Introduction

This proposed project is to evaluate if becoming a retail distributor of the new e cigarettes makes logical sense for Indianapolis Indiana. E Cigarettes were first marketed in China in 2004 and rapidly growing at an astounding pace. Sales are expected to hit $1 billion in 2013 (Stuttaford, 2013). Despite the newness of the product and much of if any side affect have been noted through some studies. In the ECLAT 12-month study, which is double-blind, controlled, randomized clinical study to evaluate smoking reduction, smoking abstinence and adverse events in smokers (Caponettto etal, 2013). The study demonstrated e-cigarettes hold some validity in ‘reducing number of cigarette smoked, and can lead to enduring tobacco abstinence…”

E Cigarettes are operated by batteries that heats up the liquid solution of which some contains zero nicotine, propylene glycol, and other chemicals. When consumers puff on the element this triggers the vapor to be heated giving off a mist (vapor) which consumers inhale and exhale like traditional cigarettes. E Cigarettes are made to look and feel like their real counterpart and ‘simulate the visual, sensory, and behavioral aspects of smoking traditional cigarettes (Caponnetto etal, 2013). Without the combustion or burning of the tobacco leaves, e cigarettes have been proven through some studies to have positive effects on consumers as well as aiding in smoking cessation (Scott, 2013).

Here is a diagram that shows the anatomy of e cigarettes from www.ecigaretteslist.com.

Market Analysis

Company
When a close friend (smoked for 25 years) who was able to quit smoking with the aid of e cigarettes back in 2010, IVape is launched to with the mission to help those smokers who are struggling to quit and have unsuccessfully tried other FDA approved products including the patch and chewing gum.