...CASE 5-3 Eddie Bauer: Strategize with Secondary Marketing Data 1 - What demographic and geographic information should Eddie Bauer collect to select store locations? 1. What demographic and geographic information should Eddie Bauer collect to select store locations? The demographics which the firm needs to collect will be the financial stability of the customers which have been living near the stores or the prospective sites. They need to have data on their employment and the type of employment. The annual salary figures along with the time of bonuses will help the firm to develop its offering strategies. The tastes and the preferences can be analyzed from the cultural mapping of the sites which will help the firm to understand the type of products which will attract the customers the most. The recent buys will help the store to understand the type of products and the price range which has been triggered the buys. This information will help to understand the various aspect of the consumer buying behavior. The geographic information required will be the location of the various public places which are near the sites, they can be the universities and also the shopping plazas. The locational advantage can be derived by setting up the store in a posh neighborhood which will help in the sales of the international brands. The location of nearby offices will also help in the sales. The network of roads need to be understood as more traffic will also mean the lack of parking spaces...
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...w. wi l ey .c om/ c o l le ge / aak CASE 5-1 Barkley Foods Joyce Stevenson, the manager of marketing research for Barkley Foods, had just left an emergency meeting with the firm’s president. An opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, a decision had to be made within three or four weeks. This decision depended on judgments about the future prospects of the gourmet frozen dinner market and whether Barkley could achieve a competitive advantage. The marketing research group was asked to provide as much useful information as possible within a 10-day period. Although uncomfortable with the time pressure involved, Joyce was pleased that marketing had finally been asked to participate in the analysis of acquisition prospects. She had pressed for such participation and now she had to deliver. Because of prior work on frozen fruit juices, Joyce had some knowledge of the gourmet frozen market. It was pioneered by Stouffer, who introduced the Lean Cuisine line of entrees in 1981. Since then, other firms have entered the industry with complete gourmet dinners (including Swanson’s Le Menu and Armour’s Dinner Classics). The distinction between entrees, dinners, and the three main types of food offered— conventional, ethnic (i.e., Benihana Restaurant Classics), or low-calorie (i.e., Weight Watchers or Light & Elegant)—define relevant submarkets. Joyce hypothesized that the gourmet...
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...ACKNOWLEDGEMENT “Acknowledging the debt is not easy for us as we are indebted to so many people”. I take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement and co-operation that I have received from others. Words alone cannot express my deep sense of gratitude to Mr. Asoka Weerakoon-HR-Admin EAM maliban Textiles Pvt Ltd. Jordan, who provided me an opportunity to meet him when he came to Srilanka and to get the information I needed to do this project. His valuable guidance & support made this project work an enlightening educational experience. I would like to express my deep sense of gratitude to everyone who directly or indirectly helped me during my project work. M.V.M. Rodrigo EXECUTIVE SUMMARY People form an integral part of the organization. The efficiency and quality of its people determines the fate of the organization. Hence choice of right people and placing them at right place becomes essential. Recruiting and selection comes at this point of time in the picture. Recruiting is a strategic function for HR department. Recruitment and selection form the process of hiring the employees. Recruitment is the systematic process of generating a pool of qualified applicant for organization job. The process includes the step like HR planning attracting applicant and screening them. This step is affected by various factors, which can be internal as well as external. The...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...Systems, Sixth Edition • Oz Information Technology in Theory • Aksoy, DeNardis Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, Sixth Annual Edition • Brady, Monk Succeeding in Business Applications with Microsoft Office 2007 • Bast, Gross, Akaiwa, Flynn, et.al Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Databases Database Systems, Eighth Edition • Rob, Coronel Concepts of Database Management, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Seventh Edition • Pratt A Guide to MySQL • Pratt, Last Guide to Oracle 10g • Morrison, Morrison, Conrad Oracle 10g Titles Oracle9i Titles Enterprise Resource Planning Concepts in Enterprise Resource Planning, Third Edition • Monk, Wagner Data Communications Data Communications and Computer Networks: A Business User’s Approach, Fourth Edition • White Systems Analysis and Design Systems Analysis and Design in a Changing World, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd Systems Analysis and Design for the Small Enterprise, Third Edition • Harris Security Management of Information Security, Second Edition • Whitman, Mattord Principles of Information Security, Third Edition • Whitman, Mattord Readings and Cases in the Management of Information Security • Whitman...
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