...which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a competitive variety of services and products including the application for electronic devices, suitable prices for chosen segments and friendly environment, good browsing and reading. The RBE Company will have its head office in USA, Massachusetts, Boston. This area was chosen because many colleges and universities make Boston an international center of higher education in business area, and the city is considered to be a world leader in innovation. Boston's economic base also includes finance, professional and business services. Introduction The idea of the current business plan is to create an e-bookstore with specialized books on business topics and provide with e-book students who study business currently or business people who currently are running their own business and sometimes need to refresh the knowledge they got before. Offered Products and Services Read Business Easy will offer a wide range of books on business topics. This includes books on Economics, Finance, Management, Marketing, Entrepreneurship, Banking, Management Information System and etc. The selection of variety of books will be done according to the business subjects offered to study in the best business schools...
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...FTV 183B “PRODUCING 2: ENTERTAINMENT ECONOMICS” WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could...
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...familiar with. It is fast, it is dynamic, and it changes rapidly. It is everywhere in our lives. Change is ongoing, it is constant. From the emergence of the first personal computers in the 1970s (Beekman and Beekman, 2012), to smart phones today that make earlier computers look like dinosaurs, technology has come a long way. It is so ingrained in our lives it is almost unimaginable to fathom living in a world without it. And yet, some still do. It also begs the question that if ever connectivity was lost would it cause the western world to devolve and become 2nd world countries, or even third world. This paper explores the Digital Divide as it is defined today, the areas which are most affected by this divide, and focuses on Africa, and solutions implemented to try to close the gap. The term “Digital Divide” was coined some time in the 1990s, evolving from a number of definitions. One of its earlier definitions was by Woolinksy, defined as the lack of access to computers (Gunkel, 2003). It has since evolved to be known as the social concern that various groups in the world have a lack of access to Information and Communications Technology (ICT). However, it is not just limited to the lack of access. It is also about the socio-economic inequalities that exist within countries, ability, access, gender, ethnicity, culture, age, language, educational level, income and connectivity to the Internet (OECD, 2001 and Economist Intelligence Unit, 2012). Most importantly, it is the...
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...fourth time to the Dow Jones Sustainability Index of the World (DJSI World) and for the fifth time to the Dow Jones Sustainability Index of North America (DJSI North America) in 2010. In 2011, PepsiCo is ranked as the No. 1 company in the Dow Jones Sustainability Index (DJSI) Food and Beverage supersector. PepsiCo is also named the beverage sector leader for the third consecutive year. In 2009 and 2010, Pepsi ranked 23rd of the Top 100 Best Global Brands by Business Week/Interbrand, with a brand valuation in 2010 of over USD 14 billion, up 3% over the previous year. In 2011, PepsiCo is placed 26th among the “World's Most Admired Companies” selected by Fortune Magazine, ranked 2nd in the “Most Admired Consumer Food Products” 1 PDF created with pdfFactory trial...
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...Explanation of Personal Savings Rate The Personal Savings Rate in the United States is a very important figure to understand. Between the economic crisis and 2007 and the expansionary period of 2009-2012, one can notice clear fluctuations in the figure from year to year (1). Regarding the time period of 2007-2012, there are several noticeable highs and lows, including in 2008 with over 8% whereas middle of 2007 is seeing around 2% (2). What has caused these changes in savings and why such drastic changes? Economists have struggled to produce concrete answers to describe these changes, but one major reason is a shift in the mindset of our country’s lifestyle. In order to really understand this shift, we must look at the trends in savings overtime. In the 1970s, the savings rate was 9.6%, but in contrast the savings rate of the last quarter of 2012 was 3.6% (2). We have evolved to become an economy that spends almost all of our disposable income, rather than working and saving for the future. One possible explanation for this increase in consumer behavior is with the extremely aggressive marketing and advertising campaigns led by credit card companies. Today almost anyone can open a line of credit, and this has led to some serious issues. Although we see in the graph the savings rate improved during the 2008-2009 period, the overall savings trend has decreased dramatically and will most likely remain low until citizens are forced to save via higher interest rates (3). After...
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...Poverty: An African Crisis Today, 300 million African people live on less than $1 US per day (World Bank). The incidence of extreme poverty never seems to go down, despite decades of work by African governments and NGOs, outside NGOs, and foreign government aid programs. What causes this entrenched poverty, on a continent rich with natural resources? Unfortunately, poverty in Africa doesn't result from just one or two causes. There are a number of different factors at work, all interacting with one another, and making the problem of entrenched poverty extremely difficult to solve. Some of the major causes of poverty include: war and armed conflict, poor farm policy, lack of access to credit, rampant unemployment, lack of access to education, and disease. One-fifth of all African people live in countries seriously disrupted by armed conflict (World Bank). When war is ranging all around, it's very difficult to grow crops, continue to work in an office, or earn money. Ordinary life becomes impossible, as people are forced to flee their homes. Thus, productivity goes down, and poverty rates shoot up. Countries at war produce an average of 12.5 per cent less food per person than they do during peace time (World Bank). One example is Angola, where a 27-year long civil war killed half a million people and left 3.8 million people displaced (Szczepanski). Virtually all the country's infrastructure was destroyed in the conflict, and more than three-quarters of the population fell into...
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...Study Material PDF 2015 List of Committees & Organization Reports(Jan – Nov) Committee Name Report Title Committee Head Shantha Kumar Panel Law Commission of India Law Commission of India Non-governmental organizations Controller-General of Patents, Designs and Trademarks (CGPDTM) Brand Finance Report on FCI restructuring Report on electoral reforms Report on Death Penalty Lion Census report 2015 Shanta Kumar Justice DK Jain Justice DK Jain Shri Ashok Gajapathi Raju and Dr. Mahesh Sharma Indian Civil Aviation: At the Cusp of Taking off Forbes Annual list of the richest Indians Monitoring of Pesticide Residues Report on Delhi MLA’s salary package TechSci Research Report Report on Bankruptcy Law Reforms Top Secret Doping: How Russia makes its Winners” To suggest reforms to the Joint Entrance Examination (JEE). Report dealt with shell companies and beneficial ownership. Report on Innovation submitted its report recommending private funding for R&D Report on illegal migrants from Bangladesh Union Ministry of Agriculture Achary Panel ASSOCHAM Dr T K Viswanathan Committee Independent commission (IC) Committee of Eminent Persons on JEE Justice MB Shah-headed SIT on Black Money NITI Aayog panel Upamanyu Hazarika Commission Annual report on Patent filing in India Most valuable brand in India 100 Report Follow Us - FB.com/AffairsCloudOfficialPage PDT Achary Dr T K Viswanathan Richard W...
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... The desire to achieve these goals directs scare resources to products that are deemed profitable; however, value is generated not only from profitable products but rather through the effective use and management of resources. Value can be viewed as maximizing wealth of shareholders, and or improving the quality of life. The desire for businesses to generate value has resulted in using and developing different performance measurement, sometimes centered on the wrong financial measurement, and strategy. Businesses today only look cash strategies, and sometimes operational goals, and ignore the main reason for existence, which results in rewarding employees and even management for the wrong achievement instead of procedures and strategies that actually added value to the business. If the main goal is to generate value then, it follows that measuring performance must be geared toward this, and not solely on profitability. This paper will discuss the importance Economic Value Added (EVA) in measuring performance of a business. It will also look at how it is calculated and possible disadvantages Definition and History It is normally to see many businesses use the profit base measurement as their primary measure of evaluating the performance of its organization, however, this approach ignores the cost of equity capital, and only concentrate on the cost of debt used to finance operations. Secondly, profits to do not wholly reflect the wealth that a business has created, and lastly...
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...POLI3001 Assignment No. 2 Briefly compare the political regime type in China and India. Which of the two would you prefer to do business in and why? India and China are two republics that have experienced very opposing political regimes throughout history. China has been fundamentally stable country with a lack of a distinct authority figure (Desai, 2003). Being a single party state China has been controlled by the Chinese Communist Party since the 5th National Congress held in 1927 (Wang, 2013). Correspondingly India, have always been a federal parliamentary democratic republic where the President of India elected is head of state and the Prime Minister elected is the head of government (U.S. Central Intelligence Agency, 2013). This essay will reflect on the political views of both China and India, and attempt to determine why it is more advantageous to do business in India. Government regulation is the process of dissemination, monitoring and enforcement of policy established by appropriate legislation. In, China regulation is central as particular industries are not accessible to foreign investors as the Communist Party aims to restrict external influences on its own population (Desai, 2003). An estimated 90 percent of companies listed on the Chinese exchanges are either partly or fully state-owned (Desai). Retaining a level competition base is significantly reduced, as the chances of competing against a government owned company is more than likely. A good example...
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...mass media then radio in the 1940s that reached many people. The 1950s television became a mass media source that dominated the media to receive current events. Books were too expensive to produce and the newspaper was cheaper and faster to print. Radio accessed a large audience and was live with current information; it also made listening private in the comfort of your home. With the radio, you could imagine how the events occurred through your imagination. Some major changes today include the internet developed for computers along with cell phones to receive information of news, events, or marketing. Some other changes are online classes so students don’t have to attend on campus and still be successful. Mass media initiated by inventors such as Thomas Edison, and also by social, cultural, political, and economic circumstances. New sources of mass media, like social networking sites and blogs are emerging media, because they are not from trained journalists or publishers, but the people themselves, and this development has changed media drastically in the last 10 years. Though people prefer traditional media and feel it is more valid, this does not mean information from emerging sources is not credible, it just takes more research to prove so (Deliso, 2006). The media plays such a big role in most Americans lives today. These developments influenced American culture in different ways. There are different ways to receive communication now and it makes it easier for people to...
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...Nespresso Table of contents I) Introduction a. Company b. Product II) STEP Analysis a. Socio-cultural b. Technological c. Economic/competitive d. Political III) Segmentation Strategies a. Geodemographic segmentation b. Psychographic segmentation c. Behaviour segmentation d. Segmentation analysis IV) Recommendations V) Sources I) Introduction Nespresso belongs to the Nestle Group but Nespresso is also its own company and product at the same time. So I will introduce Nestle briefly and will focus the report on Nespresso as an individual company/product. a. Company Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother’s milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle profits dropped down during due to effects of World War II. In 1947, Nestle had a dynamic phase with acquired companies like Findus and L’Oreal. In the 1990s, Nestle continued acquiring companies like San Pellegrino and others. Today, Nestle is one of the most important groups for food sales. (Nestle UK) b. Product Nespresso SA is part of the Nestle Group, it was founded in 1986. The Nespresso system is an espresso machine using pre-measured capsules. It was introduced in Japan (1987), France & USA (1991), Benelux &...
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...coffee, tea and spices with single store. Today, Starbucks Corporation is the famous global coffee company and coffeehouse chain with nearly 18,000 retail stores in 60 countries. The company has committed to providing highest quality coffee and "Starbucks Experience" while controlling business by providing the path of economic profitability, and social environment in the community where it conducts business. Almost Starbucks store serve hot and cold beverages, coffee bean, instant coffee, full-leaf teas, pastries, and snacks. The mission of Starbucks : “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” to achieve its mission that the company must have a specialist business plan. So that the Starbucks coffee company was operated as the new way of business, to establish the own network pure coffee bean supply maintaining its characteristics. While both a company achieves the highest standards in the world for fresh hot coffee brand, Starbucks recognized that profitability is essential to its success in the future. Starbucks will aim to contribute positively to the local and global community communicate through its activities with a number of partners with expertise in areas such as development cultural social, laborhood, and reading culture . For example, in the UK, Starbucks has operations in close relationship with National Publishers Truth until 6 years ago for developing products “All Books for Children” to introduce preschool children...
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... 01-03-2011 To Someone who is concerned From XXXX Ref CF/AB Date 4th March 2011 REPORT OF MCDONALD’S IN TERMS OF INTERNATIONALIZATION 1.0 INTRODUCTION Multinational corporations (MNCs) are becoming more and more today. Such style of expanding the firms has obvious advantages and affected by many factors and theories as well. This passage mainly concentrates on how the MNC(s) has/have internationalised their activities and also how it/they have financed those activities. In addition, the fast-food restaurant, McDonald, will be taken as the instance. The history of the developing of McDonald and its financing style will be discussed. 2.0 FINDINGS 2.1 The background of the internationalization Since the Second World War, international new venture have attracted people’s eyes. Many companies, especially for mature, large and domestic firms, choose to internationalize their business, increase their profits and search for the new economic power. According to Herman E. Daly, “Internationalization refers to the increasing importance of international trade, international relations, treaties, alliances, etc. Inter-national, of...
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...GLOBALIZATION AND IT EFFECTS ON CULTURAL INTEGRATION: THE CASE OF THE CZECH REPUBLIC. INTRODUCTION I. AN OVERVIEW. With the growing standards of the world and the existing concepts and complexities in political, economic and socio-cultural ideologies, man has always and continuously pondered over the aspects of his nature. Unity, equality, trade and commerce are at the forefront of man's complexities. With these thoughts in mind, man has moved through history trying to satisfy his desires in relation to others. The advent of the twenty-first century gave birth to the idea of making the world a single village, thus, globalization. Globalization is the most talk-about issues in the 21st century. However, there is the difficulty of the world to come up with a single and uniform definition. This is because, so many people doubt if the happenings in the world today are as a result of globalization. Thus, due to these global differences of what this concept actually is about, globalization has grown to involve aspects not only of economy, but politics and other socio-cultural issues. Globalization affects almost every human being, this is because the process of globalization is said to have expanded almost through out the entire world either through transport, commerce, and communication. In addition, man’s activities on the globe are all located under these sectors. Culture, as a way of living of man, is identified by every one immediately after birth and was often...
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...http://www.apop.com.au/pdf/MaryKalantzisse2402speech.pdf http://johnbuttonprize.org.au/static/files/assets/040dfe80/John_Button_School_Prize_winner_2012_Anjali_Bethune.pdf http://www.allenandunwin.com/sociologyaustralia/files/Immigration.pdf http://www.immi.gov.au/media/publications/research/social-costs-benefits/chapter_3-6.pdf SECTION IV: ADVANTAGES AND DISADVANTAGES OF MIGRATION | Advantages | Disadvantages | |1. Cultural and linguistic diversity: |Racial conflict: | |Considered a valuable resource |There are those whose this as a | |Over 200 languages spoken here |threat to Australia’s Anglo-Celtic | |A rich mix of traditions, cultures, |background. | |languages and beliefs: |Some groups are discriminated | |multiculturalism is now considered |against eg. Sudanese people in | |a defining characteristic of Aust’s |Tamworth. | |identity. ...
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