...Consumer Behaviour Mini Case E-Commerce and Consumer Behaviour Submitted By: Aziz Ud Din Ahmed Jafri Stu ID: 1002010261 E-Commerce and Consumer Behaviour Introduction Electronic commerce involves buying and selling of products or services using electronic systems such as the Internet and other computer networks. It is also known by the names of e-commerce or e-business. The volume of buying and selling done by virtue of electronic means has increased tremendously with increasing Internet usage. Modern e-commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. The purpose of this case is to relate E-commerce with consumer behaviour and see how the elements of consumer behaviour link up with e-commerce how companies are using consumer behaviour to expand their online market. Also the paper discusses how e-commerce company’s strategies are related and dependent on consumer behaviour. Types of E-Commerce E-commerce can be divided in to three major categories: 1. B2B 2. B2C 3. C2C B2B e-commerce is business carried out over the internet between two businesses. For example businesses may sell to other businesses by means of their website. B2C e-commerce is selling of products and services over the internet to consumers. The difference between B2B and B2C is that B2B customers are other companies whereas B2C customers are individuals...
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...is conducted via electronic medium. M-commerce is a subset of E-commerce. Consumers can choose different devices to shop online. The devices are personal computers, laptops, mobile phones, tablets etc. There is a huge increase in number of mobile phones in India and this is expected to be leveraged by the E-commerce industry. There are more than 286 million debit cards in India and additional security (via security codes) enhances the scope of Ecommerce (Deshmukh, Sujata, & Deshmukh, Prashant, & Thampi, G. T 2013). Initial consumers prefer to shop those goods which don’t have touch and feel factor, but this trend is gradually changing. Customer satisfaction depends on information quality and service quality (Joshi, Priyanka 2015). There are some challenges in m-commerce. Small screens and sparse internet connectivity are some of them .One set of researcher looks at how M Commerce should be adopted. There are articles like "Effective optimization of Web Sites for Mobile access" which talks about technical problems that occurred while introducing E Commerce website over mobile phone screen. (Marci Troutman, Steve Timpson, 2008). Further researchers talked about who are the first adopters of E Commerce mobile applications and their patterns. When M Commerce was introduced the initial users were mostly web users. (Liren Einav, Igor Popov and Neel Sundaresan 2012). E-commerce consumer behaviour has been studied in the past. Regression analysis has demonstrated that the...
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...The History of E-commerce - HowStuffWorks money.howstuffworks.com/history-e-commerce.htm * * he History of E-commerce by Dave Roos The purchasing process of the man has changed , he used to visit the store and slelct the product that he wanted to buy. He was helped by the salws assistant or a news paper advertisement , but the thing has chmged a lot. Mosern cuistomer has tha ability to purches his ware without stepping out of hisss house. E –commerce meands thwe process of selling and buy of goods and services over internet, According to certain statictics mopre than 66% of the adul populatuin have –purchsed at least ond product by employing this technology. The data of the 2008 has shown that there was 17% of online sales whichwas responsible fro $204 billion and the popular products were clothing , cars and personal compiters. This isnjust the start of the phenomena and e commerce is growing. It is the perfect time to get an idea of the history of this concept How E-commerce Started It has a short history but it is a very interesting one. In order to facilitate the e commerce tthre s hould be good interrelated connection between the customer and the merchant. The development of the computer and the networks have offered a great help top the business The first transactions were helped by computers in 1960/ They have used asystem calles electronic Data Exchange to conduct the business. The computers of a particular comoanynwasa ble to share business...
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...Somineni for motivating us constantly during these two mots of internship. I would like to thank Mr. Panchseheel and Mr. Rafique for taking pains in helping me grasp the existing work processes and at the same time making the environment cheerful to learn in. I would also like to particularly mention Mr. Aneef and Ms. Anjali for being kind enough to always offer a helping hand and a cheerful smile. Last, but far from least, I would like to profusely thank Ms. Priya S, for offering his constant guidance and motivation which helped me complete this internship programme with a gain in knowledge and experience and in a timely manner. Contents E‐ Commerce Industry in India Trends in B2B eCommerce Concerned Challenges Company Profile Buyer and Seller Deal Objective Of The Study Scope Of The Study Mydeals247 Mobile Application Introduction Approach To The Problem Introduction 1 Approach to the problem RQ/Hypothesis/conceptual framework Research Design Nature/design of...
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...1. Title Title: E-commerce: An Investigation of the Factors influencing Online Consumer Behaviour and Intentions in the Apparel E-commerce Shopping Rational of Title The internet gave the world means of exchanging information and communicating through a series of interconnected computers. This contributes to society access to a fast and versatile communications capabilities across the globe (Belch & Belch, 2004). The trend of E-commerce has been increasing rapidly in the recent years with it as the third most popular activity on the internet after email using and web browsing according to the University of California, Los Angeles (UCLA) “Communication Policy (2001)”. Thus making E-commerce a significant marketing channel in business transaction. Researching online consumer behavior has been one of the most vital research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak 1996; Koufaris 2002; Gefen et al. 2003; Pavlou 2003, 2006; Cheung et al. 2005; Zhou et al. 2007). According to Levy & Ellis, “Building a solid theoretical foundation based on quality resources enables researchers to better explain as well as understand problems and solutions that address actual issues with which practitioners are struggling” (Levy & Ellis, 2006, p. 184). This study sought to understand...
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...Coimbatore * To observe the future of the industry and recommend improvement ideas Need for selecting the ecommerce Industry India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With this increased interest comes a surge in demand for facts, trends and indicators. Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial business marketing aspect. Logo of e commerce The eCommerce industry continues to grow at a rapid pace translating the rules of traditional retailing and enabling merchants...
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...Omni Channel Report for French Connection * * * * * * Contents page 2. introduction and situation analysis 3. the 3 c’s 5. the 4 p’s 6. push and pull strategy and e-marketing channels, vehicles and platforms 7. the 4 S’s of the web marketing mix 8. objectives and strategies and ecommerce model 9. market research 12. developed ideas and conclusion 13. references and appendices * Introduction Through element one of this report, there will be research, exploration and evaluation into French Connections current multi-channel strategy. It will show the commercial benefits of an onmichannel marketing plan and how it can make French Connection a more commercialized business with greater commercial benefits. It will also look into French Connections multi-channel objectives and strategies and identify the means, mode and opportunities to develop an Omni-channel strategy. French Connections Situation Analysis * The 3 C’s Customer Profile Charlotte McCormack is 25 and studied teaching at Bath Spa University. She works at a primary school in Cardiff. She lives with her long term boyfriend, Daniel, who works as a sports psychologist. She prefers to go into store rather than shopping online. She likes casual clean style pieces that are easy to wear but extremely stylish. She always makes time to work out. She has a healthy eating, organic lifestyle and likes to make juices for...
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...The Evolution and Development of E-Commerce Market and E-Cash Azamat Nogoev1 Faculty of Business Management and Globalization LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia Azamat_nogoev@yahoo.co.uk Rashad Yazdanifard2 Faculty of Management,Multimedia University Cyberjaya, Malaysia rashadyazdanifard@yahoo.com Shahriar Mohseni3 Faculty of Management,Multimedia University Cyberjaya, Malaysia shahriar_mohseni@yahoo.com Behrang Samadi4 Faculty of Management,Multimedia University Cyberjaya, Malaysia behrang_samadi@yahoo.com Meera Menon5 Faculty of Design Inovation, LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia meera@limkokwing.edu.my ABSTRACT Given the impact of the Internet on all aspects of economic life, it can be regarded as a source of emergence of new electronic economy with an extremely rapid growth, creating new opportunities for Industrial and business activity, increase employment opportunities.Robust economic activity on the Internet or by using its capabilities led to the emergence of a new concept- electronic commerce. KEY WORDS Internet, electronic commerce, electronic payment systems. 1. INTRODUCTION Advances in communication technologies within the last decade of the twentieth century paved the way for innovations, promoting rapid globalization. The convergence of telecommunications and computer technology has given birth to a new business organizational system called the internet, presenting a revelation...
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...ADVANTAGES OF E-COMMERCE: Firstly, Under ecommerce information flows more quickly and in more directions than in the traditional business giving businesses opportunities to access more market at low cost and with minimal capital investment and few staff. In this way the information flow improves competitiveness and customer service, reduces transaction costs and overheads while avoiding traditional limitation of restricted access to information. A large proportion of information between organizations or individuals may be easily handled electronically including quoting or submitting of tenders, ordering, etc. Secondly, E-commerce saves time and money (43) and the risk of lost or damaged documents is reduced when documents are transmitted electronically in a form of data message or attachments. The innovation and the use of EDI facilitate the placing and dispatching of orders between commercial undertakings (44). Thirdly, e-commerce offers great opportunities to both business and consumers at a cheap rate (45). Business person cannot necessarily meet with their consumers when transacting business electronically thus saving both time and transport costs. It offers businesses access to a wider, potentially global physical outlet. It enables customers of both goods and services to choose from a wide range of suppliers electronically than is possible using traditional means. From Malaysian case study According to Auger et al. (1997) Internet has eliminated the geographical...
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...Online Buying Behaviour EXECUTIVE SUMMARY The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named...
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...COURSEWORK BOOKLET TRIMESTER 2, ACADEMIC YEAR 2012/2013 MARKETING AND INFORMATION TECHNOLOGY BMK 2854 INSTRUCTIONS TO THE STUDENTS 1. Please read this Coursework Booklet thoroughly. 2. The Instructions are stated in detail in this booklet and must be observed. Late assignments will be penalized. The ‘water-marked’ date on the envelope of the assignment sent in by students will be taken as the date of posting. 3. The course-schedule is included in this booklet. You are to follow the course outline stated in this Coursework Booklet. BMK 2854 INDUSTRIAL MARKETING 1. About the instructor Mr. Mohd Fauzi Shaffie is currently a lecturer in the Management Unit of Multimedia University. He has more than 30 years of work experience particularly in business consulting, training and education franchising. He was, until recently the Managing Director of his own two companies, one deal with business consultancy and the other in education franchising. His focus and passion has been in marketing strategy, corporate/ organizational strategy and franchising, and has consulted for a number of public and private organizations. He has also served on the boards of a number of companies. |Room Number |FOM 3rd Floor, | | |Room No: BR3016 | |Contact Number...
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...Marketing Industry ASSK Group Assignment Khoo Kelvin– 1204458 Le Nicky – 0912901 Mani Steven - 1212758 Peng Chia-Yen – 1202578 Sinato Alexandre – 1214422 Table of Contents 1.0 Introduction 3 2.0 Online Marketing 4 2.1 Online/Internet Marketing 4 2.2 What Sort of Person Would Choose Marketing as a Career? 4 2.3 Skills as an Online Marketer 4 2.4 Sectors of Online Marketing 4 2.5 Specialists within Internet Marketing 4 2.6 Lifestyle Description of Working as an Online Marketer 5 3.0 Ecommerce Marketing 6 3.1 Introduction 6 3.2 Personality 6 3.3 Skills.…………………………………………………………………………………………………………………………………………………………………6 3.4 Specialist 6 3.5 Ratings of the career 6 4.0 Hospitality Marketing 7 4.1 Introduction: 7 4.2 Personality 7 4.3 Skills: 7 4.4 3 industry sectors that a marketing professional work in: 7 4.5 Customer services: 8 4.6 Benefits and un-benefits of working as a marketer: 8 5.0 Real Estate Marketing 9 5.1 Introduction 9 5.2 Skills…………………………………………………………………………… 9 5.3 Successful marketing tools 9 6.0 Sports Marketing 10 6.1 A sports marketer works for 10 6.2 A rich area (brands values) 10 6.3 Major tasks 10 6.4 Specific challenges 10 7.0 Conclusion and recommendations 11 7.1 Conclusion 11 8.0 References 12 1.0 Introduction 1.0 Introduction This report...
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...PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a very high speed. There is a huge purchasing power of a youth population aged 18-40 in the urban area. The people have taken a long time to understand and accept...
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...Identify and critically evaluate four variables that account for the emergence of international business. International Business, which is the other way to seek an opportunity of brand new markets and a better driver of changing the recent environment (Ramirez-Aleson & Espitia-Escuer, 2001). It is thought as a business or industry that attracts and provides in international economic activities (Peng, 2011). From the views of domestic and international industries, the former competes and collaborates with the foreign entrants, the latter enters an aboard market to get the market share for growing itself up. Peng (2011) argues that International Business includes both international activities and domestic activities. The traditional boundaries of international and domestic business are deliberated blurring, because most of the previously national markets are globalized now. Mention to the current situation about International Business, it is essential to understand what and how International Business is emerged. The variables of why International Business happened have been defined by scholars, first of all, Dunning (2001) believes competitive advantages are quite important to help corporations extend their business. Second, Johnson & Tuner (2003) indicates five drivers of International Business, that are Economy, International governance and regulation, Finance and capital, Communication technology, Social and cultural convergence, etc. Additionally, Huang (2005) and...
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...an efficient and effective for consumers and In this generation most of the people using online shopping because they can find new products with reasonable cost and they don’t need any sale person to show the products, easily customers can select their liked products in to their carts, by doing online they save money and time such as paying cash on delivery and they can trail products such as cloths, shoe, pendent sets. Customers can find different products in one place that is online shopping. The main difference between my online shopping and others is software and product such as other online shopping merchandise use software from third party but I have own software to advertise and sell the products and we encourage new products in our online shopping, free delivery charges and weekend prices. It is a low cost business for me because I don’t want to buy any software from any one, reason my team developed a new software ‘nest a shop’. E-commerce is nothing but nutshell. Research question India is a viable option to start online shopping business Objectives To influence customer wants and needs through E-commerce How consumers responds to the products To fill the gaps between customer and E-commerce, doing homepage as a presentation and easy payment method Overview my business overview is to make the consumers to buy products through online shopping, because they can find easy methods to buy online shopping in our website, consumers can see lot of difference in...
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