Your Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.
YOU DECIDE
Activity or Assignment

Assignment
For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.
Grading Rubric Category | Points | Description | Criteria/Creativity | 75 | Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. | Understanding | 25 | Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. | Execution | 25 | Make sure your report is clear and succinct, using strong organization and proper grammar. Use citations correctly. You must include a cover page and an executive summary as well as answer the specific questions put forward by Joe. | Total | 125 | A quality report will meet or exceed all of the above requirements. The paper should be at least 5 pages (2,500 words minimum) in length and can include graphs and pictures to enhance the