...“Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example agent might...
Words: 4031 - Pages: 17
...accommodation choices. The greening of the built environment is a result of greater public awareness, information and understanding of how the buildings we live, work and play in affect the natural environment, our bank balances and our health. But what to do we really mean when we say a product is green? It is a broad term that people are instantly drawn to but can only vaguely define. It is often linked to other words such as ‘sustainable’, ‘environmental’, ‘carbon footprint’, ‘ecological’, ‘carbon neutral’, biodegradable’, ‘energy efficient’, ‘renewable’, ‘organic’, ‘recyclable’, ‘alternative energy’, ‘non-toxic’, or ‘eco-anything’. Supermarket shelves are filled with ‘green’ or ‘eco’ product, and we may not mind paying a little more for the eco-toilet paper to ease our environmental guilt about all the plastic packaging in the rest of our shopping. The purchase of ‘eco’ supermarket products can be a relatively...
Words: 1374 - Pages: 6
...Eco Shack Warm magazine 2010 edition General information 1/39 Happy Valley Road, Spring Beach, Tasmania 7190 www.islandshacks.com The Eco Shack was completed in early 2009, by awardwinning Tasmanian architect Maria Gigney. It is nestled in natural, peaceful bushland, with easterly ocean glimpses to Maria Island. Only 10 minutes’ walk to Spring Beach, and 5 minutes’ drive to Orford, this laid-back shack is high on style and low on fuss. The Eco Shack is perfect for quiet getaways, or for entertaining, with two spacious pavilions linked by a covered deck – ideal for barbecues and relaxing after a day’s surfing, swimming or bushwalking. The two pavilions combine modern, minimalist design with comfortable furnishings. The Eco Shack’s passive solar design makes full use of the natural elements – with double glazed windows and polished concrete floors trapping the sun’s heat for all-day comfort and environmentally friendly credentials. Both pavilions have sliding doors that open onto the deck. The living pavilion has lovely views of the bush, wildlife and water glimpses, a state-of-the-art kitchen with all the mod cons (including a laundry), and plenty of room for meals and relaxing in front of the TV. The sleeping pavilion includes a master bedroom, and two additional rooms with single bunk beds. A sleek bathroom and plenty of storage completes the picture. At the northern end of Spring Beach, a 2km cliff-side walking track north to Shelly Beach provides magnificent coastal views...
Words: 830 - Pages: 4
...Welcome Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed information and learning resources for this unit have also been provided on the Unit website on WebCT/Blackboard which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-portal It is important that you access your Unit website regularly. Please also refer to information provided on the Student Portal that supports studying at VU. Acknowledgement of Country We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land. Contents Welcome Acknowledgement of Country Introduction to the unit 2 Indicative schedule for this unit 5 Assessment details 6 Succeeding at Victoria University 8 Providing feedback: Student Evaluation System 9 Introduction to the unit |Unit Title: Technology of Music and Audio | |Unit Code: ACO1010 |Year: 2014 |Semester: 1 ...
Words: 2575 - Pages: 11
...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the customers...
Words: 3896 - Pages: 16
...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...
Words: 3270 - Pages: 14
...Week 1 Introduction to law Australian legal system * The first primary source of law is legislation, known as statutory law (parliament law) E.G Goods act or Consumer law such as section or act 1.1 * The second source of law is case law, which is also known a precedent Law E.G contract law (offer, acceptance, etc) * Doctrine of law which is when the court would revise a past case that relates to the issue to determine the verdict of the current case * Common law Week 2/3 State Court System * Supreme court * County court * Magistrate court * tribunal court Contract defined * Agreement that the law will enforced * offer+ acceptance + intention + consideration = contract * contract law is a case law Types of Contract * Simple contract (written, partially written, partially spoken, Spoken) * Formal Contract Week 4 Contract definition * Offer and acceptance together constitute agreements, Clarke v Earl * Two presumptions test for the existence of intention 1st presumption is domestic or social in nature (do not usually involve legal relationship, not legally bounding) domestic contract: {Balfour v Balfour} {Cohen v Cohen}, {Murphy v Simpson} Social agreement: Coward v Motor Insurers Bureau 2nd presumption is the commercial in nature( this can be legally binding) Edwards v Skyways Rebutting the presumption of Intention * {McGregor v McGregor}, {Merritt v Merritt}, {Wakeling v Ripley}...
Words: 3033 - Pages: 13
...INTRODUCTION TO MARKETING BHO1171 ASSIGNMENT TITLE Written Case Study Report This assessment accounts for the following proportion of marks for this unit LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified. 30 % SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once marking...
Words: 677 - Pages: 3
...In today's world, many people place a huge emphasis upon appearance, self image and fitting in.Some are willing to go to great lengths to gain a better sense of confidence, even though the outcome may come at a great cost. In a short story, “Anointed with oils”, Alden Nowlan introduced Edith as a young shack girl, who tried so hard to extinguish her past to create a new life for herself. Edith was embarrassed of many aspects in her life,living in a boarding house and having a father who went to jail. Self confidence issues made her life much more harder than it already was. Edith believed in order to be successful she needed to beautiful and she didn't see that in herself. In attempts to escape the shame Edith felt about her family, and the shacks in which she grew up in, Edith moved to a boarding house where she tried her best to extinguish the past and create a new life for herself. With the fact that she hadn’t been to high school, Edith found it harder to get a proper job. She ended up settling for working at a potato chip plant in which she reeked of the foul smell of the butter. Edith didn’t want to be recognized as the poor girl from the shacks who has a drunk father and has a cousin who got pregnant at fifteen. Eddie wanted to be successful and had so much potential in her life. Edith wanted to be a star but didn’t have the self confidence to do so,”But stars had to be beautiful. And she was plain. Not ugly. Just plain. Her breasts were too small and her legs...
Words: 451 - Pages: 2
...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...
Words: 1048 - Pages: 5
...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
Words: 959 - Pages: 4
...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
Words: 8820 - Pages: 36
...Mercedes Davis English 091 March 11, 2011 An Open Reader Reading is the foundation of our life. Without reading we would be like lost souls in the world. Everywhere we go and anything we do we have to read; at work, school, driving, etc. People who do not know how to read are limited in life, they cant get a job, and the everyday life would be a struggle. Someone who knows how to read has no restrictions, the sky is the limit for them, they are our lawyers, doctors, and teachers. In Moody’s article “The Joy and Enthusiasm of Reading”, he expressed his love for the unpopular selections, and how he learned how to dissect his readings. Moody also states that nobody will ever be able to tell him how to read, and also believes there is no right or wrong way to read. In Moody’s article “The Joy and Enthusiasm of Ready”, he explains his high school and college reading experiences. He tells us how his, Mr. Buxton, taught him how to analyze Shakespeare’s Macbeth. Mr. Buxton did not give him his own interpretation and made sure Moody noticed how Shakespeare repeated somethings to help Moody come to a conclusion. In eleventh grade Moody’s teacher Mr. Flanders encouraged Moody to develop his own relationship with the Gospels, in his religious studies. Then Moody continued onto college where he read Umberto Eco’s Role of the Reader, where he was introduced to Eco’s “Open Text” philosophy. He also read some of the great European and Latin Americans articles. After his...
Words: 621 - Pages: 3
...Doug and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive compared to...
Words: 3409 - Pages: 14
...Doug and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive compared to...
Words: 2842 - Pages: 12
