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Economic Crisis

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BUSINESS CYCLE CASE STUDY Traditionally businesses have endured periods of not only high profits and huge sales volumes but also bombarded with those of low sales and low returns. Business managers have devised ways of going around these eventualities.Besides, economies in general have also been faced with periods of slow growth and high growth. These market changes and economic growth fluctuations usually move in a cyclical manner; expansion-peak-contraction-slump-expansion and so on. This cycle of fluctuations in economic activities in a given country or market is known as the business cycle (Harvey, 2015). According to Riley (2012), a business cycle refers to irregular, random changes in the economic activity of a nation or industry over a period of time usually several months or years. These changes leads to increase or decrease in a country’s gross domestic product (GDP). The GDP fluctuations imply an expansion or contraction of the economy. The period of economic growth is called boom while the period of economic decline is called recession. The highest possible growth just before the decline is called the peak while the lowest possible point during recession is known as the trough or the slump. According to Bowlin (2015), one of the main cycles business management will encounter in the life of a business is one that sees four, distinct trends: slowdown, bottom, growth and peak. All businesses, even the most aggressive sales organization in the world, will experience these cycles. A slowdown occurs after a market has undergone a normal period of expansion. This is often followed by a period of sales maturity and product assimilation by the existing customer base, which is viewed as a slowdown. During a slowdown, competition has probably entered the market that has also created a dilution, or taken away from existing sales. Eventually the business hits a

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