...STRATEGIC MANAGEMENT Business Strategy Case Analysis “NESTLE” Group Members : Suhendra Suwardi (10313010) Fadly Hassan (10313011) Kanigya Kadiso (10313019) Steven Edbert (10313026 Johan Susetyo (10313029) BUSINESS MANAGEMENT INTERNATIONAL CIPUTRA UNIVERSITY SURABAYA 2016 NESTLE 1. Company Profile of Nestle : Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. Nestlé history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by th founder, Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. In 2011, Nestlé was listed No.1 in the Fortune Global 500 as the world’s most profitable corporation. The Nestlé Corporate Business Principles are at the basis of the company’s culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking. 2. Case analysis from following article : Nestle's commitment to sustainable business practices...
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...Anna Frolova, Danya Setiawan, Edbert Mulia WebTV Case Canvas Deliverable: What are the three most important terms that WebTV should request, in order of priority? 1. Money: Perlman is in desperate need of money (Page 9 “Running on Fumes”). The company has 2 ways that they can get money, either from a partnership with a CE (and they will get an automatic 1.5 million from their initial investor, Miles Davis) or they can continue partner up with a VC such as Brentwood in exchange of ownership. 2. Partnership: Perlman is pressured to partner with a CE from his initial investor and from the dwindling bank account. WebTV can’t really make any profit until they have this kind of partnership, unless they decide to go an entirely new route and try to go at it alone, which is very risky because of their current financial condition and the market itself. Another partnership they are considering on doing is with a VC called Brentwood, but it was not mentioned how much of the company’s stake the VC wants with a $30-$40 million valuation range. 3. Control of Company: This is a very important term for WebTV in the company's point of view. WebTV is introducing a new product to the market where they have received positive feedback from surveys (page 4), they would want to keep as much control as they can to keep the prestige of being the first ones to have this product as well as hold the decision making power regarding their product. However, they...
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