...Marketing of Kerala BY SHARAN C.K USN : 12PB12MBA16 INTRODUCTION According to the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value A practice involving the application of branding and sales strategies to different regions, cities, states or countries. An example of place marketing in business consists of tourism departments and city councils with place marketing teams competing to attract tourists and new residents use branding techniques. Also called territorial marketing or place branding. KERALA Kerala hardly needs...
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...Kumarakom: A Case Study of Sustainable Tourism Background Kumarakom is situated on the banks of the Vembanad Kayal (backwater), 10 km. west of the Kottayam District Head Quarters in Kerala. Located between 9o37’ N and 76o25’E, the Kumarakom panchayat is bounded by Kavanar and Aimanam panchayat in the north, Kottayam - Alappuzha Canal in the south, Thiruvarppu panchayat in East and Vembanad Kayal in the west. It has an area of 51.67 sq. km. of which 24.13 sq. km. is Vembanad Kayal, 15.04 sq. km. is land and 12.50 sq. km. is Paddy fields. Kumarakom has a bird sanctuary home to 91species of local and 50 species of migratory birds. Prof. K. K. Neelakandan, renowned ornithologist reported thousands of Night Herons, Darters and Cormorants breeding in the mangrove forests of Kumarakom in 1970s and early 80s. Kumarakom also has a number of mangrove species, of which three are reported only from Kumarakom. The mangrove forests are also the feeding and breeding grounds for numerous species of fish. Blessed with backwaters and pristine environs, Kumarakom is known for its Kayal, Kuil and Karimeen (Lake, Bird and Fish). Kumarakom, a backwater tourism hub is gaining strategic place in on the tourist map due to its natural charm and aesthetic beauty. Tourism development in Kumarakom started with the lease of KTDC land in the bird sanctuary area to Taj Kerala Resorts Limited in the 1989. Tourism has developed rapidly in the area hence Prime Minister A B Vajpayee’s visit in 2000...
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...Southern & Eastern Part of India. | January 16 2014 | History of the evolution and emerging Trends of the Indian Tourism and lodging Industry. | | NAME | Student No | Sushil Gujar | 6894422 | Jacob Jose Moolan | 6908420 | Roshan Shetty | 6657332 | Abstract The hospitality and tourism industry in India has largely diversified and has greatly complimented to the GDP as well as employment in major parts of India. Due to its rich heritage and culture it has recorded tremendous growth over the past years thus making it global tourist destination. With development in major hospitality projects and international brands setting its business in India, has led to the prosperity of the Hospitality industry. By providing you a glimpse about major tourist destination and hotels that contribute majorly to the growth of the industry, this report would provide you an insight on the hospitality industry in the southern and the eastern part of India. Contents Introduction 3 Southern part ofIndia 4 Kerala tourism 4 Munnar 4 Cochin 5 Kumarakom 5 Karnataka Tourism 5 Srirangapatana 5 Hampi 6 Mysore 6 Tamil Nadu Tourism 7 Ooty 7 Kanyakumari 7 Pondicherry tourism 8 Lodging and Hotels in South India 8 Taj Group of hotels 8 Oberoi Hotels and Resorts 8 ITC Group of hotels 9 Eastern part of India 10 Bhubaneswar 10 Ranchi 10 Gangtok 10 Kolkata 11 Result/ Conclusion 12 Reference 13 Introduction India consists of 29 states...
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...Re-emergence of Ecotourism in Kerala- Connecting Communities through Conservation Authors: 1. Venugopal C.K. Assistant Professor, KITTS 2. R. Babu Assistant Professor, KITTS Introduction Ecotourism which emerged as a buzzword in the late 1980s, in other words is responsible travel to undisturbed natural areas which will help conserve the natural environment and enhance the wellbeing of the local people (TIES – 1990). Recognized as an appropriate tool for achieving sustainable development, the catch phrase simultaneously performs three important functions. They are a) Strengthening conservation efforts by providing financial support b) Enhancing economic benefits to the aboriginal people and other local community and c) Enriching visitor’s experience in the destination where the buzzword is being implemented and promoted properly. Keeping in mind the importance of developing ecotourism, such zones are being developed in the protected area networks across the world. Experiences show that the cost of maintenance of the global network of protected areas will be around USD 50 billion per year and the top 25 World Biodiversity...
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...Brand India WHEN we look at Brand India, five characteristics come immediately to mind. I will focus on each of these very briefly. They often tend to get taken for granted. First, Brand India is multilayered - by caste, by language, by religion, by region, by income, which is very important as far as consumer goods are concerned. Second, Brand India is an evolved brand. Third, it is an aggregative brand, one that is composed of a large number of sub-brands. Fourth, it's a brand in transition. It's not a settled brand. It's undergoing transformation daily, in various attributes. And finally, it's a brand which has its own unique psychology. When we talk about India as a multilayered brand, the first thing that comes to mind is that we are a land of incredible diversity. In fact, there is no other country in the world which has the type of diversity that we have, in various dimensions. There is an ethnic diversity; linguistic; religious; regional. It's a brand of incredible diversity, and marketers who have not understood this basic fact have quickly come to grief. This is a fact that often gets lost when you see Power Point presentations by McKinsey or Boston Consulting Group, on which multinationals depend to enter this country. And they find that India is not quite what is portrayed. Second, it's an evolving brand. Today, we are all very proud that we are the world's IT capital, a country to which all the big companies are coming to, whether...
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...Medical Tourism-A Ray of Hope By R.V.Naveenan,Asst.Prof, T.John Institute of Management and Science Ph:9486129730,Email:naveenan.08mba@gmail.com Abstract Medical tourism is broadly defined as the act of traveling to obtain medical care in another country or region of the same country where specialized or economical medical care is available complemented with wellbeing and recuperation of acceptable quality with the help of support system. The World Health Organization (WHO) defines medical tourism as tourism associated with travel to health spas or resort destinations where the primary purpose is to improve traveler’s physical wellbeing through a process comprising physical exercises and therapy, dietary control, and medical services relevant to health maintenance. India has become a destination of choice for patients from all hemispheres as the destination of choice for a wide range of medical services and surgical procedures. In addition to the tangible expertise of medical and nursing staff, allied health services staff, the intangible compassionate care of support services staff draws patients to tertiary care hospitals in India. Equally important is the lower cost of world class treatment at a fraction of what it costs in the Western or so-called developed countries. In addition, there is no waiting period for any of the major surgical interventional procedures in the corporate hospitals in India. There are several dynamic internal and external factors which hinder medical...
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...[pic] Tourism and Hospitality Management 3.222 Ajith Vengolickal Soman– GDTM – Semester II Title: - Physical Carrying capacity in Lakshadweep Tourism Student ID(211) Word Count: - Submitted To: - Jonathan Spring Definition of Tourism Carrying Capacity “Tourism Carrying Capacity is defined by the “World Tourism Organization” as the maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, socio-cultural environment and an unacceptable decrease in the quality of visitor satisfaction” Introduction Lakshadweep known as the coral paradise of Arabian Sea constitutes a group of islands lying scattered as distance of 220 to 460 km away from South Indian cost. The Lakshadweep archipelago is the smallest union territory of India, the mainland city of Cochin in Kerala. The early settlers in the islands were Hindus and Budhist, who were converted in Islam by around 7th centuary.Lakshawdeep remains as the only union territory of India whose local resident are entirely Muslims. Lakshadweep has a tropical climate with summer temperature ranging from 35 to 22 degree centigrade The traditions lifestyle and language of the people of island have close resemblance with that of Kerala. Due to large social backwardness, remoteness from the mainland, low levels of resources and development potential, and the population of these islands is classified...
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...KERALA PORTS Public Private Partnership Project and Infrastructure Finance JOBIN T JAMES 14DM024 Kerala is constructing two port projects worth over Rs 6,200 crore under the public private partnership (PPP) route. The state government completed one port project worth over Rs 700 crore under PPP and it has been put to service delivery, a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) shows. The industry body released the report titled 'Port Developments in India'. DS Rawat, Secretary General of Assocham said 62 projects in the port sector worth over Rs 82,000 crore are in different stages of implementation under the PPP model. To put it in perspective, in all 881 PPP projects worth over Rs 5.4 lakh crore are taken up across India in different sectors. While there are 31 completed port projects worth over Rs 24,700 crore, about 21 PPP projects in the port sector with a share of 52 percent worth over Rs 43,000 crore are under construction, eight projects worth about Rs 14,000 crore with a share of about 17 percent are under bidding. International Container Transhipment Terminal Vallarpadam Terminal The Kochi International Container Transhipment Terminal (ICTT), locally known as the Vallarpadam Terminal. is a container trans-shipment facility which is part of the Kochi Port. It is the only trans-shipment port in India, and is situated in Kochi, in the state of Kerala.The terminal is biggest in its kind in South Asia Being constructed in...
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...A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it. Services are economic activities...
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...South vs. North Divide in Development This assignment talks about why northern states are less developed than southern states. Since overall economy of India has improved and the growth rate overall is good but if we compare the growth rate of southern states and some western states it is more than that of northern states (excluding Delhi and Punjab). This is the main reason why the overall growth rate of the country is not booming. In this study I have examined the state wise performance of more developed states and why they have developed more than other northern states. Majorly I have talked about following sectors which affect the growth of a region. They are:- * Population * Agricultural * Electricity and power supply * Illiteracy * Industrial development * Poverty * Income * Government impact The performance and growth totally depends upon the growth and development of all the states. If all the states individually will perform well then naturally India will do well. 1. Population :- It plays a major role in the development and growth of the region. Higher the population it will be difficult for the state to maintain the GDP rate and also unemployment become more. In totally the northern states as a whole has remained the highest populated area since independence. The population growth is 2.4 per cent which is higher than the southern region of India. Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh have the most of...
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...SOUTH DIVIDE IN INDIAN GROWTH In the pre-British period, the economy of India was many divided into two major sectors, mainly, the self-sustaining village and the other was the towns which had administration, commerce, transportation and communication even though it was highly underdeveloped and the market size was also considerable small. India was evaded and conquered even before the Britishers but the only difference because of their invasion was emergence of new political and economic reforms and systems. The British Raj, also known as, the British Rule was mainly two epochs; first the rule of East India Company (1757-1858) and the second, The British Government in India (1858-1947). During these periods, England was working on making changes in the techniques and ways of production which made way for the revolution of manufacturing. This made the Britishers sell their machine made goods here in India against the Indian handicrafts. The supreme goal of Britishers was towards acceleration of economic drain of India through the creation of revenue settlement, spreading education, development of railways etc. The consequences of the British conquest in the economy of India was mainly cause of the following reasons; 1. Decline of the Indian handicrafts and aggressive ruralization of the Indian economy. 2. Commercialization of Indian agriculture and the new land system. 3. Industrialization in India. The pre-independence economy estimates the value of output of the agricultural sector...
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...| A Legacy Unfolded...The dawn of April 15, 1887 witnessed a rare moment in the history of publishing in Kerela when Deepika, (Nazrani Deepika- as it was initially named) India's first Malayalam Newspaper was first published. A marvel at that time, it was the realization and fulfillment of a long-cherished dream of many, which its Founder Editor Fr. Emmanuel Nidhiry (Nidhirikal Mani Kathanar), a renowned priest and perceptive, creative thinker of those times, initiated and shaped.The newspaper was initially printed on a crude, hand-made wooden press built by the legendary and far-sighted visionary Carmelite Monk, Fr. Kuriakose Elias Chavara (now Blessed Chavara) at Mannanam; a remote hamlet near the town of Kottayam in Central Kerela over a quarter century before then. This event further marked the epoch-making but humble dawn of organized, elite, free press journalism in Kerela. The Carmelites of Mary Immaculate (CMI) congregation managed the newspaper till 1989, when it was converted into a Limited Company with public participation named Rashtra Deepika Ltd.; with a view to giving it fresh impetus, added professionalism and new ethos. The newspaper's founders had high and noble ambitions for this unique project that served as a major milestone in the evolution and advancement of literacy in Kerela. Under the dynamic leadership of Fr. Emmanuel Nidhiri, (a versatile genius and renowned philosopher of those times) and his team of thinkers, Nazrani Deepika marched unflinchingly...
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...Arindam Bagh 5) Arindam Das 6) Pavan Kumar Table of Contents 1. Executive Summary 5 2. Industry Overview 6 2.1. Key Components of Hospitality Industry 6 2.2. Global overview 6 2.3. Indian overview 7 2.4. Market Structure 10 2.5. Industry metrics 12 3. Challenges faced in the Sector 14 3.1. Global economic uncertainty 14 3.2. Seasonality of demand 14 3.3. Oversupply 15 3.4. High Employee turnover 15 3.5. Lack of MICE related Infrastructure 16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5.7. Growing trend towards spa and gymnasium facilities 28 6. Factors influencing Revenues 28 6.1. Segmented Market 28 6.2. Perishable Inventory 29 ...
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...TOURISM IN INDIA: Travel and tourism is the largest service industry in India. It provides heritage, cultural, medical, business and sports tourism. The main objective of this sector is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. India has become a popular tourist destination with thousands of people visiting different parts of India each year. Tourism in India has shown a phenomenal growth in the past decade. One of the reasons is that the Ministry of tourism, India has realized the immense potential of tourism in India during vacations. India travel tourism has grown rapidly with a great influx of tourists from all across the globe who have been irresistibly attracted to the rich culture, heritage, and incredible natural beauty of India. India offers luxury travel to its travellers and tourists. Almost all the cities in India have something to interest tourists. India tourism with its foggy hill stations, captivating beaches, historical monuments, golden deserts, serene backwaters, pilgrimage sites, rich wildlife, and colourful fairs capture the heart of every tourist. In addition, a variety of festivals, lively markets, vibrant lifestyle, and traditional Indian hospitality, makes one's experience as an Indian tourist truly unforgettable and fantastic. Some of the major tourist destinations in India are the Himalayas, Agra...
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...Travel Biz Monitor :: Print Article [ PRINT] [CLOSE] Features Monday, 24 January, 2011, 14 : 00 PM [IST] Sports Tourism: A rapidly evolving niche in India A holiday with friends or family to witness a mega sporting event is no longer an alien concept for Indian travellers. The number of travellers keen on a ring side seat to cheer for the ‘men in blue’ at the upcoming ICC Cricket World Cup 2011 in India, Sri Lanka and Bangladesh or their favourite team during T20 tournament or driver in a formula one race is rapidly growing. And these sporting enthusiasts are willing to spend ‘top dollar’ to jet set across the globe to experience the thrill of watching their favourite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously. Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. An alien concept in India about a decade ago, Sports Tourism, though a niche segment has evolved rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. Sports Tourism is a well organised sector and major revenue churner in several nations around the world like UK, Germany, Singapore...
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