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1. Which is the relationship between own price elasticity of demand and third degree price discrimination?

Own price elasticity of demand refers to the responsiveness of changes in demand due to changes in price. In contrast, third degree price discrimination refers to a pricing strategy under which firms with market power separate the market by charging lower price for consumer groups with elastic demand and a higher price for consumers with elastic demands. The relationship between them is the demand for the product differs according to the elasticity. For own price elasticity the price is determined by the elasticity and equilibrium whereas for third degree price discrimination, the firm determines the price based on elasticity only.

2. Refer to the graph in the file “Diffusion of innovation theory”. Which is the group with the highest elasticity to price? And the one with the lowest? Briefly motivate your answer.

The group with the highest elasticity is the early majority. Since this group relies on evidence of the innovation and product quality before making a decision, their demand will be more responsive towards changes in price. If price is too high they will demand less and vice versa. The groups with the lowest elasticity are the innovators and laggards. Since innovators are risk takers their demand will not change irrespective of changes in price. Laggards on the other hand, are those who are conservative and skeptical of change, their demands will not increase even if the price is low.

3. Assume that you are the manager of a company that produces technological goods. You are asked to elaborate the pricing strategy for a new product with an innovative technology (as a new smartphone or a new music player). According to the diffusion of innovation theory, would you start with a relatively low or high price? And, as time passes, would

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