...Drivers of shopping Jewelry online: Price, Offers, Variety, Ease of access, Better service and current trend of buying online From our primary research (in the age group 22-35) we see that people are not comfortable paying through cash for payments above 5000 rupees as they don’t carry cash beyond that value very often. Further, during high value transactions they prefer paying through credit or debit card if they are buying offline in the jewelry store. Respondents also are vary that they will not go for high value spending online in unfamiliar sites. With Caratlane.com clearly being low on brand visibility we suggest it go for a brand marketing drive so that potential customers use their cards to buy high value products. Branding: * Marketing event in association with corporate tech parks to reach Working women * Referral and loyalty programs creating word of mouth to elevate trust * Association with international certification agencies regarding solitaires to increase customer confidence in the product * Online/Offline marketing through advertising in women oriented magazines * Association with regional and national television production houses Our prime consumers are working women who are busy and with high disposable income who moving away from traditional clothing to more chic fashion. We try to position the product as ‘Old is gold but gold is old’ to create a fad for solitaires among women. We need to utilize the jewelry ‘show off’ nature of women...
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...| 2012 | | [How To DO A BUSINESS ONLINE] | This article is aimed at budding entrepreneurs who may wish to get involved with starting an online business. It intention is to note important aspects of any successful online business and to help you understand them so you can implement them into your online business model. | GROUP MEMBERS: TABLE OF CONTENTS Introduction http://tutor2u.net/ebusiness/ebusiness-marketing-promotion-introduction.html The millionaire mindset is often hard to pick up on normal people from normal backgrounds going on to be huge successes. What makes them different from those that don't make the cut or achieve their goals, hopes and dreams for the future? Observe carefully and the answers become clear, what's more, without increasing your skill at a particular task you can gain far better results than the norm, just by changing the way u do them. Let's explore the millionaire mindset of the online marketer specifically over a number of topics, and look at exactly how this affects you and the way you're doing business in a most positive way. Understanding Opportunity Let me start off by saying that this is report is totally unplanned, it's coming straight from inside my head, and for good reason. My aim here is to let you know a little bit about my personal thoughts relating to opportunity, how I know that this is fact, how it presents itself to you, how to spot it, and most importantly, how it relates to online marketing and...
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...1. Give the different types of electronic commerce software a. E-Commerce Marketplaces - Internet, intranet, and extranet websites and portals hosted by individual companies, consortiums of organizations, or third-party intermediaries providing electronic catalog, exchange, and auction markets to unite buyers and sellers to accomplish e-commerce transactions. b. E-Commerce Auction - e-commerce auction is an auction website which allows consumers (and businesses) to buy and sell with each other in an auction process. c. E-Commerce Catalog - E-commerce catalog is a high-speed web-trading site, which offers electronic catalog shopping and ordering for products, which are offered by many suppliers in an industry. d. E-Commerce Exchange - E-commerce exchange is a high-speed platform where buyers and sellers can interact to negotiate prices for products and services. e. E-Commerce Portal E-commerce portals are developed and hosted by third-party market maker companies who serve as infomediaries that bring buyers and sellers together in catalog, exchange, and auction markets. f. E-Commerce Success Factors: Some of the key factors for success in e-commerce include: selection and value, performance and service, look and feel, advertising and incentives, personal attention, community relationships, and security and reliability. g. E-Commerce Technologies: - Electronic commerce can be viewed as depending on six layers...
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...1.- Discuta si la estructura de capital de Blaine es apropiada o no. Esta empresa esta controlada por una familia, tiene una política de dividendos alta, no tiene grandes deudas, su mercado es cíclico, de alta competencia con empresa extranjeras, con una industria de crecimiento relativamente bajo, producían sus propios productos y hoy producen en el extranjero. La pregunta que uno puede plantearse es que se puede hacer con este exceso de liquides, una alternativa es no hacer nada, otra alternativa es distribuir este exceso de liquides entre los inversores y como otra alternativa es invertir en proyectos que no están en al línea de la empresa en su programa de adquisiciones, si se considera que en su programa esta incluido las adquisiciones , este exceso de liquides puede perfectamente servir para realizar adquisiciones si se opera en sentido acíclico es decir compro cuando la economía esta mal y vendo cuando esta bien y lograr con esta transacción buenos dividendo, es hay donde se requiere tener liquidez. Otra alternativa que se puede realizar con este dinero es repartirlo a la familia que controla la empresa y los accionistas, en esta condición no se altera la estructura de propiedad , al realizar la recompra se puede dar que se altere la estructura de propiedad, pudiéndose prorratear la recompra entre todos los accionistas sin causar efectos en la estructura de capital. 2.- ¿Debe Dubinsky recomendar una recompra de acciones a la junta directiva? ¿cuáles son las...
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...Assignment 3 Assignment 3 is worth 10% of your final grade, and should be completed after Lesson 11. It has two parts. • Part A: ten short-answer questions worth a total of 50 marks • Part B: three case analyses worth a total of 50 marks Part A: Short-Answer Questions (50 marks total) Your answer to each question should be one or two paragraphs long. Each question is worth a total of five marks. 1. What types of e-payment systems should B2C merchants support? 2. Describe the major issues in fraudulent orders perpetrated against online merchants. What measures and solutions should be implemented to combat these issues? 3. What are digital certificates? What role do they play in ensuring secure communications? 4. What is PKI? Why is it important in e-commerce? 5. What is intellectual property? Why is the copyright of materials on the Internet an important issue? 6. What factors and trends will help e-commerce succeed in the future? 7. Why is jurisdiction considered a major legal issue and challenge in e-commerce? Support your answer with examples. 8. Identify the major technical challenges companies face when choosing to pursue an m-commerce strategy. 9. What precautions and measures should home users employ to secure their computers from spyware, hackers, and other online threats and risks? 10. What key crucial factors determine the success of electronic payment methods? Part B: Case Analyses (50 marks...
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...1. (TCO 2) What is an example of mobile entertainment that you might utilize via your smart phone? Television viewing through smart phone or Online chatting on social networking sites via smart phone. 2. (TCO 2) Key factors of the services provided through L-commerce include all of the following except OPTIONS NOT GIVEN 3. (TCO 2) Goods that can be transformed to digital format and delivered over the Internet are referred to as DIGITAL PRODUCT OR GOODS 4. (TCO 3) One of the characteristics of Web 2.0 in the travel industry is that it allows access to all the content and services on network, which helps to build up portals from resources that are readily available to be shared between the trading partners, including availability checking, reservation, query services, booking, rental, insurance, weather etc. 5. (TCO 3) All of the following are true about a general-purpose pure-play e-tailer except OPTIONS NOT GIVEN 6. (TCO 3) A company that creates and manages many-to-many markets is called a market maker 7. (TCO 4) The __ secure socket layer___ was invented by Netscape to use standard certificates for authentication and data encryption to ensure privacy or confidentiality. 8. (TCO 4) Access to a network should be based on factors like anti-malware protection level, firewall assessment, both user and host authentication etc. 9. (TCO 4) All of the following are important security functions of proxy servers except OPTIONS NOT GIVEN 10. (TCO 4) All of the...
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...Contents Executive Summary 1 Introduction 2 1. Business Description 3 1.1 Company Overview 3 1.2 Vision 3 1.3 Mission Statement 3 1.4 SMART Objective 4 1.5 Business Philosophy 5 1.6 Production Line 6 2. Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33 4.1.5 Composition and layout 44 5. Financial Plan 53 Projected start-up Costs 53 Break-even Analysis 54 6. Management Plan 54 Organizational Structure 54 Family Diagram 56 Conclusion 57 Reference 58 VNNIC 2012, Report on internet statistics of Vietnam, VNNIC, Vietnam, viewed 20 December 2012, 58 Appendices 59 Executive Summary Kim Tien Candle has entered recently into the Vietnam market. The business’ current transactions are Business to Business (B2B) and Business to...
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...Part A Visit ebay.com and look at the many types of auctions available. What are the top 3 market opportunities you would pursue based on the goods and auction community in evidence at eBay? Discuss in detail. The different types of Auctions available in Ebay are : Normal Auctions. These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple. Reserve Auctions. Reserve auctions are for sellers who don't want their items to sell for less than a certain price - a concept you'll know about if you're familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they'll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item. Fixed Price ('Buy it Now') Auctions. Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for. Recently, eBay added a twist to fixed price auctions: the 'best offer'. This...
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...Legal Implications of Electronic Business Content: 1. Introduction 2. Issues surrounding the laws of E Business in Ireland and EU Countries 3. Legal Background 4. Licensing 5. Websites 6. Selling online and Distance Contracts 7. Recommendations Introduction According to research, Internet-based electronic business (e-business or EB) has been predicted to experience significant growth across Ireland and Europe. (Anderson Consulting 1999; Forrester Research 1999). Legal Implications The central issues of E-Business and the law include the development of E-Business, the role of consumers and regulation of E-Business in regards to consumer protection. E-Business is a new way of conducting business that takes place on the Internet, it has become an important way in which consumers purchase goods across the world as well as due to internet technology progressing rapidly in the last few years. Although E-Business has a big effect on the global trade, governments also have a large effect on the growth of E-Business on the internet by regulating is accordingly. As Governments set regulations for E-Business organisations managers are starting to worry if the regulations will be too tight or may reduce the market in the online trade. Regulation of E-Business is very important for the cyberspace market as it can help or stop the organisations working with E-Business, as well as being able to protect the consumers in the online market. Security...
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...Assignment 2 1. What are some of the reasons a company would separate its online operations into a new company? The reasons why a company would separate its online operations into a new company would be that the predictable e-business volume will be large, a new business model has to be developed if there are constraints from the current one, there is no reliance on the legacy system or current operations, and the online company is given freedom to attract new talent, set their own prices, raise funding and make new alliances. Separating the online operations would reduce internal conflicts; build a new and more efficient system and also have the ability to create new brands more proficiently. To avoid store cannibalism, to settle a new subsidiary and look for new branding opportunities: 4/5 2. Explain why supply chain management should be aligned with corporate strategy. Justify your answer with an example. Supply chain management should be aligned with corporate strategy because supply chain is a process that runs through almost every division and operation in an organization. When supply chain is aligned with corporate strategy it produces optimal operational performance. Organizations have to manage inventory, get supplies on time for products, and arrange to have that final product reach its final destination in a timely manner. Aligning this with corporate strategy is important, as companies need to keep inventory manageable so they can keep cost down...
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...Assignment 1 Assignment 1 is worth 10% of your final grade, and should be completed after Lesson 3. It has two parts. * Part A: seven short-answer questions worth a total of 35 marks * Part B: two case analyses worth a total of 65 marks Part A: Short-Answer Questions (35 marks total) Answer each question in one to two paragraphs. (5 marks each) 1. What are the major similarities and differences between the Google and Yahoo business models? -Value Proposition – Through search engines users get useful responses to their queries with both Yahoo and Google. Google offers hosted web-based Google apps, and Android an open source mobile software platform to create applications for mobile devices. Yahoo has also been attracted to other ventures such as Dialpad to compete with Skype. Google has targeted Ads using Adwords and they extend advertising campaigns to network members through Adsense. Yahoo offers location specific home pages to access news relevant to your area. -Revenue Model – Google earns larger revenues through advertisers buying ad space on google websites, sale of enterprise products and advertising through network members. Yahoo also sells ad space but competing with google for revenue from enterprise products has created a large gap between Yahoo and Google. Market Opportunity – Google has a large market opportunity served through Internet users, advertisers, google network members, mobile device owners, and its continued efforts at entering...
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...Your Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure. YOU DECIDE Activity or Assignment Assignment For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world. Grading Rubric Category | Points | Description | Criteria/Creativity | 75 | Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. | Understanding | 25 | Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. | Execution | 25 | Make sure your report is clear and succinct...
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...Common Management Platform EMC® Common Object Manager (ECOM) Toolkit 2.7.1.0.0 ECOM Deployment and Configuration Guide 300-014-010 REV A01 EMC Corporation Corporate Headquarters: Hopkinton, MA 01748-9103 1-508-435-1000 www.EMC.com Copyright © 2012 EMC Corporation. All rights reserved. Published March, 2012 EMC believes the information in this publication is accurate as of its publication date. The information is subject to change without notice. THE INFORMATION IN THIS PUBLICATION IS PROVIDED “AS IS.” EMC CORPORATION MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WITH RESPECT TO THE INFORMATION IN THIS PUBLICATION, AND SPECIFICALLY DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Use, copying, and distribution of any EMC software described in this publication requires an applicable software license. For the most up-to-date listing of EMC product names, see EMC Corporation Trademarks on EMC.com. All other trademarks used herein are the property of their respective owners. 2 ECOM Deployment and Configuration Guide Contents Preface.............................................................................................................................. 7 Chapter 1 Overview of CIM and SMI-S Modeling with CIM and SMI-S....................................................... Structural model overview....................................................... Profiles.......................................................
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...help@mindblows.us ECOM 210 ALL WEEKS ASSIGNMENTS ECOM 210 Week 3 You Decide Assignment ECOM 210 Week 4 Mini Research Paper ECOM 210 Week 5 You Decide Assignment ECOM 210 Week 6 You Decide Assignment All weeks assignments ecom210 To purchase this tutorial visit here: http://mindsblow.us/question_des/Allweeksassignmentsecom210/1893 contact us at: help@mindblows.us ECOM 210 ALL WEEKS ASSIGNMENTS ECOM 210 Week 3 You Decide Assignment ECOM 210 Week 4 Mini Research Paper ECOM 210 Week 5 You Decide Assignment ECOM 210 Week 6 You Decide Assignment All weeks assignments ecom210 To purchase this tutorial visit here: http://mindsblow.us/question_des/Allweeksassignmentsecom210/1893 contact us at: help@mindblows.us ECOM 210 ALL WEEKS ASSIGNMENTS ECOM 210 Week 3 You Decide Assignment ECOM 210 Week 4 Mini Research Paper ECOM 210 Week 5 You Decide Assignment ECOM 210 Week 6 You Decide Assignment All weeks assignments ecom210 To purchase this tutorial visit here: http://mindsblow.us/question_des/Allweeksassignmentsecom210/1893 contact us at: help@mindblows.us ECOM 210 ALL WEEKS ASSIGNMENTS ECOM 210 Week 3 You Decide Assignment ECOM 210 Week 4 Mini Research Paper ECOM 210 Week 5 You Decide Assignment ECOM 210 Week 6 You Decide Assignment All weeks assignments ecom210 To purchase this tutorial visit here: http://mindsblow.us/question_des/Allweeksassignmentsecom210/1893 contact us at: help@mindblows.us ECOM 210 ALL WEEKS ASSIGNMENTS ECOM 210 Week 3 You...
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...Exam 1 Study Guide NOTE: This document contains many concepts/ideas that you need to be familiar with to do well on the exam. However, there is no guarantee that everything on the exam is listed here. First piece of advice: Read Chapters 1, 3, & 4 in the Black Book. Remember things that I specifically pointed out in Lecture. Information: In general, this exam will not be asking you for definitions. Instead, it will ask you questions that need comprehension to answer. Here are some examples of the type of questions you can expect: * With respect to types of information systems used in organizations, an inventory management and planning system is an example of a(n) _______system? * Which of the following is a governmental challenge of operating in the digital world? * The protocol used by the Internet is called the ________. * A _______ is a software application that can be used to locate and display Web pages, including text, graphics, and multimedia content. * Which of the following is an example of disintermediation? * Which of the following is a mechanism for consumer-to-consumer transactions? Topics:1 Chapter 1 * Globalization * Economic Changes: in crease in * Outsourcing * Cloud Computing * Business Changes from IS * Five Aspects of IT * Data, Information, Knowledge * IS Personnel Competencies * System Types/Purposes P28 * Ethics/Issues * Issues: a) Information Privacy b) Intellectual...
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