To: Kelly Johnston, CEO KODAK
From: Ji Xia, Human Resources Assistant
In Reference to:

Things changed dramatically in 1980s. The technology boom shocked our film production industry a lot. Many new market competitors, such as Fuji, have lunched many new products. Our market power and market value was deeply weakened by these new competitors and their new products. The failure of power-decentralized plan and MAPP also proofed that we have to make big changes.
Here is my analysis and suggestion: 1. The key of our success is creativity 2. The key of our revival is to regain our creativity 3. To regain our creativity, we have to: * Create an organic management system * Create an open organization culture to encourage creativity * Recreate the Salary system
I believed that my analysis could be very helpful for you to redesign our future plan. I hope that this analysis could bring you some different thinking.

The Key Factors that Initially Made us Successful ：
1. Creativity
For any innovative industry, creativity is one of the most important key factors to success. For many years, we have been ranked as the top company in film industry because of our creativity. Creativity and innovation would give us better product and better service than our competitors. In other word, creativity and innovation are our core competiveness. To become as successful as we were, we have to regain our core competiveness.

2. Market coverage
We used to have the highest market share and market coverage in the industry. We have thousands stores overall the world. Our leading market coverage would help have better customer resources than others. We could know the market and the customers better than others, and we could have better understanding of the market. Strong market coverage and high market share would also give us stronger bargaining power