...Fast Food Promotional and Advertising Strategies xxxx BUS 508 – Contemporary Business xxxx xxxx Strayer University Fast Food Promotional and Advertising Strategies The purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Two uses for consumer-oriented promotions that could assist a fast food company in both the short and long term are proposed in this paper. The leading fast food company, McDonald’s, has made pricing decisions to meet their competitors’ prices so that price is a nonissue and focus rather on adding value to attract customers. When their prices are equal, fast food companies can take alternate actions in order to differentiate themselves and gain competitive advantage. Lastly, the most effective advertising medium for a company in the fast food industry, which is television advertising, is examined in this paper. Promotional Strategies: McDonald’s vs Domino’s Pizza McDonald’s is the largest global fast foodservice retailer with more than 35,000 restaurants in over 100 countries offering a substantially uniform menu with some geographic variations. McDonald’s restaurants serve about 70 million people each day (Fast Food Industry...
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...Research on technology and teacher education: current status and future directions. Author: Willis, Jerry.; Thompson, Ann. Sadera, William. Source: Educational Technology Research and Development v. 47 no4 (1999) p. 29-45 ISSN: 1042-1629 Number: BEDI00000113 Copyright: The magazine publisher is the copyright holder of this article and it is reproduced with permission. Further reproduction of this article in violation of the copyright is prohibited. [pic] Much of the field we call educational technology has links that go back for almost a hundred years, at least to the museum movement in the early part of the 20th century. The museum movement and the success of training and development work during the two world wars were major factors in the development of the field. Educational technology flourished in the 1950s and continues to play an important role in many colleges of education. The particular subdiscipline of educational technology we will explore in this paper does not have a long history. Information technology and teacher education (ITTE) is now a scholarly and professional discipline, but it has only recently become so. During the 1970s and early 1980s, while most educational technology programs continued to emphasize more traditional concepts and skills such as the systematic design and development of instructional materials, a separate group of graduate programs emerged that provided some of the foundations for ITTE. These programs, usually at the master's level...
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...CECOM FSB Instructor Course Student Guide 15.03.23 PREPARATION 1 Instructor and Classroom Preparation 3 Classroom Management 17 Course Introduction 33 LESSON PLANNING AND PRESENTATION 41 Introduction to Lesson Planning 43 Anticipatory Set 51 Learning Objectives Writing Questions and Objectives Using Bloom’s Taxonomy 57 Input and Modeling Implications of Short-Term Memory Research Implications of Long-Term Memory Research Presentation Skills: Verbal, Vocal, Visual Presentation Skills: Questioning 77 93 105 113 Guided Practice Cooperative Learning Learning Styles/Modalities: Multiple Intelligences 121 135 Independent Practice Differentiated Instruction Assessment 153 161 Closure 171 REFERENCES 177 1 2 3 4 5 6 Course Overview Lesson Planning • • • • • • • • • • • Class Schedule • Start Time • Lunch • Dismissal • Breaks Class Agenda: what topics are taught on what days Review Anticipatory Set Objectives Purpose Input and Modeling Check for Understanding Guided Practice Closure Independent Practice (Sousa, 2011) The instructor is given what to teach, and he/she chooses how to teach it. We intend not to overwhelm students with information, and we will learn why in later lessons on memory. 7 Reliable Sources • • • • Quick reference guides Training manuals Manufacturer’s website...
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...Owoseni Omosolape Olakitan __________________________________________________________________________________________ Abstract Various personality variables determine entrepreneurial intentions and ultimately entrepreneurial success. This paper investigated the influence of personality on entrepreneurial success. We examined the impact of gender, locus of control and risk-taking behaviour on the success of an entrepreneur. The participants in this study were thirty-five solo entrepreneurs located around Agbowo, University of Ibadan area, Ibadan, Oyo state, igeria. 34.3 percent were males and 65.7 percent were females aged between 21 and 60. Six hypotheses were tested using various statistical techniques including independent ‘t’ test, analysis of variance and multiple regression. The results showed that risk-taking behaviour and locus of control had no significant interaction effect on entrepreneurial success. There was also no significant difference between risk-taking behaviour and entrepreneurial success. The findings showed that a significant difference existed between internal locus of control and entrepreneurial success. The study also showed that there was no significant difference in the entrepreneurial success based on gender differences. Finally, locus of control, risk-taking behaviour did not collectively predict or determine entrepreneurial success. On the basis...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...How Marketing Strategies Impact on Buying Behavior of Customers, A Case Study of TESCO Table of Contents Chapter 1; Introduction to Topic Introduction Introduction to Tesco Aim of the Study Importance of the Study Research Questions Research Objectives Research Strategy Chapter 2; Background Literature Review Chapter 3; Methodology Research Design Research Approach Research Methodology Reason for Methodology Selection Data Collection Tools for Data Collection Sampling Methods Data Presentation Sample Size Data Analysis Validity Reliability Ethics of Research Limitations of the Research Chapter 4; Data Analysis Introduction Tesco Marketing Strategies of a retail Business Consumer Behavior Determinants Marketing Strategies to Affect Consumer Psychology Potential Fail Points of Retail Marketing Effect of Marketing Strategies on Consumer Behavior Chapter 5: Conclusion Introduction Retail Marketing Strategies Determinants of Consumer Behavior Consumer Psychology based Marketing Strategies Retail Marketing Fail Points Marketing Effects on Consumer Behavior Conclusion References CHAPTER 1: INTRODUCTION TO TOPIC 1.1. INTRODUCTION The world today is subjected to globalization that has affected every part of the business. Business strategies have changed; customer is more aware of what he actually needs, multiple options are available much conveniently then were ever before. This over competitive environment has increased the pressure...
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...The International Journal of Organizational Analysis 1997, Vol. 5, No. 2 (April), pp. 156-179 GAINING A PERSPECTIVE ON INDIAN VALUE ORIENTATIONS: IMPLICATIONS FOR EXPATRIATE MANAGERS Suresh Gopalan Joan B. Rivera West Texas A&M University India's emergence in the international business arena presents challenges to Western-trained expatriate managers assigned there. These expatriates are familiar with management theories and practices based on value orientations very different from those in India. Kluckhohn and Strodtbeck's Value Orientations Framework is used to provide an overview of the different types of cultural values an expatriate manager will confront in Indian society. The impact of Indian values on various management practices, including team composition, leadership, motivation, and human resource management functions is also discussed It is hoped that this examination of the dominant value orientations of Indian employees will facilitate the successful transfer of Western expatriates to India. Over the last two decades, the Pacific Rim countries of Japan, South Korea, Taiwan, China, and Southeast Asian countries of Thailand, Malaysia, Hong Kong and Singapore have achieved tremendous economic success (Adler, 1994; Foster, 1995). A relative newcomer to this group of countries is India, which is emerging as an industrial power to be reckoned with. As a consequence of the free market reforms and economic liberalization programs pursued by the Narasimha Rao administration...
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...both academic and industrial bodies in the development of such. The handbook assists with the updating and development of staff involved in the Organisation, Planning and Implementation of Events. Authors: Asta Beloviene is a Dean of Business Faculty has great experience in management of education process, communication between different levels of training and social partners. Remigijus Kinderis is a Lecturer of Tourism Administration Department, Director of the hotel “Pajuris “ in Klaipeda, author of various tourism feasibility studies and projects. Phil Williamson (FHEA, MSc Events, Cert Ed, DMS, BA) is a Senior Lecturer in Events Management. 12 years experience of delivering to undergraduate, postgraduate, industry. Phil’s practitioner experience was with leading UK commercial event organisations. Tilcho Ivanov (Prof. Dr is a Professor in Branch Economics and Management and Economic Analysis at the University of National and World Economy and Varna Free University “Chernorizets Hrabar”. He has more than 30 years of experience in different economic sectors. Carmen Anton Ortin is part of the staff of Fundación Universidad Empresa Region of Murcia (FUERM). She is graduated in Marketing, public relations in companies and international commerce. 12 years professional experience in event management and planning. 2 3 Content Introduction Chapter 1. Events Planning Models 1.1 Event Definition 1.2 Event Models and the Management of the Events Process 1.3 Key...
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...0‑415‑97409‑7 (Hardcover) International Standard Book Number‑13: 978‑0‑415‑97410‑3 (Softcover) 978‑0‑415‑97409‑7 (Hardcover) No part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging‑in‑Publication Data Tyson, Lois, 1950‑ Critical theory today : a user‑friendly guide / Lois Tyson.‑‑ 2nd ed. p. cm. Includes bibliographical references and index. ISBN 0‑415‑97409‑7 (hb) ‑‑ ISBN 0‑415‑97410‑0 (pb) 1. Criticism. I. Title. PN81.T97 2006 801’.95‑‑dc22 Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the Routledge Web site at http://www.routledge‑ny.com 2006001722 I gratefully dedicate this book to my students and to my teachers. I hope I will always have difficulty telling you apart. Contents Preface to the second edition Preface for instructors...
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...The International Journal of Organizational Analysis GAINING A PERSPECTIVE ON INDIAN VALUE ORIENTATIONS: IMPLICATIONS FOR EXPATRIATE MANAGERS Suresh Gopalan Joan B. Rivera Article information: Downloaded by UNIVERSITY OF EXETER At 06:38 24 October 2015 (PT) To cite this document: Suresh Gopalan Joan B. Rivera, (1997),"GAINING A PERSPECTIVE ON INDIAN VALUE ORIENTATIONS: IMPLICATIONS FOR EXPATRIATE MANAGERS", The International Journal of Organizational Analysis, Vol. 5 Iss 2 pp. 156 - 179 Permanent link to this document: http://dx.doi.org/10.1108/eb028866 Downloaded on: 24 October 2015, At: 06:38 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1038 times since 2006* Users who downloaded this article also downloaded: Saikat Banerjee, (2008),"Dimensions of Indian culture, core cultural values and marketing implications: An analysis", Cross Cultural Management: An International Journal, Vol. 15 Iss 4 pp. 367-378 http:// dx.doi.org/10.1108/13527600810914157 Colin M. Fisher, Raj Shirolé, Ashutosh P. Bhupatkar, (2001),"Ethical stances in Indian management culture", Personnel Review, Vol. 30 Iss 6 pp. 694-711 http://dx.doi.org/10.1108/EUM0000000005981 Nitish Singh, Hongxin Zhao, Xiaorui Hu, (2005),"Analyzing the cultural content of web sites: A crossnational comparision of China, India, Japan, and US", International Marketing Review...
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...with the case study of Abercrombie and Fitch Co. to create their brand value and getting an international recognition among the top appeareal companies around the world. The paper is studied with respect to the most important related departments of a business marketing finction: services, human resources and finance. Furthermore, the case study of another retail business giant apple is studies to conclude about the research and findings. The structure of report includes discussion about the problem in martketing and analysis. The proposed solutions to the research post findings is also included in the thesis. Previous study for marketing research about Apple is also include in the report to conclude the research. Table of Contents Chapter 1. Introduction 1 1.1. Background 2 1.2. Research Question 4 Chapter 2 Case Brief 5 2.1. Resume of the case 5 2.2. Relevance of the case 6 Chapter 3 Research insight 7 3.1. Problem statement and plan of analysis 7 3.2. Literature review 8 3. 3. Research discussion 12 3.3. 1. Research plan 12 3.3.2. Research design 12 3.3.3. Research methodology 13 3.3. 4. Data...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...Helsinki University of Technology Department of Industrial Engineering and Management Doctoral Dissertation Series 2010/8 Espoo 2010 LEADERSHIP IN A SMALL ENTERPRISE Helena Palmgren Dissertation for the degree of Doctor of Science in Technology to be presented with due permission of the Faculty of Information and Natural Sciences, Helsinki University of Technology, for public examination and debate on May 7, 2010 at 12 o'clock in Auditorium AS1 at the Aalto University School of Science and Technology, Espoo, Finland Aalto University School of Science and Technology Department of Industrial Engineering and Management P.O. Box 15500 FIN-00076 AALTO FINLAND Tel. + 358-9-4702 2846 Fax + 358-9-4702 3665 Internet http://tuta.tkk.fi Copyright © Helena Palmgren helena.palmgren@ttl.fi ISBN 978-952-60-3100-2 (print) ISBN 978-952-60-3101-9 (electronic) ISSN 1797-2507 (print) ISSN 1797-2515 (electronic) URL:http://lib.tkk.fi/Diss/2010/isbn9789526031019/ The cover artwork © Eila Haydn, 2010 All rights reserved. No part of this publication may be reproduced, stored in retrieval systems, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without permission in writing from the publisher. Edita Espoo 2010 ii ABSTRACT OF DOCTORAL DISSERTATION AALTO UNIVERSITY SCHOOL OF SCIENCE AND TECHNOLOGY P.O. BOX 11000, FI-00076 AALTO http://www.aalto.fi Author Helena Palmgren ...
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