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ECO 550 - Managerial Economics and Globalization

April 28, 2014

Elasticity

Elasticity is defined as the ratio of the relative change of the dependent variable to changes in the independent variable (Dick, 2002). Additionally, it can be said to be the percentage change of one variable given the percentage change in another variable (Boyes, & Melvin, 2012). Price elasticity refers to the responsiveness of the quantity demanded to price changes. It is given by; = change in quantity demanded/ Change in price
Where quantity demanded (QD) =5200-42(500) +20(600) +5.2(5500) +0.20(10,000) +0.25(5,000) =28,050
Price of the product elasticity =28,050/21,000 =1.336%
Price of the leading competitor’s product elasticity = 28,050/12,000 = 2.338%
Per capita income elasticity = 28,050/28,600 = 0.981%
Advertising elasticity = 28,050/2,000 = 14.025%
Number of microwave ovens sold elasticity = 28,050/1250 = 22.44%
2. Based on the results; Price elasticity helps consumers who tend to spend limited income on goods with less elastic demand and it assists the owners of the business to understand the effects that changes in price will have on the sales revenue (Boyes, & Melvin, 2012). Therefore, the price of the product elasticity of 1.336% implies that when the price changes with one unit demand on the other hand changes with 1.336%. As for the price of leading competitor’s elasticity it implies that with a given change of one unit in the prices

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