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Economic Environment

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Macroeconomic and Microeconomic environment

Macroeconomics looks at aspects of economies as a whole instead of the individual markets, basically a study looking at the bigger picture of the economy. Offering a broader focus is probably the most important difference between microeconomics and macroeconomics. This branch of economics is one of the two most general fields, particularly looking at the structure, behaviour, decision-making and performance of national, regional and global economies.

Through the study of aggregated indicators, macroeconomists understand the functioning of whole economies. By using GOP, unemployment rates and price indices an explanation can be made in regards to the relationships between national income, current unemployment levels, changes in employment, pricing levels, inflation, savings, investment, international trade and the rate of growth.

Even though there is a broad field of study where macroeconomics is concerned, two areas of research are of utmost importance:

* Understanding the causes and consequences of the business cycle, which include fluctuations in trade, economic activity and trade during periods of rapid economic growth and periods of decline. * Understanding the demands of a particular product, service or commodity during a long period of time in which national income increases.

Macroeconomics enables large corporations and governments to analyse variables and behaviour's to find answers to questions such as 'what causes business cycles?' or 'what are causes of inflation?' and assists in the development of business strategies and formulates economic policies.

Microeconomics, in contrast, focuses on the behaviour of smaller entities like individual people and companies within the economy and how their decisions to use the limited resources that are available to them and how this will affect the

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