...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...
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...Workshop 1 summary Although it refers to the historical background of whale-watching industry, the location and natural resources of Kaikoura, and the factors of success We think that the key points of this case are the benefits and disadvantages of the whale-watching industry which contain the culture values, social values, environment protection and the problems it face after our discussion. Culture values: the success of maori venture has engendered a renaissance in maori culture in kaikoura. Social values: the profits from the whale-watch have been used to take young people off the unemployment register. It also used to promote the development of the school education. Environment protection: the profits from the tourism can be used to strengthen the education of environmental protection. It also promote the development of eco-tourism.all of those measures are benefit for environmental protection. Current issues: the whale-watching industry causing some serious problems such as: jealousy, racism and even sabotage. One of the biggest problems it faces is the establishment and maintenance of an adequate tourism infrastructure. In conclusion, the culture and social values, environment protection and current issues are more important than background, location, history and the factors of success. Part2 A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. A vision statement is about applying to an entire company...
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... Table of Contents Executive summary 3 Case Description 3 Study Questions 4 Solution Assumptions 4 Scenario Analysis 11 Results Discussion 11 Conclusion & Recommendations 12 References 13 Executive summary Emaar Properties PJSC is a United Arab Emirates Based company, it is a Public Joint Stock Company (PJSC) listed on the Dubai Financial Market. Emaar was established in 1997 with an initial paid-up capital of AED 1 billion. It is currently one of the Gulf's largest land and real estate developer. (Wikipedia) With over 60 companies, Emaar's activities include property investment and development, property management services, education, healthcare, retail and hospitality sectors, as well as investing in financial service providers (Wikipedia). Emaar Properties has joint ventures and projects across the region covering Algeria, Egypt, India, Indonesia, Morocco, Saudi Arabia, Syria, Turkey, and Tunisia and now heading towards the Americas. Recently Emaar announced plans to expand the retail sector with investments of over US$4 billion to develop approximately 150 malls in the mega emerging markets of the Middle East, North Africa and the Indian subcontinent. Since Emaar is the biggest developer in the Gulf region, and since Dubai has announced its interest and already started promoting for the eco- tourism, moreover it has also dedicated a 350-million square meter area as an eco-zone(uaeinteract,2006). In these Plans, Emaar...
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...A New Approach to an Enduring Problem Today, a growing world population and the rise of “developing” nations are creating a strain on world resources never before witnessed. Faced with this trend, businesses can no longer afford to continue along the path of “being less bad” through traditional green practices. Cradle to Cradle offers a transformational new approach to solving this problem, one that embraces the power of human innovation rather than attempting to limit it. An analysis of the text reveals several key lessons for decision makers in today’s global businesses. In order to properly analyze them, the strengths of the book will first be discussed, followed by the shortcomings of Cradle to Cradle. After that the discussion will move to three main lessons learned, specifically Cradle to Cradle Strengths Perhaps the greatest attribute of Cradle to Cradle is its pure ambition and its reinvention of traditional definitions regarding environmentally conscious management. The authors’ ability to debunk myths and challenge perceptions regarding green management has the potential to be transformative. In the following paragraphs several of these illuminating perspectives shall be reviewed. In the minds of many managers, recycling is a great way to reduce the use of virgin raw materials and slow the destruction of the environment. However, the authors point out recycling, or downcycling more accurately, often requires more chemicals or natural resources to...
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...Marketing STUDENT NAME 3/8/2012 Executive summary Hidden Valley Cabins and Tours is an award winning solar power user which runs their resort fully by solar power. They have a solar power plant of their own and this plant provides them with their essential electricity. This electricity and power is cheaper to them than the fossil energies. The price of fossil energy is increasing day by day. But expense for solar energy is not increasing. So, this helps their economically also. This solar power plant is very much eco-friendly and helps them to reduce the emission of carbon at a high rate. Hidden Valley Cabins and Tours are creating the example for the people that solar energy are very eco-friendly and they can be used for large facilities also. Contents Executive summary 1 Introduction 3 Purpose of the report 4 Findings 5 Conclusion 10 Recommendations 11 References 12 Introduction Solar power energy is one of the most discussed issues now a day. The whole world is experincing a crisis for the fossil energy. The day is not so far when all the available energy will be ended. So, the quest for an alternative source of energy was going by many people. As a result of this quest the solar power energy technology has been invented and this energy source is becoming more and more popular day by day. But there are only a few examples around the world and even in Australia that any resort or any structure is...
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...Well and Doing Good Are Laced Together Case Summary: The company has had decent revenue history as well as great profits. The company is headquartered in Stratham, New Hampshire, which started out just making shoes and boots and later went into clothes and accessories. Timberland’s social responsibility goes on the “Four Pillars. The pillars consist of energy, products, workplaces, and service. “At Timberland, doing well and doing good are not separate or separable efforts. Every day, everywhere, we compete in the global economy. At the center of our efforts is the premise of service, service to a truth larger than self, a demand more pressing even than this quarter’s earnings. While we are absolutely accountable to our shareholders, we also recognize and accept our responsibility to share our strength-to work, in the context of our for-profit business, for the common good.” (Stakeholders, Ethics, Public Police) Key Marketing Issues • Global marketing– Making sure they keep up with the customers’ needs on a worldwide caliber. . • Retail Competition – Staying ahead of the competition Wolverine World Wide, who manufactures Hush Puppies, Merrell, and other brands of shoes and clothes such as North Face. • Economic Conditions– During the recession, consumers were not purchasing as much, therefore revenues decreased, but revenue on the work boots remained the same. Personal Case Analysis In reading this case, it seems as though Timberland is all about...
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...Table of Contents Course Project - Marketing Plan 1 1.0 Executive Summary 2 2.0 Situation Analysis 2 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 6 2.1.4 Market Growth 7 2.2 SWOT Analysis 8 2.2.1 Strengths 8 2.2.2 Weaknesses 8 2.2.3 Opportunities 9 2.2.4 Threats 9 2.3 Competition 9 2.4 Product Offering 10 2.5 Keys to Success 10 2.6 Critical Issues 10 3.0 Marketing Strategy 10 3.1 Mission 11 3.2 Marketing Objectives 11 3.3 Financial Objectives 11 3.4 Target Markets 11 3.5 Positioning 12 3.6 Strategies 13 3.7 Marketing Program 13 3.8 Marketing Research 14 4.0 Controls 14 4.1 Implementation 15 4.2 Marketing Organization 15 4.3 Contingency Planning 15 5.0 Conclusion 15 Reference Page 17 Appendices 18 1.0 Executive Summary Lele is a newly established cleaning products manufacturer. Lele will start off with carpet cleaning product hoping to gain customers trust and expend on it. In addition to cleaning product at this time carpet cleaner Lele is planning to have website with different forms of education for end users. There will be numerous web clips, trick blogs and news. Although there are many well known cleaning companies and cleaning products manufactures on the market today, Lele has advantage because Lele will produce eco friendly and green products that are just starting to gain customer attention and hope is to make it while it is still fresh. Lele will work on growing its product menu as feedback...
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...Strictly Confidential 2014 Strictly Confidential Gorillas The Mist Eco-Hotel “Gorillas InInThe Mist” Ecotourism Hotel Investment Venture Summary “Gorillas In The Mist” Safari Lodges Kaberu, Kitumba Sub County, Kabale District. Uganda Address: C/O, P.O BOX 710, Voice of Kigezi, Kabale Tel: +256751918103 Phone: +256775705779 E-mail: fdnuganda@gmail.com By: Owen Phillip M FDN Ventures Hub 5/1/2014 1. Introduction to Project “Gorillas in the Mist” Ecotourism Hotel In this fast paced world, more and more travellers are seeking nature-based experiences such as an adventure into the high misty mountains as part of their holidays and “Gorillas in the Mist” will offer exactly that. “Gorillas in The Mist” Ecotourism Hotel will be a seven million dollars ($7m) budgeted high-end hotel, planned on 11(eleven) acres of land, located at the prime view point of Africa‟s second deepest lake “Bunyonyi” and Mt. Muhavura, surrounded by the famous natural misty forest cover that includes Bwindi Impenetrable forest and Mugahinga national park that accommodated more than half of worlds mountain gorilla population. Not just with unrivaled world standards 100 room occupancy capacity accommodation, sustainable Eco lodges, Sports and Recreation, MICE, Business Hub, Cultural and Artesian, beauty Spas, F&B, Social Hubs, primate museum, among many more competitive facilities, but “Gorillas In The Mist” will offer excellent hospitality experience, quality ecotourism packages and Ecotourism research services...
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... Tables of content Executive summary………………………………………………………………………………3 1. Introduction………………………………………………………………………………4 a. Purpose……………………………………………………………………………….,4 b. Background…………………………………………………………………………...4 c. Scope………………………………………………………………………………….4 d. Limitation …………………………………………………………………………….4 e. Methodology………………………………………………………………………….5 f. Plan……………………………………………………………………………………5 2. Repair negative social image……………………………………………………………...5 a. Public criticism in the 1990s………………………………………………………….5 b. Responding to the criticism and repair Nike’s image………………………………...5 3. Organizational culture related to sustainability…………………………………………..6 a. Impact of organizational culture to sustainability…………………………………….6 b. Building organizational culture………………………………………………………6 4. Product innovation……………………………………………………………………….7 5. Conclusion………………………………………………………………………………..8 6. Recommendation…………………………………………………………………………8 References list……………………………………………………………………………10 Executive summary Management sustainability is the responsibility of organizations to ensure their operations give economic, social and environmental value while maintaining the resources required for future generation. Sustainability is a part of business strategy today and it can bring competitive advantages for companies if it is well considered. Nike is the world leading company in shoes and sport equipment...
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...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the customers...
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...Cover Page Business Model Analysis in the fast fashion industry Table of Contents 1. Introduction 3 2. Industry environment of fast fashion 4 2.1 PEST analysis 4 2.2 Five forces analysis 6 2.3 Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis of H&M 10 2.2.1 Vision, mission and objectives 10 2.2.2 Internal analysis 10 2.2.3 Business model canvas 11 2.2.4 Value proposition canvas 12 2.3 Summary of findings 12 4. Comparison of business models between Zara and H&M 12 4.1 Comparison of business models 13 4.2 Comparison of value proposition canvas 14 4.2 Summary of research insights 14 5. Development of a new entrant 15 5.1 Strategic model 15 5.2 Business model canvas 16 6. Reflection on strategic insights 16 7. Conclusion 17 References 18 1. Introduction Fast fashion is a sub sector of the fashion industry that boasts fast response to consumer demand and efficient distribution of materials and products in the global landscape (Hines and Bruce 2007). Hines and Bruce (2007) also imply that fast fashion could quickly identify and capture business opportunities and transform them into products in a timely manner. As fast fashion retailers need to deliver trendy apparels to end customers, low cost production and efficient distribution become...
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...Strengths……………………………………………………………………………………..5 Weaknesses…………………………………………………………………………………5 The External Environment…………………………………………………………………6 Opportunities………………………………………………………………………………..6 Threats ……………………………………………………………………………………….6 Summary of key issues and implications for the eco-Nano…………………….…6 Marketing Objectives……………………………………………………………………..7 Segmentation, targeting and positioning strategies………………………………..8 The marketing mix………………………………………………………………………….9 Marketing budget………………………………………………………………………...10 A marketing Audit the Gap Analysis Recommend evaluation and control…………………………………………………12 Assess the internal marketing environment…………………………………………15 Processes and techniques ……………………………………………………………..16 The Boston Consulting Grid …………………………………………………………….16 McKinsey’s Seven S’s ……………………………………………………………………17 The planning Gap………………………………………………………………………..18 Brand management Role and significance of Branding…………………………………………………….22 Impact of Branding on marketing mix………………………………………………..22 Brand management……………………………………………………………………...23 Recommendation for improvement…………………………………………………..24 core section - task one Case – Tata motors 1 Introduction Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another car, the Nano has already been developed for. This new car will run on a different...
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...INTRODUCTION While tourism is a concept almost everyone around the world is familiar with, ecotourism is a relatively newfangled concept that not too much people have heard of and this is more realistic in the context of our country Bangladesh. Even we, when first assigned with this particular topic as our research project, did not have clear idea what ecotourism exactly was all about. Later, we studied in detail regarding the concept and got to what ecotourism actually is. Two topics that have attracted growing interest in anthropology in the past decade or two are tourism and the environment. Regarding tourism, increasingly people see vacations as a necessary corrective for what they perceive as a more and more stressful working life. Increasingly also, people see the environment as under threat from the profit‐seeking growth that drives corporations. Ecotourism can be broadly defined as an idea of leisure travel that has the object of enjoying features of what is seen as the natural environment in a way that has minimal negative consequences for the environment. Ecotourism is generally taken to include a sociocultural element, the intention of seeing and interacting with people (often identified as “indigenous”) whose customs and appearance seem exotic and attractive and doing so in a way that respects and benefits them. Bangladesh has lots of marvelous tourism spots but most of them are still unexplored by the relevant authority. Having all the minimum requirements, the...
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...EXECUTIVE SUMMARY Mr. Jerry Yu, your relatives in Liuyang invited you to invest in a village-owned fireworks factory. Before you compose your reply, please consider reading the analysis and recommended course of action discussed in this report. The recommended action plan will have a high chance of success because you and the factory employees have shared values and because a great dream should be born - through effort and through fire. I. INTRODUCTION Before making specific strategic recommendations for you or your company, it is necessary to frame such advice by explaining the benefits of an industry structural analysis. An analysis of the overall industry will discuss the characteristics of consumer markets. Then, using Michael Porter’s ‘five forces’ framework, plus consideration for complementors; this analysis will discuss the primary factors in the external environment that can affect a Chinese fireworks business. This report will conclude with a proposed action plan and summary of findings. II. INDUSTRY STRUCTURAL ANALYSIS There are varying countries that may be analyzed here, for example, the fireworks industry in the factory’s domestic market, your own home country, as well as the fireworks industry in significant markets around the globe. In regards to the third sphere of reference, the report looks closest at countries with the following characteristics: having an historically low level of imports of fireworks from China, having a large population, having few...
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...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
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