...Emotions and Logic in Consumerism Abstract Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions must also be linked to logic. This paper examines how marketers are using emotions and logic to generate the most sales and retain more customers. Emotions and Logic in Consumerism Advertising can be seen in virtually every aspect of our lives, and is almost inescapable. We encounter it on billboards, radio, every internet site, magazines, cell phone applications, clothing, television, restrooms, gas pumps, and many more sites. This year in the United States, Black Friday sales hit over $1 billion in online sales. The average cost for a 30 second time slot for a Super Bowl commercial was $3.5 million, according to USA Today. Psychologists, marketers and business people worldwide are interested in why consumers consume. What is the driving force behind why someone will spend so much more money on Black Friday as opposed to other days out of the year? And how can a business better exploit these consumers in order to make more money? With so much money involved in our consumption...
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...INTERNATIONAL J OURNAL OF M ULTIDISCIPLINARY S CIENCES AND ENGINEERING, VOL . 2, NO. 8, NOVEMBER 2011 PLC and its Applications Sadegh vosough1 and Amir vosough2 Department of Electronics, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran Department of Mechanics, Mahshahr Branch, Islamic Azad University, Mahshahr, Iran vosough.sadegh@yahoo.com, vosoogh_amir@yahoo.com Abstract— In this paper about the important concept of PLC and its application has been discussed. Early PLCs were designed to replace relay logic systems. These PLCs were programmed in "ladder logic", which strongly resembles a schematic diagram of relay logic. The main difference from other computers is that PLCs are armored for severe conditions (such as dust, moisture, heat, cold etc) and have the facility for extensive input/output (I/O) arrangements. PLC applications are typically highly customized systems so the cost of a packaged PLC is low compared to the cost of a specific custom-built controller design. On the other hand, in case of mass-produced goods, customized control systems are economic due to the lower cost of the components, which can be optimally chosen instead of a "generic" solution, and where the non-recurring engineering charges are spread over thousands or millions of units. Keywords– PLC-Feathers, Application of PLC and Ladder Logic I. INTRODUCTION C ontrol engineering has evolved over time. In the past humans were the main methods for controlling a system. More recently...
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...and countries has varied throughout the past 60 years.During the Cold War, western donors had widely focussed on assisting their third World partners with aid to repel the communist threat. In the post Cold War period, while assistancehad sharply dropped, it was mostly disconnected from security interests. However, with theoccurrence of the 9/11 events, development assistance has rocketed once more as manyimportant players within the donor community have focussed their peace and statebuildingefforts on promoting security in the name of development in 'failed' and 'fragile states' (Beallet al. 2006). This logic presumes that before development can unfold, a secure environmenthas to be established, making security a necessary precondition for development. This is alsodescribed as a 'security first' approach to development. However, the human security (HS)concept contests this logic. While a 'security first' approach focuses mainly on the security ofWestern countries, human security emphasizes the security needs of the people living indeveloping countries, depicting daily threats as a critical source of insecurity. Therefore,human security clearly focuses on the improvement of long-term development, emphasizingthat development and security have to be equally promoted. Therefore, I will argue in thisessay that while security is an important element for development to unfold, putting to muchemphasis on security preoccupations in development efforts might obstruct the creation oflong-term...
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...the changing perceptions Westerners have of the Chinese, and vice versa. Features include: assessment of controversial issues - The Great Leap Forward, the Cultural Revolution and Mao's record; coverage of gender and family, ethnicity, nationalism, and popular culture; and the long historical context. This evaluation details how China's political and economic policies have been inextricably linked, and assesses past failures and successes, as well as major problems for the future. White, Stephen. Communism and Its Collapse. London: Routledge, 2001. Internet resource. Ranging from the Russian revolution of 1917 to the collapse of Eastern Europe in the 1980s this study examines Communist rule. By focusing primarily on the USSR and Eastern Europe Stephen White covers the major topics and issues affecting these countries, including: * communism as a doctrine * the evolution of Communist rule * the challenges to Soviet authority in Hungary and Yugoslavia * the emerging economic fragility of the 1960s * the complex process of collapse in the 1980s. Huibing, Zhao, and Zhu Jiangnan. "Social Impetus, Economic Roots, And Political Logic: China's Transformation Through The Lens Of American History." Chinese Economy 48.1 (2015): 68-84. Business Source Premier. Web. 22 May 2015. China is facing a crucial turning point in its sociopolitical development with the recent turnover of the leadership and the potential of further reform carried out by the new administration. To shed...
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...Corresponding author email: bob.doherty@york.ac.uk The impacts of the global economic crisis of 2008, the intractable problems of persistent poverty and environmental change have focused attention on organizations that combine enterprise with an embedded social purpose. Scholarly interest in social enterprise (SE) has progressed beyond the early focus on definitions and context to investigate their management and performance. From a review of the SE literature, the authors identify hybridity, the pursuit of the dual mission of financial sustainability and social purpose, as the defining characteristic of SEs.They assess the impact of hybridity on the management of the SE mission, financial resource acquisition and human resource mobilization, and present a framework for understanding the tensions and trade-offs resulting from hybridity. By examining the influence of dual mission and conflicting institutional logics on SE management the authors suggest future research directions for theory development for SE and hybrid organizations more generally. Introduction The phenomenon of social enterprise (SE) has attracted the attention of policy-makers and practitioners around the world (Wilson and Post 2013) and the associated rise in scholarly interest is reflected in the growing tally of publications in the academic press about SE as a distinct category of organizations (Cukier et al. 2011; Lepoutre et al. 2013; Lumpkin et al. 2013). Early SE research was dominated...
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...Entrepreneurship is viewed as a major contributor to economic growth and employment creation while understanding how creativity impacts on the process is also crucial (Baumol 2002). Lee et al. (2004) note that entrepreneurial activity not only requires both a supportive and productive business climate but that it also needs an environment where creativity and innovation can flourish. A successful integration of creativity and technology can then lead to commercialisation of the idea, product or service. The knowledge base can also be utilised in contributing to useful juxtapositionings or bisociations between previously unrelated ideas or domains (Sternberg 2004; Ko and Butler 2006). Creativity involves bringing into existence something new by combining or reapplying existing ideas to form new ones. Entrepreneurs with a creative attitude have a higher ability to accept changes and have a habit turning problems into opportunities. Entrepreneurs use creativity and innovation to deliver unique value to customers. Creative entrepreneur actively search for opportunities to do existing things in extraordinary ways. Successful entrepreneurs have the ability to use their creativity to create an edge over their competitors. Creativity can also be seen as an important condition for innovation, however innovation also includes implementation of creative inspiration (Babu, Krishna & Swathi). file:///C:/Users/User/Downloads/9-36-1-PB.pdf Lateral thinking involves solving problems using...
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........................................8 II. Impacts of the concept co-creation on film tourism. ........... 9 III. Case study: Co-creation in case of Studio Tour with examples Lord of the ring tours and Harry Potter tours ................... 12 IV. Conclusion ............................................................ 17 References ................................................................ 18 Page | 2 Introduction Globalization has had a great impact on economic activities, of course, including services. Wilson, Zeithaml et al (2012) explained that services are not tangible things that can be touched, seen and felt, but are rather intangible deeds and performances. Similarly, Ballantyne and J. Varey mentioned in their paper that services is an interactive process of “doing something for someone” that is value. In fact, all activities of economic always have at least a connection to the service. Nowadays, most of the process of business actitivites would be grounded in services logic, theory and...
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...Journal of Business Strategy Business model innovation: coffee triumphs for Nespresso Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler Article information: To cite this document: Kurt Matzler Franz Bailom Stephan Friedrich von den Eichen Thomas Kohler, (2013),"Business model innovation: coffee triumphs for Nespresso", Journal of Business Strategy, Vol. 34 Iss 2 pp. 30 - 37 Permanent link to this document: http://dx.doi.org/10.1108/02756661311310431 Downloaded on: 16 June 2015, At: 05:07 (PT) References: this document contains references to 19 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 25789 times since 2013* Users who downloaded this article also downloaded: Gabriela Alvarez, Colin Pilbeam, Richard Wilding, (2010),"Nestlé Nespresso AAA sustainable quality program: an investigation into the governance dynamics in a multi-stakeholder supply chain network", Supply Chain Management: An International Journal, Vol. 15 Iss 2 pp. 165-182 http://dx.doi.org/10.1108/13598541011028769 Claudio Vignali, (2001),"McDonald’s: “think global, act local” – the marketing mix", British Food Journal, Vol. 103 Iss 2 pp. 97-111 http:// dx.doi.org/10.1108/00070700110383154 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 http://dx.doi.org/10.1108/07363760310483676 Access...
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...Are there any legitimate restrictions on gun ownership? Informal Logic / PHI103 The sometimes-explosive topic of an individual’s right to bear arms is a long-standing debate both nationally and internationally. Center fire of such debates is the interpretation, definition, and intention of the Second Amendment to the United States Constitution, the right to bear arms. Scholars, policy makers, and everyday citizens are faced with answering the question, are there any legitimate restrictions on firearm ownership? The Second Amendment of the United States Constitution states, “A well regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed.” (NARA, n.d) This statement, set forth by society’s Founding Fathers, has created a multitude of debates, beliefs, and restrictions. Congress passed the National Firearms Act In 1934, then later the President of the United States signed a law requiring gun dealers be licensed while recording the purchasers names and addresses. The 1968 Federal Gun Control Act, was enacted by Congress making it law following a turbulent time in history which was marred with the assassinations of several prominent public officials. The deaths, all due to firearms, included President John F. Kennedy, his brother Robert Kennedy, and Martin Luther King Jr. This law categorizes people prohibited from owning guns including, those convicted of a felony, a fugitive, those who...
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...view. Also, I have found information that study the impact of the economic deprivation, maternal depression, and emotional development in early childhood. For instance, whilst the NSW Department of Education and Community argues that conservation is not a prerequisite for measurement, but arises from measuring activities, play presents an opportunity for children to deal with these ideas, discuss, raise a question or observe and record for later. (Kefaloukos and Bobis 2011) Even though I don’t think conservation it is a prerequisite to learned measurement, for me it is really important that children can be able to learned and have the capacity to develop this conservation....
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...equal in the United States, the reality is completely different and shocking; to say the least. Because of this, there are three theories created; pluralism, elite theory, and state autonomy. Each of these theories where created to understand the structure of power in the United States. As we see each of their purpose, a few question comes to mind; who benefits? Who governs? And who wins? In 2013 wealth inequality in the United States was greater than in most developed countries other than Switzerland and Denmark, Weissmann, Jordan (2013). The top 1% (also known at the elites) of the American population owns 42.7% of the country’s total wealth. Meaning the next 19% of Americans owning 50.3%, and the bottom 80% owning 7%, Deborah L. Jacobs (2011). However, after the Great Recession (which started in 2007), the share of total wealth owned by the top 1% of the population grew from 34.6% to 37.1%, and that owned by the top 20% of Americans grew from 85% to 87.7%. The Great Recession also caused a drop of 36.1% in median household wealth but a drop only 11.1% for the top 1%, further widening the gap between the top 1% and the bottom 99%. According to the Institute for Policy Studies, in September 2012 over 60% of the Forbes richest 400 Americans grew up in substantial privilege. A remarkable study reveals that Americans have no idea that the wealth distribution is as concentrated as it is, Norton and Ariely (2010). It is clear to say that the elites are a modern societies of large...
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...International Journal of Engineering Research & Technology (IJERT) ISSN: 2278-0181 Vol. 3 Issue 8, August - 2014 The Impact of Mobile Information and Communication Technology on Cybercrime in Nigeria Oyenike Mary Olanrewaju1, Faith Oluwatosin Adebiyi2 1,2 Department of Mathematical Sciences and Information Technology Federal University Dutsin-Ma, Katsina State, Nigeria Keywords: Cybercrime, Intelligent, Investigatory Security, Mobile I. INTRODUCTION Information and Communications Technology (ICT) is often used as an extended synonym for Information Technology (IT). ICT is a term that summarizes the role of unified communications networks and the integration of telecommunications (telephone lines and wireless signals), computers and all its form of networks as well as necessary enterprise software, middleware, storage, and audio-visual systems, which enable users to access, store, transmit, and manipulate information to meet day to day needs of the society. A mobile device or mobile ICT basically describes a small, handheld computing device, typically having a display screen with a miniature keyboard and potable enough for users to carry with hands or conveniently kept in a pocket. They are also location independent. In other words their functionality is not confined to a specific geographical location. Nokia, LG, Motorola Mobility, BlackBerry, Samsung, and Apple are just a few examples of the many manufacturers producing these types of devices. A handheld...
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...| Symantec Corporation | Mergers and Acquisitions | | Chris Miller | 11/9/2011 Dan SalmApplied Microeconomic Theory | | * Introduction * This research paper attempts to give a view of the traditional theory relating to Symantec Corporation and their acquisitions and mergers in an attempt to gain market control. Mergers and acquisitions correspond to change within a business looking to gain market power. No other experience is harder to attain for a company, represents more of a challenge, or as hectic as an acquisition or merger. It is vital that the management understands the methods required to perform acquisitions and mergers and that they have a clear understanding of how the procedure works. A corporate merger is the amalgamation of two company’s liabilities and assets developing into a single business element. Acquisitions occur when a large company, typically in a monopolistically competitive market, encompasses a smaller company giving the larger company a monopolistic advantage. A merger occurs when the amalgamation of liabilities and assets is depicted to be between companies of equal market standing. Within a company merger of estimated equals, there is typically an exchange of company stocks where one business distributes new shares to the shareholders of the other company at a specified percentage. * “Those who boast of their commonsense approach to management are very probably just following the ill-formed, half-forgotten, pseudo-scientific nostrum...
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...Assignment 3 HONEYWELL INTERNATIONAL INC. Zuhaib Ahmed Date: July 23, 2011 TABLE OF CONTENS Executive Summary 3 Introduction & Company Overview 4 Mandate 4 Vision Statement 4 Mission Statement 5 Quality Policy 5 Code of conduct 6 Stakeholder analysis Error! Bookmark not defined. External Analysis 11 Internal Analysis 14 Strategic Options 17 Recommendation 20 References 24 Executive Summary The paper focuses on the growth of an age old company namely Honeywell International Inc and explores strategic options for it. Honeywell is a reputed name in the aerospace and engineering industry. It has been constantly involved in providing technologies for the betterment of the customers. It provides products whose customers range from individual users to big corporations to government agencies. The company has been in business since the early 20th Century. Since then it has been engaged in providing innovative solutions in the form of its products and services. The current Honeywell International Inc is the outcome of the merger between AlliedSignal and Honeywell International in 1999. Since Honeywell always had a better brand value than its counterpart, Honeywell International was chosen as the desired brand name of the conglomerate even after the merger. This shows the high popularity of the company, though it was much smaller than AlliedSignal. The rest as is said is history. After that, there has been no looking back for the company and it...
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...Write a 5-6 page paper in which you: 1. Identify at least two (2) major historical turning points in the period under discussion. 2. Analyze the impact of the two (2) or more major historical turning points selected on America’s current society, economy, politics, and culture. 3. Give at least two (2) reasons that Americans in the late 1930s wanted to stay out of the European conflict that became World War II. 4. Explain the role that women played to help win World War II. 5. Describe at least two civil rights breakthroughs after World War II that moved the cause of African-Americans forward. 6. Describe at least two (2) ways in which the Vietnam War brought political awareness to a new generation of young Americans. 7. Describe at least two (2) programs of President Johnson’s “Great Society” agenda that are still with us today. 8. Include at least two (2) references other than the textbook. At least one (1) of your sources must be obtained from the collection of databases accessible from the Learning Resources Center Web page. Generic encyclopedic Internet resources such as Wikipedia or Answers.com will not be considered acceptable. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name...
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