The importance of advertising in any media organization that represents the main nerve and the first financier to produce means a backbone for public relations.
And advertising has many forms including :
Print and audio-visual .. Etc. .
For the advertiser , the advertising is the means by which it reaches the target audience to convince them of his ideas and goods and services to create a climate to rush products through influence on the direction and behavior.
And I through my follow up the TV to attract my attention declaration nationwide insurance company, and my assessment of the declaration lies in the choice of the company's TV commercials , which have become time bombs explode at every moment was luck too , especially with the emergence of Jumana Queiroz and her words convincing that make the viewer trust this company.
And the advertising message is that with nationwide mutual insurance company and affiliated companies .All rights reserved.
According to my humble opinion I think the ad was effective , because
The most important strengths of the announcement that he was able to gain the confidence of the consumer, and I think that the announcement of a successful, where I'm dealing with this company.
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The problem is that the new generation of consumers “the gen Y consumers ” has become immune to many of the tactics marketers have come to rely on، and Any company that doesn't learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly .
Advertisers are finding it harder to reach gen y consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers.
And The Secret of Advertising to Gen Y Consumers is how