Overview of Electronic Commerce

1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions. 4. Discuss e-commerce 2.0.
5. Understand the elements of the digital world. Copyright © 2010 Pearson Education, Inc.
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6. Describe the drivers of EC as they relate to business pressures and organizational responses. 7. Describe some EC business models.
8. Describe the benefits and limitations of
EC to organizations, consumers, and society. Copyright © 2010 Pearson Education, Inc.
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• electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer • e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization Copyright © 2010 Pearson Education, Inc.
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Publishing as Prentice Hall

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• OTHER EC CONCEPTS
– Pure Versus Partial EC
– EC Organizations
• brick-and-mortar (old economy) organizations
Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents
• virtual (pure-play) organizations
Organizations that conduct their business activities solely online
• click-and-mortar (click-and-brick) organizations
Organizations that conduct some e-commerce activities, usually as an additional marketing channel
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• intranet
An internal corporate or government network that uses Internet