Introduction

The concept of marketing has long been prevalent existed in a number of ways. Marketing has always seemed to have a direct relation with the everyday trading that takes place. It is through marketing that a large number of buyers and sellers meet at a place and exchange their products or service for money or the product in return. Marketing today is more than simple trade of goods and services. The term itself has changed drastically over time and has taken a new form.
[1]Very simply defined marketing is a medium of meeting the modern communication technology and the old-age marketing that have been practiced by the marketers since a long time. The use of marketing principles and techniques via electronic media and more specifically the Internet is referred to as Internet. It is often interchangeable with online marketing and can often be considered synonymous.
[2]The use of internet could be made in different ways. In today’s world it has become the most widely used to technique of marketing a brand. To make the process interactive it uses both direct response marketing and indirect marketing elements and an assortment of technologies to facilitate businesses and customers link up with each other.
The main objective of the internet marketing is to attract new businesses, retain current businesses and develop its brand identity by conducting activities through the worldwide web. It stimulates the practice of inculcating all the features of internet advertising in order to make the medium attractive and interactive.

Internet Marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Methods of Internet Marketing include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, e-mail advertising, interactive advertising and affiliate marketing.

Background

[3]The revolutionary concept of internet marketing first began in the early 1990s as an effortless, text-based website that offered endless product information. Gradually online marketing transformed its role from selling information on products to selling advertising space, software programs, business models and many other products and services.

Companies like Google, Yahoo and MSN have escalated the playing field of internet advertising. This type of marketing serves as the backbone of the revolutionary era, allowing anyone with an idea, product or service to approach the widest audience possible.

The next advancement would be to entertain those consumers specifically searching for your product or service, and entice them with catchy tag lines and promotions. Once the consumer has entered your e-store, the design and the layout of your website will determine the online to offline or e-commerce conversion rates. These are what business owners covet, the lowest cost per lead.

[4]Infomercials, are another way of advertising online. These offer in-depth details of the product or services being offered by the company. Infomercials have been found to be particularly useful on the internet due to its tracking capabilities tied with the ability to instantly reach the prospect, whether it is B2B or B2C.

Literature Review

(Gist of 11 articles)

[5]The brand value of rich media and video ads
Sally G. Cole, Leah Splading and Amy Fayer: This article is basically for advertisers, and the agencies, which prefer to use the most effective ad formats for online consumers. In this article the author explains how advertisers make decisions today and share techniques on how to describe branding objectives for online campaigns.
Collectively, the article explains how to match online ad format to branding goal in order to extract the most brand value from an online display advertising campaign.
The article highlights many effective techniques of online marketing, among them few are as follows: • First impressions count. Try delivering a rich media with video ad as the first ad exposure to your addressable online audience. • Don’t require users to interact with the online ad in order to get to the main campaign message. Put the message up front. • Keep online ad Format Cheat Sheet handy to make good ad format decisions!

[6]Internet marketing
In this paper the author points out the added advantages of internet marketing. Internet marketing can also be referred to as online marketing, e-marketing etc. The advertisers today have started focusing on the most updated methods of advertising over the internet which makes them capable of tapping its potential target audience globally. E-marketing is generally considered to have a broader scope since it includes the usage of web, emails, wireless media and electronic customer relationship management systems.

The author states that one of the most beneficial advantages of internet marketing is its ability to measure statistics easily and inexpensively. The advertisers normally measure through pay per click (PPP), pay per impression, pay per play or depending on the web traffic monthly rent is paid. Secondly, internet advertising is the most inexpensive medium of reaching an assorted array of target audience which makes it easier for the marketers and advertisers to understand the needs and wants of its target audience. Therefore, internet marketing is becoming one of the chic methods of reaching promising customers.

[7]Internet audience demographics
Lynn Bolger and Marie Pauline E. Morn: In this paper the author enlightens us on the ways the internet technology could be used for the purpose of marketing. Internet is a medium that enables the marketers to not only tap the hard-to-find internet users but also specific target groups. Historically web audiences have been analyzed by investors and advertisers in terms of monthly delivery. Big sites talk about their respective monthly unique visitors, page views and those numbers are often the reason big sires are included on almost every buy. Other important web measures used in the study are “audience reach and composition”.

As internet usage among the general population increases an online content and product offerings continue to mature the web is being recognized “legitimate method for reaching a mass audience”.

[8]Influencing the influencer
Heath Row: In this article there is a body of research establishing that certain people have more influence than others on how their family, friends and associates makes purchase decisions.

The author expanded the Touchpoints IV survey to identify segments of influencers to examine how this key audience segment reaches purchase decision. The Touchpoint IV survey was fielded in July 2006 and was managed by ROI research. The survey asked respondents about their purchases in the previous 12 months within the 15 categories which included banking, telecommunication automotive hotels loans etc. the survey then routed respondents into a set of questions specific to one of the product category in which they indicated that they have made a purchase. Finally the survey prompted the participants to consider all of the Touch points in relation to each other in order to gauge which one had the biggest impact on their purchase decision.

The key findings of the research sighted “We observed that the likely hood of people sighting web advertising as an influence in their shopping grew significantly.”

In this article the author also says that marketers find internet advertising a better source of marketing because they are not only advertising to their prospective customers, they are also advertising through their prospects to the friends , colleagues, and family members of their most influential buyers. He also says that influencers are “Ads savvy”

[9]The Rise of Email Marketing in Pakistan
Zeeshan Shafquat: In Pakistan, companies are now making use of email marketing. They are able to see its importance and are doing well. However, they do not consider adding the options to “unsubscribe” which is equally important or the mail will be termed a SPAM.
Sending such emails without the consent of the receiver and without the options to “unsubscribe” is illegal and an offence.
In Pakistan, both of the above elements are missing as far as email marketing is concerned and this can lead to charges under the Cyber Crimes Act of Pakistan.
Pricing of email shoots is cheap in Pakistan. Starting from PKR 2000 to PKR 5000 per one email which is delivered to around 300,000 to 500,000 potential users in one go.

[10]Decade in Online advertising
Rick E Burner: The author in this article discusses the increasing demand of the marketers on the accountability of online advertisement. He supports his article by emphasizing the ability of internet to measure the performance in many different ways. He further adds that in the last few years the sellers have made great advances in demonstrating online media’s value also as a brand vehicle with significance audience reach.

His idea towards online advertisement is almost certain to be more entertaining, more informative, timelier, more relevant and more authentic and more in tune with customers. The author has quote facts and figures from IAB/PWC “Internet Advertising Revenue Report”, Nielsen//Net ratings Net views and from the article “the New Pitch; do adds still work?” by Ken Auleeta published in The New Yorker Magazine.

[11]Direct internet marketing trends for 2006
Jim Dickie: The author in this article states that the internet marketing is slowly gaining its momentum in the corporate world: Majority of the firms stated that online marketing would be playing a vital role in their target marketing activities. Almost 53% of the firms surveyed termed investments in Web sites and micro sites as "very important" or "mission critical". The author also highlighted that more than 70% of the firms surveyed plan on investing in email marketing.

[12]Internet Marketing; Taking the World by Storm
This paper informs us on the most widely used and effective internet marketing tools deployed by the organizations today. Organizations are exploring the impact of internet marketing o the minds of its target audience. So the practice of traditional marketing is gradually evolving into electronic marketing which not only reaches a wide target audience but also tracks the effectiveness of the ads placed on different channels.

The most widely used tools for electronic marketing are online newsletters, search engine marketing, placing electronic banners on different websites etc. The author also points out that the internet marketing can also be done through web design. Consumers are normally attracted towards good ad designs; designs that are pleasant to theirs eyes and preferences. So it is important for the organizations to be certain of every aspect of internet advertising while opting to go for this medium.

[13]Strategy and the Internet
Michael E. Porte: The Internet marketing is an extremely important new technology, and it is no surprise that it has received so much attention from entrepreneurs, executives, investors, and business observers.

The methodology used in this article by the author signifies the internet marketing as strategic complement. Although the Internet marketing makes it difficult to sustain operational effectiveness, it makes it easier to maintain strategic positioning. How?

It lets you create a customized, common information technology platform for all your company’s activities—resulting in unique, integrated systems that reinforce the strategic fit among your firm’s many functions. Even better, competitors can’t easily imitate these systems.

However the author also states that Companies that have deployed Internet technology have been confused by distorted market signals, often of their own creation which leads to a lot of troubles.

[14]How Users Perceive and Process Online Ads
The interactive advertising model
Esther Thorson: In this article the author states that the overall assumption of our model is that information processing in an interactive environment is dependent on both function and structure. After all, the reason researchers attempt to classify Internet ads is to determine what effect differing features will have on consumer's memory, attitude and behavior.

The author further adds that Perhaps one of the most basic ways to think about how individuals process advertisements in an interactive environment is to distinguish between aspects of the Internet that are consumer-controlled and those that are advertiser-controlled. Traditionally speaking, advertisers have controlled which ads consumers see, when and how. Of course, consumers always have the option of not paying attention to, becoming involved with or ignoring the ad In the case of the Internet, however, the control has switched from advertiser to consumer.

[15]Benefits of Online Marketing
John Rickin: The author in this article unleashes the key secret to success which is to to offer value-added marketing. The author suggests that the core decision for each organization depends solely on its products, services, and areas of expertise. Every website offers the unique information which draws the attention of it target audience and entices them and theirs friends to visit the website at least once. And this is exactly the kind of chance most marketers wait for. One the potential customer visits your website the chances are that your product is 50% sold.

However in order to make sure that the customers do make a purchase while they are on your website, the company must make sure that the customers feel secure while making the purchase. The revenues for online shopping are though meager but the industry overall is optimistic about its rising trend among the users.

PROBLEM STATEMENT

This extensive research is based on the following problem statement:
We need to evaluate the Scope of Internet Marketing by analyzing the impact, responsiveness and behavior of the consumers.

RESEARCH OBJECTIVES

To meet the problem statement we’ll work out on below mentioned objectives:

• The integration of Internet Marketing-specific objectives, strategies and activities into the traditional annual marketing planning process

• Organizing and resourcing for Internet Marketing

• Establishing the e-communications mix

• To use online channels effectively to create and deepen relationships with customers

• Creating and exploiting customer knowledge

RESEARCH METHODOLOGY

• Identification of the problem • Development of hypothesis • Identify target population • Perform sampling • Design data collection instruments • Collect data • Processing and analysis of data • Testing the hypothesis • Drawing conclusions • Presentations

Highlights of Internet Marketing

[16]The best way to judge the benefits of Internet Marketing is to use the Descriptive research method, which entails information gathering from many sources, be it the internet or the books available also the researcher’s insight has been used to create a more genuine view of the topic in discussion.
Internet Marketing is the talk of the own. Businesses, whether old or new, understand the importance of Internet Marketing. For the past few years, Internet Marketing has made its place in terms of providing flourishing online presence. • Low cost promotional strategy: Internet Marketing, unlike other business, requires the most minimal capital requirement. It does not need much investment neither does it need any physical capital since the trading is conducted purely online. • The easiest way to reach a global market: Internet Marketing does not bound your business to a particular geographical boundary. Since internet could be accessed by anyone at anytime and at any place there is a huge possibility that the advertiser’s message will be received by it intended target audience. • Reaches target market easily: [17]Internet Marketing can cover a target market with a single click of the mouse. Similarly, the targeted consumers can access your online business as quickly as one click. Therefore, Internet Marketing makes online business move quicker and faster. • Easily Measurable: To gain a better understanding of your customers and being in the position to understand their needs and requirements it would be the best for the advertiser to measure how many people are visiting your website, how they found you and what they looked at. It allows you to get hold of full tracking figures and permits a detailed examination of the Return on Investment (ROI) of any campaign.

• Immediate: [18]Time is one of the crucial elements in business and an Internet Marketing campaign has the advantage of facilitating the set up much quicker and accurately. Similarly, the response mechanisms are equally quick so you can start to see the results immediately. • 24-Hour Marketing:

[19] Customers can find out about your products over the internet even if after your office hours.

• Shorter Lead Times:

Having a website or an e-mail template can help the advertisers react to events much more quickly - giving your marketing an up to date look and feel. There is no need to be worry about printing or posting your products success through conventional mediums because the internet marketing is enough to spread the word.

• More Interesting Campaigns:

[20]Internet marketing lets you enables the creation of interactive campaigns by using music, graphics and videos. It provides you with the option of sending customers a game or a quiz- whatever may be of interest to them. The film industry has been fully able to realize the benefits of internet marketing by letting people download trailers for forthcoming movies.

• Personalization:

Internet marketing made its place in the market mainly because of the personalization factor it offered the marketers. To greet customers with targeted offers and greeting all that had to b done was to link the customer database with the website. Repetitive buying from the same company helps to refine the customer profile and create more consumer specific marketing strategies. Currently Amazon is practicing this technique by suggesting products based on your and other people's preferences.

• One-to-One Marketing:

[21]Majority of the target audience today has become internet savvy which means that the marketers no longer have to wait for its target audience to go back home from work and switch on the TV or open their mail. People now tend to have a more personal and a different relationship with most new technologies. For example, many people carry mobile phones and PDAs everywhere they go, and a surprising number feel lost without their e-mail ids. A combination of the personalized aspect of Internet Marketing, and your desired marketing strategy can help you create very powerful and targeted campaigns.

• Payment for Performance and Impressions Advertisers on the Internet are pushing for more quantifiable results

There are different ways of quantifying results such as: Cost-per-click, cost-per-lead, and cost-per sale, and advertisers are pushing Web publishers to use more performance based pricing. Many of web publishers complain that they don’t and cannot control the creative content. For the same reason, Web publishers demand to be paid CPM (cost per thousand impression basis). The publishers commonly argue that even if the ads are not clicked upon by the consumers branding is occurring and the site should be rewarded since the brand presence is there.

[22]Utilizing secondary source information survey conducted by the European Interactive Advertising Association illustrated following figures:

• 64% browse for holidays online and 28% buy online. • 58% browse for travel tickets and 37% buy online. • 55% browse for music online and 26% buy online. • 47% browse for books online and 31% buy online. • 36% browse for electrical goods online and 20% buy online. • 25% browse for clothes online and 16% buy online. • 24% browse for financial products online and 10% buy online.
Advertising versus Editorial Content

|Medium |% Advertising |% Content |
|Billboards |100% |0% |
|Newspapers |62% |38% |
|Magazines |52% |48% |
|Radio |25% |75% |
|Television |25% |25% |
|Internet |9% |91% |

Source: eStats

DATA COLLECTION PROCESS

PRIMARY APPROACH

o Questionnaire survey with Marketing executives and students.

SECONDARY APPROACH

o Internet Marketing Web sites o Internet Marketing and E-commerce publications and magazines o Reports and publications of European Interactive Advertising Association

SAMPLING

SAMPLE SIZE

The sample size for our research is 75. These 75 units are taken up randomly from people belonging to different professions and localities. We tried our level best to maintain the accuracy and preciseness of the data that we collected.

We communicated with different people, therefore we can say that sample of our research project actually represents the whole target population.

SAMPLING METHODOLOGY

The sampling methodology that we decided to use for our research project is non-probability sampling. And from all the non-probability methods, we found Convenience Sampling to be very useful for our research topic. Basically by making use of this methodology we can actually include the people that we think are suitable and very reliable to become a part of our target population. By including reliable people in our target population we actually maintained the quality of the data that was being collected for the research methodology. In fact this becomes the best method when we decide to collect data through questionnaires.

We chose this methodology because we had to use our own judgment for finding the people for our research, to get the desired information.

TARGET POPULATION

Our target population comprised of age group of 18 years and onwards. We decided to take input from both consumers & marketing executives so that survey gives us results that are accurate.

FORMULATION OF HYPOTHESIS

In order to carry out our research objectives we would be conducting Hypothesis testing:

|Hypothesis # 1 |
| |
|Hypothesis |
|Statement |
| |
|Null Hypothesis, Ho |
|At least 60% of the respondents have come across Internet ads. |
|H0: P ≥ 60 % |
| |
| |
| |
| |
|Alternate Hypothesis, HA |
|The respondents have not come across Internet ads. |
|HA : P < 60 % |
| |
|Statistics |
|Advertisement attraction |
|N |Valid |75 |
| |Missing |1 |
|Mean |1.56 |
|Std. Error of Mean |.058 |
|Std. Deviation |.500 |
|Variance |.250 |
|Skewness |-.247 |
|Std. Error of Skewness |.277 |
|Advertisement attraction |
| | |
|Null Hypothesis, Ho |At least 60% of the respondents have purchased any of the products that have been |
| |advertised online. |
| |H0: P ≥ 60 % |
| | |
|Alternate Hypothesis, HA |The respondents have not purchased any of the products that have been advertised |
| |online. |
| |HA : P < 60 % |

|Statistics |
|Online purchase |
|N |Valid |75 |
| |Missing |1 |
|Mean |1.77 |
|Std. Error of Mean |.049 |
|Std. Deviation |.421 |
|Variance |.178 |
|Skewness |-1.333 |
|Std. Error of Skewness |.277 |

|Online purchase |
| | |Frequency |Percent |Valid Percent |

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Critical value
5% significance level=α= ±1.96

Decision Criteria
If Z-test statistic > 1.96, reject Ho

Z-Test statistic
Z-Test statistic= sample proportion-Po/ standard error
Standard error= 0.049

Z = (0.224 - 0.60) / 0.049 Z = -7.673

Result
After applying the statistical tool we have computed that, the value of calculated Z is greater than that of Tabulated, therefore, we reject H0.

Analysis After analyzing the sample of 75 people we conclude that generally people do not use internet as a mode to do shopping. Despite the fact that there are a lot of advertisement done these days on internet still people do not find it more reliable and convenient to use internet as a mode of purchasing. There also exists a no touch and no feel phenomena due to which it is also not very popular means of purchasing.

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Hypothesis # 4

|Hypothesis |Statement |
|Null Hypothesis, Ho |At least 60% of the respondents have changed their buying preferences due to online |
| |ads. |
| |H0: P ≥ 60 % |
| | |
|Alternate Hypothesis, HA |The respondents have not changed their buying preferences due to online ads. |
| |HA : P < 60 % |

|Statistics |
|Buying preference |
|N |Valid |75 |
| |Missing |1 |
|Mean |1.65 |
|Std. Error of Mean |.055 |
|Std. Deviation |.479 |
|Variance |.230 |
|Skewness |-.658 |
|Std. Error of Skewness |.277 |

|Buying preference |
| | |
|Null Hypothesis, Ho |At least 60% of the respondents think that Internet should be used as a medium to |
| |advertise. |
| |H0: P ≥ 60 % |
| | |
|Alternate Hypothesis, HA |The respondents think that Internet should not be used as a medium to advertise. |
| |HA : P < 60 % |

|Statistics |
|internet as a medium |
|N |Valid |75 |
| |Missing |1 |
|Mean |1.28 |
|Std. Error of Mean |.42 |
|Std. Deviation |.452 |
|Variance |.204 |
|Skewness |1.000 |
|Std. Error of Skewness |.277 |

|internet as a medium |
| | |Frequency |Percent |Valid Percent |

[pic]
Critical value
5% significance level=α= ±1.96

Decision Criteria
If Z-test statistic > 1.96, reject Ho

Z-Test statistic
Z-Test statistic= sample proportion-Po/ standard error
Standard error= 0.42

Z = (0.711 - 0.60) / 0.42 Z = 0.264

Result
After applying the statistical tool we have computed that, the value of calculated Z is lesser than that of Tabulated, therefore, we accept H0.

Analysis After analyzing the sample of 75 people we conclude that people are positive about ads on Internet and want more advertisement to be done on internet. After talking to them we came across their mind set. They believe that in offices or at home they spend a lot of time on internet and thus it should be used a s a medium which can keep them updated. Now due to very busy schedules and hard routines people do not get much time to watch TV or go through newspapers so they find it more convenient to use internet instead.

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Hypothesis # 6

|Hypothesis |Statement |
|Null Hypothesis, Ho |At least 60% of the respondents think that Internet Advertisement is effective in |
| |Pakistan. |
| |H0: P ≥ 60 % |
| | |
|Alternate Hypothesis, HA |The respondents think that Internet Advertisement is not effective in Pakistan. |
| |HA : P < 60 % |

|Statistics |
|Advertisements success |
|N |Valid |75 |
| |Missing |1 |
|Mean |1.43 |
|Std. Error of Mean |.057 |
|Std. Deviation |.498 |
|Variance |.248 |
|Skewness |.303 |
|Std. Error of Skewness |.277 |

| |
| |
| |
|Advertisements success |
| | |Frequency |Percent |Valid Percent |

[pic]

Critical value
5% significance level=α= ±1.96

Decision Criteria
If Z-test statistic > 1.96, reject Ho

Z-Test statistic
Z-Test statistic= sample proportion-Po/ standard error
Standard error= 0.057

Z = (0.566 - 0.60) / 0.057

Z = -0.585

Result
After applying the statistical tool we have computed that, the value of calculated Z is lesser than that of Tabulated, therefore, we accept H0.

Analysis After analyzing the sample of 75 people we conclude that people think there should be more advertisement done on internet. People also generally believe that in Pakistan internet advertisement is effective and internet should also further be used as a medium to advertise.

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Limitations

Every technology no matter how successful it is comes with its advantages and limitations. It is an agreed upon fact that the advantages of online marketing outnumber the disadvantages, it is always better if the disadvantages are also considered. • Does not build trust instantly: Internet Marketing is something that is non-existent over the web. It is difficult to decide whether something is good or not because of the lack of physical evidences. It is quite sometime before the online users start trusting a an internet marketer. • Tough competition: Over a very short span of time the benefits f the usage of internet were recognized and realized by the business community which led to the sudden overload of information presented on the internet. In order to your content and ad stand out, you need to pay special attention towards the design, layout, content display, user-friendliness etc. • Can leave the businessman feeling isolated: This is very common. Because the World Wide Web is faceless, it can appear cold and inhuman. This can leave you feeling isolated and very inward. Not a nice feeling at all. Everyone likes to socialize and meet people, but in this case, it’s quite difficult to, in business anyway. • Hard to tell if people are lying: There is so much information on the World Wide Web now; it's sometimes hard to tell the difference between crap and quality. A lot of the crap is targeted at newbie’s. Here's an example "Make money fast by doing NOTHING", sounds familiar? I bet you've had a ton of emails saying something similar. • Technological Limitations:

The internet users may be faced with different problems like meeting the minimum requirement to run a particular site on a specific browser. The requirement of the browser could be the installation of plug-ins (java, flash etc) which also poses limitations for some users. However, the most common problem faced by the internet users in our country is the bandwidth speed. • Information Overload: Thousands of tera-bytes of information is uploaded on the internet from world over and by just one click of the mouse all of the information is displayed on your screen. With so much information, normally the user gets overloaded with information and may miss out on the relevant information he had initially initiated the research for.

CONCLUSION

There is no doubt that Internet Marketing has contributed positively in the life of modern societies, mainly the consuming societies. It has allowed purchasing of materials cheaply without any limit, and without any constraints. It has also given the chance to make free selection and comparison between the prices of goods at the electronic department stores throughout the Internet.

The facility of choosing from a wide array of products in a small span of time just on the click of a mouse has truly proved to be a blessing. In addition, the Internet Marketing wiped out the monopoly of goods and materials, which of course go in the favor of the consumer.

It is believed that in the near future branding would play a crucial role in the progress of the Internet Marketing. The extensive research indicates towards broadband-enabled rich media would generate higher brand recall and a higher propensity to click through. Branding demands for more than a static banner to have its effect on its target audience. The jingles that stem from our televisions and radios, as well as the scenes that we see in magazines or on television, form our impressions and perception of brands. With rich media, the Internet Marketing will enrich itself with the capacity to use sound and animation to emphasize strong branding.

Recommendations

In order to make Internet Marketing even better that is already is few points on recommendation are given below:

• The customer needs to know that you can be trusted. • The website should be simple enough so it is easy for anyone to use. • The website should be different also in order to fight competition • Understanding that the ultimate business remains same • Online marketing can lead one into the belief that customers needs are homogenous which is highly erroneous • Security of transaction is of utmost importance to the customer

References

1. The brand value of rich media and video ads by Sally G. Cole, Leah Splading and Amy Fayer; http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//doubleclick/pdfs/DoubleClick-06-2009-The-Brand-Value-of-Rich-Media-and-Video-Ads.pdf

2. Internet marketing; http://4cinteractive.com/what-is-internet-marketing

3. Internet audience dynamics by Lynn Bolger and Marie Pauline E. Morn; http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//doubleclick/pdfs/DoubleClick-09-2004-Internet-Audience-Dynamics.pdf

4. Influencing the influencer by Heath Row; http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//doubleclick/pdfs/DoubleClick-12-2006-Influencing-the-Influenc

5. The Rise of Email Marketing in Pakistan; http://propakistani.pk/2009/10/12/the-rise-of-email-marketing-in-pakistan/

6. Decade in Online advertising by Rick E Burner; http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//doubleclick/pdfs/DoubleClick-04-2005-The-Decade-in-Online-Advertising.pdf

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9. Strategy and the Internet by Michael E. Porter; http://www.cis.gsu.edu/~emclean/R0103Dp2.pdf

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[5] The brand value of rich media and video ads by Sally G. Cole, Leah Splading and Amy Fayer
[6] Internet Marketing
[7] Internet audience dynamics by Lynn Bolger and Marie Pauline E. Morn
[8] Influencing the influencer by Heath Row
[9] The Rise of Email Marketing in Pakistan
[10] Decade in Online advertising by Rick E Burner
[11] Direct internet marketing trends for 2006 by Jim Dickie
[12] Internet Marketing; Taking the World by Storm
[13] Strategy and the Internet by Michael E. Porter
[14] How Users Perceive and Process Online Ads: The interactive advertising model by Esther Thorson
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[17] http://parshvaweb.in/services/internet-marketing
[18] http://www.emarketingmark.com/2005/10/
[19] http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1075384999&type=RESOURCES
[20] http://www.grahamcommunications.biz/MarketingandPR.html
[21] http://www.xiaoyugroup.com/business-consultancy/online-marketing
[22] http://www.davechaffey.com/E-marketing-Insights/Internet-marketing-articles/Internet-marketing-strategy-top-10/

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|E-COMMERCE |IMPACT OF ONLINE MARKETING |