...TITLE:-Re-Fashioning the future eco-friendly apparel OBJECTIVE:-To study the factors influencing consumer buying behaviour towards eco-friendly apparels. Organic clothing refers to apparel made of organic cotton grown without chemical pesticide or fertilizers. Organic clothes not only help in reducing the environmental pollution, but are softer on the skin and hypoallergenic. Organic cotton is anti-fungal, anti allergic and antiodor. Bamboo fiber has anti odor properties. “Even if you wear organic socks for a week, it will not stink and have any harmful effect on skin” Chandni added. LITERATURE REVIEW * In recent years, there has been an influx of eco-friendly apparel by all types of Manufacturers. The apparel industry, like many other industries, is focusing on Sustainability and the use of green products as clothing components. The integration of these eco-friendly items into a normal product mix constitutes little work on behalf of the manufacturer, but requires retailers to educate consumers. It wasn’t long ago that the only companies who were selling items made out of eco-fabric were so-called “tree hugging” or “hippie” retailers. In the last twenty years, this has changed drastically as the use of organic cotton, bamboo, and PET (recycled polyester) has become mainstream. High-fashion designers and lifestyle companies have been gradually placing green merchandise into their product lines. Patagonia, a manufacturer...
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...Eco-friendly plainly means earth-friendly or not harmful to the environment. Most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy. Eco-friendly goods also prevent contributions to air, water and land contamination. You can participate in eco-friendly habits or practices by being more conscious of how you use resources. Organic farming can be profitable and organic food appeals to consumers as both a healthy and ethical choice. Beyond money and ethics though, organic farming practices result in numerous environmental benefits. Organic Farming Builds Healthy Soil. To grow healthy food, you must start with healthy soil. If you treat soil with harmful pesticides and chemicals, you may end up with soil that cannot thrive on its own. Natural cultivation practices are far better than chemical soil management. Organic farming helps combat erosion Not only does organic farming build healthy soil, but it helps combat serious soil and land issues, such as erosion. A major study comparing adjoining organic and chemically treated wheat fields showed that the organic field featured eight more inches of topsoil than the chemically treated field and also had only one-third the erosion loss. If you aren't concerned about erosion; you should be. Erosion issues are extremely serious, affecting the land, food supply and humans. However, organic farming practices do help discourage erosion from occurring. Organic Farming...
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...INTRODUCTION With the increasing global carbon foot print together with the environmental damage caused by industry toxins & emissions, many companies the world over have switched over to eco-friendly processes & operations. Here’s a look at the 10 most eco-friendly companies in India who are leading by example by contributing their bit to the cause of sustainability & a greener environment. • Wipro Technologies • Suzlon Energy • ITC Ltd. • HCL Technologies • Tata Consultancy Services • Oil and Natural Gas Company • Idea Cellular • IndusInd Bank • Tamil Nadu Newsprint and Papers Limited • Tata Metaliks Limited (TML) Wipro was ranked number 1 in the 18th edition of the ‘Greenpeace’s Guide to Greener Electronics’ scoring high points (7.1) for: •reducing greenhouse gas emissions, •increasing its use of renewable energy. Despite the global financial crisis, Wipro held fast to its commitment towards energy efficiency and was praised for launching energy star compliant products in the market. Not only this, but it has also introduced an effective take-back policy on the collection and recycling of post-consumer e-waste. Suzlon Energy One Earth Headquarters of Suzlon Energy The Suzlon One Earth campus is a unique corporate headquarter spread over 10 acres of land in Hadapsar, Pune, India. It’s corporate building is the most energy-efficient building ever built in India. What is Suzlon One Earth? The campus is aptly named...
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...amygdala also controls fear and alerts us to possible danger, it is easy to see how fast a first impression can come. If you are walking on the path in a forest and see something that could be a snake, the lightning like fight or flight response you get comes from the amygdala assessing the threat. This is the same part of the brain that creates first impressions, so you can see how quickly they are made. When I picture John after reading the first scenario, I see a confident, friendly person who eagerly talks to many people throughout his day. I see a man who knows who he is as a person and is very likeable. The scenario seems to show him as a very likeable individual who is very full of life and outgoing. I can almost see him smiling as he walks around, just enjoying being alive. When I picture John after reading the second scenario, I see a very different person. I see someone who walks slouched over and doesn’t engage in friendly repartee with anyone. He doesn’t appear to be as friendly. I wouldn’t say that I see him as unfriendly, maybe just withdrawn. Perhaps I read too much into it, but it seems to me as if the second John is not someone that...
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...House of 1000 Mirrors Long ago in a small, far away village, there was place known as the House of 1000 Mirrors. A small, happy little dog came to know of this place and decided to visit. When he arrived, he bounced happily up the stairs to the doorway of the house. He looked through the doorway with his ears lifted high and his tail wagging as fast as it could. To his great surprise, he found himself staring at 1000 other happy little dogs with their tails wagging just as fast as his. He smiled a great smile, and was answered with 1000 great smiles just as warm and friendly. As he left the House, he thought to himself, "This is a wonderful place. I will come back and visit it often." In this same village, another little dog, who was not quite as happy as the first one, decided to visit the house. He slowly climbed the stairs and hung his head low as he looked into the door. When he saw the 1000 unfriendly looking dogs staring back at him, he growled at them and was horrified to see 1000 little dogs growling back at him. As he left, he thought to himself, "That is a horrible place, and I will never go back there again." All the faces in the world are mirrors. Just observe what kind of reflections do you see in the faces of the people you meet. Life is actually a reflection of our thoughts and...
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...specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study...
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...make my room eco-friendly? * What are the things I need to making a eco-friendly room? * How to make a room more healthy? * What are the things that we should do to making a healthier room? * What are the instructions to making a healthy living room? Design Brief The solution to this problem is that, we could put windows to the room so the room can get fresh air and also oxygen. We could also put a door that we can open that leads to the back yard. Design Specifications * Wide Windows * Bright colours to the room * A transparent door to a backyard or swimming pool * Less lighting Wide windows: I will put wide windows so lots of sunshine for the room. Bright colours: bright coloured painted room for style but also nice to see. A transparent door to a backyard or swimming pool: so we can just go and exercise or take a swim. Less lighting: for saving more energy and electricity. Method of testing For the method of testing I will ask honest opinions from my friends for feedback and also I am going to tell them what am I going to make. 1. http://www.howcast.com/videos/172366-How-to-Make-Your-Bedroom-EcoFriendly, the author is unknown and also the date. This website gave lots of information for making this project because it gave me tips, steps, facts and videos. I watched the video so I can learn more also I read the steps. 2. http://theecodiva.com/guest-blogger/12-simple-ways-to-make-your-bedroom-more-eco-friendly/ , the ecodiva...
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...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
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...In recent years, the competition among companies is fiercer than ever, and customers have been concerned about environmental issues, so many organizations devote themselves to attract customers via promoting green products and services. As a result, green products as well as greenwashing products, which are labeled as eco-friendly while actually they are not, have inundated the marketplace in modern society. However, some companies overstate their environmental claims so that customers have difficulty in distinguishing real eco-friendly products from greenwashing ones. This essay will show the reasons for greenwashing problems and discuss Chevron’s (one of the world’s largest integrated energy companies) marketing strategies, which hides its destructive environmental records behind eco-friendly rhetoric and advertising campaigns. There are four main reasons that greenwashing has become a problem in recent years. Firstly, greenwashing activities help to attract customers so that profits can be remarkably increased (Berkeley Media Studies Group 2008, p.20). According to Solman (2008, p.24), British Petroleum (BP), a well-known oil company, profited from the rebranding effort as the corporation changed its name to Beyond Petroleum which can be associated with nature. Meanwhile, greenwashing can help to improve a company’s reputation (Solman 2008, pp.22-23). For example, Solman (2008, pp.22-23) states that BP launched a series of campaigns, hoping that customers would reappraise...
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...Mr. Fred Smith FedEx Corporation 3875 Airways, Module H3 Memphis, TN, 38116 Dear Mr. Fred Smith, Your company, FedEx, approached our company, The (company name) on October 12, 2009, with the desire of becoming more eco-friendly. The vast majority of your vehicles are not alternative fuel based; however our company would like to help enhance your fuel usage by developing a fuel that is healthier for the environment. The (company name) is pleased to submit this report to provide more environmentally friendly fuel for the trucks and planes for FedEx Corporation. Our company has been providing guidance to companies in the Los Angeles area in the subject of greener fuels since the year 2000. Many of the companies we have worked with have seen great success and are implementing the strategies we put in place for them. We feel very confident that with our plan your company will become more eco-friendly and will also save money on fuel. The (company name) has tested multiple fuels and have concluded that Solazyme algae fuel is the cheapest, most environmentally friendly, and best choice for FedEx. Both, compressed natural gas and hydrogen powered engines, were more expensive and produced more harm to the atmosphere than Solazyme fuels. Overall by FedEx choosing to go with this plan, it has a chance to be an innovator of the delivery industry and no other company has tried to implement this kind of fuel into their business. This presents some benefits to the company...
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...beauty industry using the same concepts that align their mission and visions. Burt’s Bees creatively produces products that is not only good for you, it is also environmentally friendly. Within this paper, Team B has selected to analyze the value alignment of Burt’s Bees and will go more in-depth in what Burt’s Bees is all about. Team B will analyze personal and workplace values and behaviors of the business. Team B will also address the plans of the actions that Burt’s Bees plan to conduct, which will indicate the level of alignment between who they are and what their social responsibilities are to themselves, to the community, and to the consumers. Origins and Subsequent Evolution Burt’s Bees origin goes back to a summer day in Maine in 1984 (Our History, 2014). Roxanne Quimby, a single mother and artist, was hitchhiking and a long-bearded gentleman named Burt, well known for his local organic honey, picked her up. From there a relationship developed and Roxanne began using Burt’s left over bee’s wax to make artistic candles. Eventually, she created a lip-balm using an old farmer’s almanac and the bee’s wax. Her new product was a huge success. From there the company grew into a multi-national organization with a plethora of organic products. Today the company is still the same earth-friendly company that it was in 1984. They used their love of nature and helping others to develop the current philosophy, which also works as their business model: The greater good...
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...idea is to care for the place where we humans live. Green is now everywhere. When you go to the market to buy groceries you can find that there is sustainable packaging that will integrate to the planet after its use. Now people take their own cloth bags to carry the products that they purchase so they don’t use plastic bags. This has become a fashion as well. To be more environmental friendly, why not use sustainable clothes? Clothes are one of the major necessities that a human may have. People can look fashionable, in style, and support the planet at the same time. The nonprofit Sustainable Technology Education Project (STEP) defines eco-fashions as clothes “that take into account the environment, the health of consumers and the working conditions of people in the fashion industry” (West). Sustainable fashion is designed to be completely environmental friendly. This whole movement complements a larger trend of "ethical fashion," and according to the May 2007 Vogue appears not to be a short-term trend but one that could last multiple seasons (Sustainable Fashion). Environmentally friendly fashion has increased its popularity in the past decade. This idea has entered the market segment and has have quite success since top designers support it. Top designers have been working and experiencing with new ideas that are involved with sustainable fashion. Designers have been incorporating into...
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...is quite unique as well within the structure of IKEA as it has a very complex structure. The founder of IKEA does not technically own the company since it is held by a private foundation. The private foundation owns a group that controls the individual operations of the stores. IKEA utilizes technology to its fullest ability by simplifying and streamlining processes and operations in order to maintain its goal of providing solutions. Sustainability is a large part of the company’s focus and they take pride in their innovation and sustainable home furnishing offerings. These offerings allow the company to maintain a competitive advantage over other furniture products. They also offer tips and recommendations to customers to maintain an eco-friendly way of life. As far as culture goes, IKEA attempts to employ...
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...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...
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...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
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