...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
Words: 8820 - Pages: 36
...1 Marks: 1 Based on data in the table, which of the statements below is true at a production level of 4 units? Quantity | Total Revenue | Total Cost | 0 | $0 | $4 | 1 | $20 | $14 | 2 | $40 | $26 | 3 | $60 | $40 | 4 | $80 | $56 | 6 | $120 | $94 | 7 | $140 | $116 | 8 | $160 | $140 | 9 | $180 | $166 | Choose one answer. | a. Marginal cost is $6. | | | b. Total revenue is greater than total variable cost. | | | c. Total revenue is greater than total cost. | | | d. Marginal revenue is less than marginal cost. | | | e. Both b and c are correct. | | Question 2 Marks: 1 Susan quit her teaching job, which paid her $36,000 per year, in order to start her own catering business. She spent $12,000 of her savings, which had been earning 10% interest per year, on equipment for her business. She also borrowed $12,000 from her bank at (10% interest) and spent it on equipment. For the past several months, she has spent $1000 per month on ingredients and other variable costs. She has also taken in $3500 in monthly revenue for the past several months. Choose one answer. | a. In the short run, Susan should shut down her business and in the long run she should exit the industry. | | | b. In the short run, Susan should continue to operate her business, but in the long run she should exit the industry. | | | c. In the short run, Susan should continue to operate her business, but in the long run she will probably face competition from...
Words: 2297 - Pages: 10
...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...
Words: 1048 - Pages: 5
...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
Words: 959 - Pages: 4
...Mercedes Davis English 091 March 11, 2011 An Open Reader Reading is the foundation of our life. Without reading we would be like lost souls in the world. Everywhere we go and anything we do we have to read; at work, school, driving, etc. People who do not know how to read are limited in life, they cant get a job, and the everyday life would be a struggle. Someone who knows how to read has no restrictions, the sky is the limit for them, they are our lawyers, doctors, and teachers. In Moody’s article “The Joy and Enthusiasm of Reading”, he expressed his love for the unpopular selections, and how he learned how to dissect his readings. Moody also states that nobody will ever be able to tell him how to read, and also believes there is no right or wrong way to read. In Moody’s article “The Joy and Enthusiasm of Ready”, he explains his high school and college reading experiences. He tells us how his, Mr. Buxton, taught him how to analyze Shakespeare’s Macbeth. Mr. Buxton did not give him his own interpretation and made sure Moody noticed how Shakespeare repeated somethings to help Moody come to a conclusion. In eleventh grade Moody’s teacher Mr. Flanders encouraged Moody to develop his own relationship with the Gospels, in his religious studies. Then Moody continued onto college where he read Umberto Eco’s Role of the Reader, where he was introduced to Eco’s “Open Text” philosophy. He also read some of the great European and Latin Americans articles. After his...
Words: 621 - Pages: 3
...existing production capacity of paper manufacturing of 1, 75,000 TPA and pulping facility of 1,25,000 tpa. | | • One of the Biggest Mill in the world based on Wheat Straw with "METSO Continuous Digester". | | | • METSO Fibre line with ECF Bleaching sequence of O-D-E (OP)-D to get pulp brightness of 88% ISO. | | | • Ultra modern Paper Machine by Allimand, France( Asizer, coated paper). | | | • First mill in india to have brand new Bielomatik machine from Germany specially designed for US Letter size copier. | | | • Upgraded Packaging and Converting Section with latest equipment (Lino metic cutter , Allimand Winder, Wills A4 cutter, Pasaban Sheeter, Automatic Packing machine & many more). | | | • First Mill in the world to use ECF bleaching and Oxygen Delignification on Wheat Straw. | | | • First Mill in India to Adopt Fuzzy logic for Burner Management in Limekiln. | | | • Recovery Boiler and Power Boiler designed for Low emission level less than 75 mg/Nm3. | | | • Evaporators designed for high solids with higher steam economy. | | | • Flexibility of operations and Raw material mix. | | | • Latest DCS and Energy efficient equipments ordered. | | | • Production of Eco friendly and Value added papers for better Eco System. | | | • Auto reel cutting, auto reel wrapping and auto sheeting to get perfect finish product. | | | • ECH Will's cutter for perfect finish branded copier paper. | | Product Range...
Words: 645 - Pages: 3
...the Study Paper comes from trees. In today’s electronic age, people are starting to consider going paperless. But there’s still a long way to go before we lose our dependence on this very important human product. From our newspapers to our paper wrappings, paper is still everywhere and most of them are ending up in our landfills creating a staggering amount of paper waste. There was a time when paper was a rare and precious commodity. Now it fills out planet. It was initially invented as a tool for communication, but today, paper is used more for packaging. To produce paper takes twice the energy used to produce a plastic bag. (Wikipedia: Environmental Impact of Paper) Have the things listed below ever crossed your mind? If not, let us share with you these interesting paper waste facts. We are so used to seeing products in their completed form that we seldom think of how they are made and what happens after we dispose of them. • Recycling 1 ton of paper saves around 682.5 gallons of oil, 26,500 liters of water and 17 trees. (www.id2.ca/downloads/eco-design-paper-facts.pdf) • 324 liters of water is used to make 1 kilogram of paper. (www.id2.ca/downloads/eco-design-paper-facts.pdf) • Lessening of paper waste usage was predicted due to the electronic revolution. It didn’t happen. Demand for paper is expected to double before 2030. (http://www.theworldcounts.com/stories/Paper-Waste-Facts) • 93% of paper comes from trees. (http://www.theworldcounts.com/stories/Paper-Waste-Facts) ...
Words: 708 - Pages: 3
...Section – I 1 Citrus Speculation and Forecasting, Inc, has been hired by a private consortium of orange growers to predict what will happen to the price and output of oranges under the conditions below. What are your predictions? For each part, sketch a graph showing the appropriate demand and supply analysis. a) A major freeze destroys a large number of the orange trees in Florida. b) The American Medical Association announces that drinking orange juice can reduce the risk of heart attack. (Marks 10) 2) During a year of operation, a firm collects Rs. 2,00,000 in revenue and spends Rs. 90,000 on raw materials, labor expense, utilities, and rent. The owners of the firm have provided Rs. 4,00,000 of their own money to the firm instead of investing the money and earning a 10 percent annual rate of return. a) The explicit costs of the firm are $ __________. The implicit costs are $ __________. Total economic cost is $ __________. b) The firm earns economic profit of $ __________. c) The firm’s accounting profit is $ ______________. (Marks 5) Section – II (2 marks each) 1) Which of the following is/are the outcomes of sinking of a vessel transporting crude oil to a country that is completely dependent on imports for oil? a) A fall in the quantity supplied of crude oil in the country. b) A rise in the prices of crude oil. ...
Words: 935 - Pages: 4
...B-Stalk Paper Background of the Study Paper is a felted sheet of usually fibers laid down on a fine screen from a water suspension. It is commonly used by everyone especially students and employees for their activities, reports and quizzes. It is also used for writing, printing and packaging materials in many products especially now that “No Plastics” campaigns are implemented. According to Wikipedia (2013), the environmental impact of paper is significant, which has led to changes in industry and behavior at both business and personal levels. With the use of modern technology such as the printing press and the highly mechanized harvesting of wood, disposable paper has become a cheap commodity. This has led to a high level of consumption and waste. With the rise in environmental awareness due to the lobbying by environmental organizations and with increased government regulation there is now a trend towards sustainability in the pulp and paper industry. Worldwide consumption of paper has risen by 400% in the past 40 years, with 35% of harvested trees being used for paper manufacture. Plantation forest, from where the majority of wood for pulping is obtained, is generally a monoculture and this raises concerns over the ecological effects of the practice. Our proposed business is intended to reduce the deforestation issue worldwide. That’s why we created an eco-friendly paper instead of cutting down old trees in the forest. We recycled the stalk of a banana plant to produce...
Words: 265 - Pages: 2
...PAPER BASED BOOKS V/S E-BOOKS Reading is a way through which languages are acquired. It helps in communicating as well as sharing one’s views on a particular subject. But, the main question here is, what means should be used to read? There are two school of thoughts; the first favors paper based books, while the other favors e-books. The first school of thought favors reading paper based books. Firstly, it says that reading paper based books is more superior to screens. Secondly, books are single tasking devices. While reading a paper based book, the reader can do little of another task; there is little distraction. It is possible to buy a used book, but not a used e-book. A real book can be resold. Thus, real books are better than e-books. The second school of thoughts favors reading e-books. First of all, e-books feature of portability has been a major hit. It is possible to carry an entire library of e-books everywhere, without worrying about weight. E-books are long lasting; and withstand time over paper based books. Lastly, e-books are bought and delivered online; there are no shipping charges. Hence, e-books are better than paper based books. In my opinion, e-books are more convenient than paper books. Firstly, it is eco-friendly, as no cutting down of trees is required to make papers. Next, e-books are a means of interactive learning, as it may contain audios/videos and animation. Lastly, e-books can be printed. Thus, a reader has an option of reading books on the...
Words: 323 - Pages: 2
...Production of Charcoal using Different Kinds of Dried Leaves Submitted By: Andrew Matthew Ortoño April Mae Quilago Mary Karen Luceñara Submitted in partial fulfillment of the requirements in Research III Bacolod City National High School October 20,2015 Ms. Maria Vonessa Miraflores Research Adviser Background of the Study: For now on our life are become easier because of the technology. Technology is very important for us and even in cooking it become easier to cook. We used the LPG or a stove and other things we need in cooking. Because of this highly - invented materials, it makes our life easier. And other ways to cook is using a charcoal that is made of different kinds of trees and it is our big problem. The big problem is we should cut down trees in order to make charcoals but it may result some risk not only on ourselves but our surroundings also. Because of this problem we need to help to prevent from risk. According to our investigatory project, we study how to reduce cutting down trees to make a charcoal and studied to make a charcoal using different kinds of dried leaves like Mango leaves, Papaya leaves and etc.. It is just a dried leaves but it has its own purpose to make a charcoal to lessen of cutting down the trees. And because of this project we can help to prevent a big problem in our country. Significance of the Study: People need food in order to survive. They usually use LPG, which may have risks and may be too much expensive for...
Words: 846 - Pages: 4
...Two years ago I did not even know that Eco labels was existed. Until I went to visit my cousin in Germany and I stayed at her place for 3 weeks. She is such a green-consumer. During that time I have found some interesting things from the way my cousin lives. She saves everything and saves as much as she can, from food, water, and electricity even though she tries not to use plastic bags. Returning to home after that trip I began to be influenced by her without my noticing and now it’s a thing I must do in my life. Before, I used to consider using bio bags and separating the garbage like plastic, glass, food, metal and etc. as wasting of time. Separating the trash is easy but I’m lazy to bring them to the right places since there is not any place near by our house for plastic and metal garbage. I changed the current normal dishwashing liquid and laundry detergent into Eco labels, I also asked my boyfriend to change energy-saving lamps in every rooms and he was wondering what on earth happened to me that time. I even wrote down the text “Turn the lights off before leaving home” and sticked it on the entrance door. Before I usually did mouthwash straight from the tap after brushing teeth but nowadays I use glass of water to avoid water running too much. If my boyfriend hadn’t started to complain about bio toilet paper after the few times we tried it and if paper wasn’t too hard to use, I would continue to use it. And then I convinced my mother to make a bio revolution for my little...
Words: 476 - Pages: 2
...care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrextoilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Furthermore, leading brands sold in more than 175 countries and more than 142 years in business. Based in Irving, Texas, it has approximately 42,500 employees working at manufacturing facilities in 37 countries. Nearly one-quarter of the world's population purchase our products every day. Kimberly-Clark UK holds Royal Warrants from Queen Elizabeth II and from the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Health Care and Kimberly-Clark Professional. Kimberly-Clark Innovations (Discovering new ways to provide essentials for a better life) At Kimberly-Clark, insights gained from our customers, shoppers and users drive us to continuously explore ways to increase our speed to market with new-to-the-world essential solutions. Developing and acquiring new technologies and leveraging strategic partnerships and alliances has enabled us to create innovative product and design solutions across our consumer tissue, personal care, health care and business-to-business segments. Consumer Tissue: With the inventions of Scott bathroom tissue, Scott Paper Towels and Kleenex facial tissues...
Words: 4756 - Pages: 20
...How to Make Charcoal from Paper By Karren Doll Tolliver, eHow Contributor Homemade paper charcoal briquettes can be used in backyard grills. Commercial charcoal for grilling food is expensive and can be harmful to the environment. However, industrious do-it-yourselves can make their own "charcoal" from newspaper. This reduces the amount of newspaper refuse as well as the amount of commercial charcoal consumed. In addition, no lighter fluid is needed with the homemade charcoal paper. Therefore, petroleum-based products are also conserved. Making your own charcoal takes only water and a washtub. The time spent forming the charcoal paper briquettes is negligible, although they need to dry for a couple of days in the sun. Things You'll Need • Washtub • Water • Old newspaper Instructions 1 Tear the old newspaper into pieces about the size of your hand or smaller. 2 Place all the torn newspaper pieces in the washtub. Cover with water and let sit for at least one hour. The newspaper will be ready when it is thoroughly saturated with water and is mushy to the touch. 3 Grab a large handful of the mushy newspaper. Form it into a ball about the size of a golf ball or ping pong ball, squeezing out as much water as you can. Repeat until all the mushy newspaper is in ball form. Discard the water. 4 Place the wet newspaper balls in the sun for at least two days. Do not let them get rained on. They must be completely dry and brittle. At this point they are ready for use in the same...
Words: 1319 - Pages: 6
...This paperwork of ECO 203 Final Paper includes: Expansionary Economic Policy In an effort to move the economy out of a recession, the federal government would engage in expansionary economic policies. Describe the actions the government would take in conducting expansionary fiscal policy and expansionary monetary policy. Final Paper Expansionary Monetary Policy: Review Chapter 12: Banking and The Federal Reserve System and Chapter 14: Monetary Policy In Theory And Practice. Identify the three tools available to the Federal Reserve Bank (The Fed) when conducting monetary policy. Explain whether the Fed would: Increase or decrease the required reserve ratio Increase or decrease the discount rate Buy or sell government securities when conducting expansionary monetary policy. Explain how these actions would affect the money supply, interest rates, spending, aggregate demand, GDP, and employment. Writing the Final Paper The Final Paper: 1. Must be 5 to 6 double-spaced pages in length and formatted according to APA style as outlined in your approved style guide. 2. Must have a cover page that includes: a. Title of paper b. Student’s name c. Course name and number d. Instructor’s name c. Date submitted 3. Must include an introductory paragraph with a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must conclude with a restatement of the thesis and a conclusion...
Words: 354 - Pages: 2
