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Assignment 1: Demand Estimation
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Assignment 1: Demand Estimation
Compute the elasticities for each independent variable. Note: Write down all of your calculations
Elasticity refers to the degree of responsiveness in quantity demanded in relation to the changes in factors that affect demand, for instance, price (McGuigan, 2014). The independent variables in the equation include price of the product, price of competitor’s product, income in the area, and advertising expenditure. Therefore, the elasticities include price elasticity, cross elasticity, income elasticity, and advertising elasticity respectively. The values below indicate the equation and formula that will be used to compute the elasticities of each of the independent variable.
Equation: QD = -5200 – 42P + 20PX + 5.2I + 0.20A + 0.25M
Elasticity = (% Change in Quantity)/ (% Change in Price)
N/B: % Change = (Amount of Change)/ (Initial Level)
Price Elasticity (Ep) = ΔQd/ ΔP * P/Qd ΔQd/ ΔP = - 42 P/Qd = 500/5000 = 0.1 Ep = - 42 * 0.1 = - 4.2
Cross Elasticity (Epx) = ΔQd/ ΔPX * PX/Qd ΔQd/ ΔPX = 20 PX/Qd = 600/5000 = 0.12 Epx = 20 * 0.12 = 2.4
Income Elasticity (EI) = ΔQd/ ΔI * I/Qd ΔQd/ ΔI = 5.2 PX/Qd = 5,500/5000 = 1.1 EI = 5.2 * 1.1 = 5.72
Advertising Elasticity (EA) = ΔQd/ ΔA * A/Qd ΔQd/ ΔA = 0.20 A/Qd = 10,000/5000 = 2 EA = 2 * 0.20 = 0.4

Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results
First, price elasticity is significant for the company in determining the pricing strategy of the business. The above price elasticity indicates a 1 percent change in price may lead to decrease in quantity demanded by 4.2%. In the short-term, the company will be able to increase its prices and maintain the same

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