avenue...
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