The reading states that ecological certification cannot help wood company to attract more customers than ohter companies, where don't have it. . This goes against the speaker, who states that the wood companies, where have ecological certification, can attract many customer by advertising their product as ecocertified.
First, the reading states that American customers are watched much advertising that they do not play attention to ecocertification label. This goes against the speaker, who states that not every consumer in American do not treat all advertising in the same way. According to the reading, many mediocre products are labeled by "new" or "improve" so American customer do not trust this kind of advertising. According to the speaker, consumer can distinguish between certificate that claim by own company and independent agency. American customer trust in independent agency and trust the ecological certificate label, which are claimed by them
Second, the reading states that ecocertified wood more expersive that uncertified wood and customer tend to be motivated by price. This goes against the speaker, who states that the pricing influence on consumer when one of product is much higher or lower than the others. According to the reading, the ecocertified wood price is included business examined by agency. Consumers are attracted by cheap price of uncertified wood products. American wood companies prefer to keep low price. According to the speaker, the additional price for ecocertified less than five percentages. Consumers are motivated by preserving and protecting environment product.
Finally, the reading states that this ecocertified advertising only makes sense for global market. This goes against the speaker, who states that ecocertified advertising not only help to sell the product aboard but also in local market. According to the reading, American