...Contents 1. Introduction 1.1 Background……………………………………………………………….1 1.2 The situation of Apple Inc in 2011………………………………………..1 1.3 Apple’s quality control……………………………………………………1 1.4 CRM of Apple Inc………………………………………………………...2 2 Competitors 2.1 SWOT……………………………………………………………………...3 2.2 Porter's five forces………………………………………………………....4 2.3 Market trend……………………………………………………………….4 3 Cross culture issues 3.1 Apple’s product in different country……………………………………….6 3.2 Apple’s management in different country………………………………….8 3.3 Hofstede’s cultural dimensions theory for Apple…………………………..9 4 Corporate social responsibility and profitability 4.1 Economic…………………………………………………………………...11 4.2 Environmental………………………………………………………………11 4.3 Social………………………………………………………………………..13 4.4 Recommendation……………………………………………………………14 5. Conclusion…………………………………………………………………...16 6. Reference…………………………………………………………………….17 1 Introduction 1.1 Background Apple is a multinational company. The company's headquarters is in California in the United States. Headquarters is responsible for product design, development and marketing of consumer electronic products, computer software, and personal computers. All the products, the most well-known product are the Mac series of computers, iPod, iPhone and iPad. Apple has two million employees. Research and development personnel accounted for 2% of the total of 20,000 people. In 2011, Apple's turnover is $ 108.2 billion. This data is far more than...
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...1) Social obligation is the obligation of a business to meet its economic and legal responsibilities and nothing more. Social responsiveness is when a firm engages in social actions in response to some popular social need. Social responsibility is a business's intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. The workforce that makes iPods in China live in poor inland farming provinces where work is scarce and head to coastal areas in the south where factories produce the world’s consumer goods. The only reason they can survive in these cities is because work opportunities in manufacturing plants. It has been reported that Chinese factory workers have working hours, pay and other unsafe workplace issues that are exacerbated by a greater array of more hazardous chemicals when manufacturing iPods. Workers earn per month around one-quarter the UK and USA retail price. These workers who assemble iPods work 15 hours a day for US$50 per month. Chinese employees also work and sleep at these plants, sleeping in dormitories with more than 100 people, outside visitors are not allowed, employees have little choice about overtime and they stand at their posts for long hours without being allowed to take a rest. Media outlets sense a strong sense of responsiveness in linking one of the best selling products globally with Chinese workplace conditions. Apple has sold million iPods, iPads and iPhones. These sales have helped...
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...How political, legal and social factors impact on businesses. In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider...
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...PESTEL five forces and SWOT analysis of Apple Introduction: “Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley. (Woz for Hewlett-Packard, Jobs for Atari)Wozniak had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born. Hobbyists did not take the Apple I very seriously, and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer to come in a plastic case and include color graphics, the Apple II was an impressive machine. Orders for Apple machines were multiplied by several times after its introduction. And with the introduction in early '78 of the Apple Disk II, the most inexpensive, easy to use floppy drive ever (at the time), Apple sales further increased. With the increase in sales, however, came an increase in company size, and by 1980, when the Apple III was released, Apple had several thousand employees, and was beginning to sell computers abroad. Apple had taken on a number of more experienced mid-level managers and, more importantly, several new investors, who opted to take seats...
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...Apple Manufacturing: Should More Apple Products Say “Assembled in the USA”? Production and Operations Management, BUS 5461 Abstract Apple, Inc. is a $170B global corporation that designs, markets and sells consumer electronic products such as the iPhone, iPad, and the Mac computer. Apple has structured their manufacturing and supply chain processes to take advantage of China’s cheap and plentiful labor. However, Apple has made an innovative decision to have the new ultra high-end Mac Pro partially manufactured and assembled in the US. This report includes research and analysis on the benefits available to Apple by expanding production in the US. Recommendations are presented that will help ensure apple succeeds in moving production to the US, and help reduce the risks Apple faces as a global corporation. Tables of Contents Chapter I – An Introductory Look at Apple, Inc………………………………………. 5-6 Chapter II – The Issues Facing Apple…………………………………. ……………… 6-8 Chapter III – Analysis: A Closer Look into Apple..…………………………………… 8-15 Chapter IV – Recommendations..……………………………………………………… 15-20 Chapter V – Summary ……………………….………………………………………… 20-22 References……………………………………………………………………………… 23-26 List of Figures Figure 1:Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009….....9 Figure 2: Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009……9 ...
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...Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU) P110247X (SCOPE) 52810553 Table of Contents Page 1. Introduction 3 2. Macro-Environmental Analysis 4-7 3. Mobile Phone Industry Analysis 7-10 4. Critical Success Factors 10-13 5. Scenario Planning 13 6. Reference 14-15 7. Appendix 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because of the increasing of the other smart phone from other company like Apple and Samsung. From February 2011, Nokia has been partnership with Microsoft, as part of Nokia smartphones using Microsoft's Windows Mobile operating system (replacement Symbian). In October 2011, Nokia launched its first Windows Phone handsets Lumia 710 and 800. We will analysis in following parts,...
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...International business module code MOD001055 International Business: Element 010 – Assignment 3000 words (80%) Lecturer name INDRA BALAN Table of contents Introduction * Market share * Beginning specification Current situation for BLACKBERRY Market strategy Chronological of economy slowdown in the host country PESTEL analysis * POLITCAL * Economic factor * SOCIAL * TECNOLOGY * Legal * Environment CONCLUSION RECOMINDATION Introduction In this world there are different types of smart phone companies but we need to cover one Multinational company and that will BLACKBERRY limited. Basically black berry is founded in 1984 by Mike Lazaridisin in waterloo, Canada. Blackberry limited is also known as motion research limited, it is a Canadian wireless and telecommunication equipment company. The black berry first device 850 was introduced in 1999 with the name of two way pager. The name so the cell phone was chosen due to the resemblance of the keyboards button. And that also compose with the blue berry fruit. The first devices of original black berry are RIM857 – 850 are introduced with the Data TAC network operation. And after the new device name as Convergent smart phone was commonly known was introduced. With the specification of mobile telephone email services and the main production is text messaging. Market share In the year is 2003 they gained a huge market share in the industry of cell phone, by just concentrating...
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...country is better for ‘greenfield’ foreign direct investment via sole ownership, the advantages and disadvantages of the countries should be considered. For example, China is a developing country, and during the past 30 years, China’s rapid economic development shows that China has a strong power in developing economic. In recent decades, China stays on one of the leading positions in direct investment and therefore a lot of investments to this country are considered to be profitable for any company or investor. The reasons are simple: the growth of the economy and a large number of different projects. Foreign direct investment in China, due to stable growth potential of the economy and a huge production resources, aimed at both the external and the internal market.The innovative ability is a great attraction for investment managers around the world. In contrast, a lot of foreign investors had chosen China for investment and this resulted in a very big competition. Nevertheless, USA is a successfully developed country. And its economy is the top one in the world. As the most important country in the first world countries, the USA has many good experiences in global business. The most strong enterprises were set in the USA and it means that the competition in the USA is very huge. This competition affects many areas, not only the market place but also the labour market and the use of resources. All of these causes higher costs and reduces the profits.Also, American “antitrust...
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...The Operations of the Apple Company Name Institution Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect itssuccess. Provide explanation to support the rationale. Apple remains as an American multinational organization which operates in assembling, designing, and showcasing PCs, advanced music players that are compact, versatile specialized gadgets, media specialized gadgets and programming nearby alternate administrations and application. The fundamental items that are offered by the Apple incorporate the Apple TV, the OS X, and the iOS working systems, iPod iPhone, and the Mac among others. The Apple items and services are thought to be novel and of high caliber. The interesting components of the items and administrations of the Apple make it favored by numerous purchasers (Apple Inc., 2014). Apple products are normally one of a kind in nature and offer a special utility to the clients. The Apples I Phone is a master-piece one and works and IOS which is regularly an in-house Apple's OS of the cell phones. There are no different cell phones that make use this OS consequently making the i Phones remarkable. Then again, Apples PCs utilize the Mac OS that is again is an in-house OS. Chemicals utilized as a part of the generation of the IPads and the IPhones have been observed to be a wellbeing risk (Apple Inc, 2014). Apple gets its supplies from outside...
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...wireless email solutions in the late 90’s they were able to establish assets such as licenses and patents related to data security, wireless transmission of data, and what they are known best for; their push email service. By securing these licences and patents it has given Blackberry an edge in the market with the features it offers, and allowed them to establish a target market which was business people and professionals, before moving into the general market. The major stakeholders of the company are two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM owns 40% of the smart phone market, however their blackberry products are weaker internationally than their rivals Nokia. to IDC | | Top five mobile phone manufacturers, by 2010 global sales according to Strategy Analytics | Rank | Vendor | Unit shipments | Market share | Annual sales growth | | Rank | Vendor | Unit shipments | Market share | | 1 | Nokia | 453.0 million | 32.6% |...
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...Apple Computers Strategic Audit Guillermo Magana Embry-Riddle Aeronautical University Abstract This paper analyzes Apple Computers current state as a business and industry leader. Each part of their strategic audit is dissected and broken down to have a better understanding of it. From the company’s current performance and strategic posture to its leader, Steve Jobs, and the team that drives the company to its incredible success. Strengths, Weakness, Opportunities and Threats (SWOT) analysis is discussed to determine how External and Internal factors affect the decisions being made by management. Finally and attempt is made to provide alternatives and a strategy to further the success Apple currently enjoys. So kick back play your favorite song on iTunes, check your stocks on your iPad and make sure to put your iPhone on silent before we start. Apple Computers Strategic Audit Current Situation Current Performance: Strong financial results for the third fiscal quarter in 2011; no debt. Best quarter ever recorded with $28.57 Billion in revenue. Record $7.31 Billion in net profits. The number of retail stores amounted to over 300 retail stores worldwide. Strategic Posture: The company strategic posture is clearly stated, and is also backed up by its strong performance. Mission, Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software...
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...companies with global operations. 6. What is “global marketing” and how does it differ from “regular marketing?” Giving examples of at least one major corporation explain these differences. SECTION C: CASE STUDY CASE 1-3: Acer Inc (page 57) 1. How did the “global markets-local markets” paradox figure into Shih’s strategy for China? 2. Can Acer become the world’s third largest PC company, behind Dell and Hewlett-Packard? 3. Growth in the U.S. PC market has started to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U.S. market share increased form 1 percent in 2004 to 3.3 percent by the end of 2006. What are Acer’s prospects for gaining further share in the United States? ABDT 3213 – International Marketing Week 3 Tutorial 2: The Global Economic & Trade Environment SECTION A: Discussion Questions 1. Explain the difference between market capitalism, centrally planned capitalism, centrally planned socialism, and market socialism. Give an example of a country that illustrates each type of system. 2. Why are Brazil, Russia, India, and China (BRIC) highlighted in this chapter? Identify the...
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... Cellular phones no longer only serve as a verbal communication device but as a compact computer that has many of the same capabilities that the laptop or personal computer has in the home. Market Structure The smartphones market is relatively young and in the maturing stage with new and improved technologies developing every day. The direct competitors for Apple Inc. are Google, Samsung, Hewlett-Packard Company, BlackBerry Limited, and Microsoft (Apple Inc., 2014). There are large numbers of corporations in the smartphone industry, but none as large as the aforementioned top competitors. Many of the companies sell a similar product, but each tries to differentiate itself from the competition (McConnell, 2009). Apple sells its IPhone with special retina screens, and Samsung sells there Galaxy/Note with a larger screens and different apps. There are no major barriers to entry to the market, so firms that are not profitable in the smartphone business can easily leave and vice versa (McConnell et al., 2009). All of these facts point to the fact that the market structure is a monopolistic competitive environment. Apple Inc....
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...Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino, California, United States | Current CEO | Timothy Donald "Tim" Cook | Revenue | $170,910 billion (2013) 9.2% increase over $156,508 billion (2012)[2] | Profit | $37,037 billion (2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and...
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...2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity to enter Chinese market, as China just has the boom time economy, and China has the biggest population and...
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