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Eco 360 Market Structure

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Submitted By azirshgrl
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Role and Functions of Law

For a business to be successful it has to remain profitable and fair to consumers and competitors. Every organization wants to be in first place in the market in which it competes. Some companies become so large the company can monopolize the market and put other smaller companies out of business in the process of its own success. One of these retailers is Wal-Mart with prices so low most retailers cannot compare.
Market Structure
Wal-Mart would be considered a monopolistic structure in the retail market. Wal-Mart is very aggressive in beating out the smaller competition and in advertising efforts. With Wal-Mart offering such low prices it makes it hard for other retailers to compete and hinders sales drastically for smaller companies. Wal-Mart was quoted to be a monopolistic beast and strong opinions about the organization are everywhere (Bloomberg, 2013). An interesting article described Wal-Mart as a company who purposely in the past has sold product under wholesale costs (ChaCha Search, 2013). The German government led an investigation showing illegal activity to put competitors out of business purposely overseas (ChaCha Search, 2013). Some believe Wal-Mart needs to revamp its marketing tactics as well as its business model. Wal-Mart continues to be successful even though it has been accused of disregarding employee and suppliers to offer consumers lower prices. By offering consumer lower prices than other retailers, such as Kmart, and Target will have a negative impact on sales for these smaller organizations. Wal-Mart has more purchasing power and can operate more efficiently than some of these smaller companies. This will lead to decreased number of jobs for the same amount of sales.
Competitive Strategies With more than 7,800 Wal-Mart stores in 16 different countries Wal-Mart employs more

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