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Eco 550 Assignment 1

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Submitted By Liljz
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Demand Estimation
Jasmine P
ECO 550
Professor Sumadi
May 3, 2015

Compute the elasticities for each independent variable. Note: Write down all of your calculations.
QD = - 5200 - 42P + 20PX + 5.2I + .20A + .25M
P = 500
PX = 600
I = 5500
A = 10,000
The quantity demanded is calculated as:
Qd = -5200 – 42(500) + 20(600) + 5.2(5500) + 0.2(10000) +0.25(5000) = 17,650
Calculate Price Elasticity:
Price Elasticity = (P/Q) * (Dq/Dp) = (500/17650) * (-42) = -1.19
Calculate other independent variables:
Cross Price Elasticity, Epx = (600/17650) * (20) = 0.68
Income Elasticity, EI = (5500 / 17650)* (5.2) = 1.62
Advertisements Elasticity, EA = (10000 / 17650)* (0.20) = 0.11
Micro-oven Elasticity, EM = (5000 / 17650)* (0.25) = 0.07
Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results.
Since the price elasticity is -1.19, this is considered a luxury good. The demand for this product is elastic indicating a 1% increase in the price. Long-term, hopefully this doesn’t stir customers away being that the price increased. Cross-price elasticity is 0.68, which means that any increase in price of the competitor’s widget will increase by 1% and the demand will increase by 0.68%. This is inelastic to the company since the competitor’s widget has no effect on the company’s sales in the long-term. Advertisement elasticity is 0.11, which means if the advertising expenses increase by 1%, the quantity demanded will increase by 0.11%. The demand is inelastic which implies that spending more on advertisement doesn’t mean the demand will increase. Long-term, this could lose customers if prices increase due to additional advertising. Microwave elasticity is 0.07, which means if microwave expenses increase by 1%, the quantity

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