...Toulmin model assignment Now that you have a firm understanding of the Toulmin model and its various parts, you will now apply that information to the real world. You are to find an argument made in a newspaper or magazine editorial, and then analyze the argument via the Toulmin model. The article can be from an online newspaper or magazine, but blogs or normal webpages are not acceptable. Additionally, the article MUST be an editorial or op-ed piece – these are to be personal views that are making a specific argument about an issue. Beyond including a hard copy of your article, you will want to include the following: * Identify the parts present – analyzing the artifact, you will identify any and all parts of the Toulmin model that are present within the artifact. For each part, you will need to present three aspects: * Define the Toulmin part – define (briefly) what this part is (to demonstrate that you know what you’re supposed to be looking for). This should be in your own words – don’t just quote the readings. * Express the example – express what specifically, within the artifact, is representing this particular part of the Toulmin model. This should be a direct quotation from the article. Do NOT paraphrase this part. * Explain the selection – explain why this particular selection you have chosen is a representation of this particular part of the Toulmin model. How does it fit into this type? Why would this be an example of the part...
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...Have you ever wondered how much energy your family us in a day? In our world today we have all kinds of new knowledge and technology to help us save energy available for us. Some of this comes in the form of light bulbs and other is just to train family members to shut the light off when they walk out of the room. Either way with a product or by turning a light off we should all do our best to save energy. I believe this is a moral issue because some people just do not care how much electricity they waist or that by using certain products they could save our planet from pollution. Pollution is another issue that is big concern in our world today. The community where I live has a chemical plant not far from it and over the years there have been many struggles to get them to dispose of their wastes properly. This is our world and if we do not take care of it by conserving energy and limiting pollution what will it be like for our children and grand children? Will there even be a world? Will there be diseases worse than cancer? These issues I believe are more of moral issue than anything else and it all comes down to respecting others as well as our homes and environments. To solve these issues I believe that there should be training available in the schools, work places and communities. Factories that have chemicals or cause any other kind of pollution should be punished for not obeying the laws and regulations on dumping wastes. Every employee should be made to take part...
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...done/what you think would work 8. Make a suggestion or general recommendation 9. Be concise and focused – plan what you want to say and don’t wander off the topic 10. Limit your letter to 2-3 paragraphs 11. Use bullet points in the body of the text 12. Use polite, semi-formal, personalized language (I, we, us); everyday vocabulary (think of a 12-year-old reader) 13. Write with active voice sentences 14. Sign the letter with your full name, address, email address and telephone number 15. Revise and edit your first draft a. Check for spelling, grammar and punctuation mistakes b. Remove unnecessary content and unnecessary words – 250 - 400 words c. Check the sequence of ideas 16. Find out the editor’s name and address from the editorial page/webpage 17. Find out how you should send the letter (e.g. fax,...
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...could sway public opinion in a way detrimental to the general good, it is hoped that another press outlet could provide a more neutral standpoint. Lastly, social media and the Internet have given rise to a new batch of citizen journalists where anyone can write something on an amateur news site and it could be considered news. It is great that every day people now have more of a voice and tools to broadcast, but there are downsides to this phenomenon. Without editorship, blog posts could disseminate harmful or incorrect information. How does media rules in elections? The media affects presidential elections by ensuring that everybody regardless of where they are receives the proceedings or is made aware of what is going on. The media people will report the findings of each step and every phase of the elections and give counts for each candidate without altering or biasness and by viewing we can be able to follow each step by ourselves. They also identify candidates, emphasize on selected issues, write editorials and broadcast different...
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...it everyday, and they bore their friends to death on the weekends talking about it. Think of these people while you're planning, creating, and promoting your content. Image Source: http://wrd.cm/1ajS9jU Build a Strategy Before you put finger to keyboard you need to construct a strategy. This strategy serves as your atlas. Your atlas allows you to navigate your course like a true sea captain. The most essential component of your strategy is your goal; it is the X of your treasure map. Image Source: http://bit.ly/1gBvweH Strategy Quick-Tips • Focus your inbound marketing strategy on the questions your prospective buyers are asking. • Plan your strategy in quarters. For the upcoming quarter, plan out each blog post around a content offer, plan out two content offers for the following quarter, and pick a theme for the next two quarters. • As you create your content, look at the analytics, hone your strategy for the next quarter and plan a theme for three quarters out. Create Detailed Personas Creating epic content marketing starts by putting the customer first. To create content that will...
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...Alyssa Taelman Etude De Marché The influence of Northern European bloggers What influence do bloggers have on fashion? Introduction Nowadays, fashion blogs are all over the Internet, but what exactly is a fashion blog? I will start out by a definition of a fashion blog and a definition of a fashion blogger. Definition fashion blog: a fashion blog is an online medium where all sides of fashion are covered. This includes blogs about: Runway trends Fashion items, such as shoes and handbags Celebrity fashion Street style outfits worn by regular people Definition fashion blogger: fashion blogger are ‘normal’ people, fashion fans, who decide to express their opinions about fashion statements giving their own personal interpretations of what trends are. The opinions may then become very popular world wide because of the medium they use: Internet. Fashion blogs can be categorized in a number of ways: by writer’s expertise, by ownership and by theme. 1 By writer’s expertise 3 sorts of writers can write fashion blogs: insiders, outsiders or aspiring outsiders. 1. Insiders Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media (fashion writers, fashion critics and fashion reporters). For example: Yara Michels from This Chick’s Got Style who is also a magazine editor for Elle Holland. 2. Outsiders Outsiders are people who know a lot (or at least have strong...
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...Since the start of the 21st century, a new phenomenon has emerged in the fashion world. Fashion Bloggers take their form in street style photography, documenting their daily “looks” and interest online, primarily through social media, for the entire world to see. Many are quickly becoming the most influential members of the industry. Amateur photographers with intriguing styles have kicked the doors of the once exclusive fashion world open and draw in millions of readers and viewers, democratizing the industry, showing that even the average can claim a stake in the paramount. Fashion bloggers have become the new faces of this generation, with many of their blogs and social media feeds garnering more followers than celebrities do. Representation is the act of speaking for or acting on behalf of others and one of the greatest sources of representation in the fashion world are bloggers, as they have an extraordinary impact on the business wherein both designers and consumers now look to them for representation of the masses. In “Conspicuous and Authentic”, Marwick defines fashion blogging as “an international subculture comprised primarily of young women who post pictures of themselves, swap fashion tips, sell vintage clothes and review couture collections… [participating] in the global flow of consumption while simultaneously producing fashion media which is read worldwide” (1). Bloggers, in a sense represent more than just themselves, they represent their readers and the brands...
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...Blog as a Form of Popular Communication In 2005 spring, a 16 years old boy from southern U.S. decided to tell his parents he was a gay and he did not take it well. Thus, his parents decided to send him to a Christian “straight camp” to get him back on the right path. He poured his emotions into a blog on his MySpace.com website which was accessible to the whole Internet. In his posting, he raised the idea of suicide and harming his parents and he wrote his emotional anguish about the camp, including a strict list of rules he would be living upon in next several weeks before leaving for the camp. Within one day, his postings began spreading among blogosphere, provoking a political demonstrating, a state investigation and international new coverage eventually (Tremayne, 2007). The impact of the experience on him remains unclear, but the whole event suggests that the power and dominance of blog in transmission of information and message are evidence comparing with the pre-blog era, in which his story unlikely spreads out further than the circle of his family and friends. According to Gunn and Brummett (2004), among communication studies scholars, “popular communication concerns the study of objects that are widely circulated by means of mass media” (p. 708). In early time, the most popular objects of analysis were radio, television, advertisements and films. However, along with the Internet matures and becomes essential in people’s daily life, new types of popular communication...
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...THE “BLOG” EXPERIENCE: WHEN FREEDOM BECOMES INVASION INTRODUCTION Francois Voltaire, one of France’s most famous philosophers became well-known for this often quoted phrase: “I may disagree with what you have to say, but I shall defend, to the death, your right to say it.” The phrase summarizes the spirit of the freedom of speech – one of the inventions of the 18th century Enlightenment, a time when discussions among the upper class were construed as constituting the public sphere. Although they belonged to the sophisticated members of society, their conversations highlighted social equality and everyone was given the chance to speak and be demanded to listen. With free and frank conversations, people became acquainted with points of view that were not familiar; they discovered strengths and weaknesses in their personal arguments, and subsequently became moderate in the expression of their views taking into consideration the arguments of others. With this small light ignited in the intellectual realm, the idealism of free communication of thoughts and opinions spread and became one of the trademarks of democratic societies. During the next century, John Stuart Mill affirmed that societies progress when people freely express themselves because errors and misconceptions are exposed, and alternatives were proposed. These sentiments became the backbone of the United Nations’ Declaration of Human Rights, adopted in 1948...
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...Nurse Educator Nurse Educator Vol. 34, No. 5, pp. 209-213 Copyright ! 2009 Wolters Kluwer Health | Lippincott Williams & Wilkins Wikis and Blogs Tools for Online Interaction Jane S. Grassley, PhD, RN Robin Bartoletti, MS Online education requires nursing faculty to learn teaching strategies that encourage students’ interaction with the course content, their peers, the faculty, and the technology. The Web 2.0 technologies of wikis and blogs can help faculty direct online learning activities that encourage peer support, collaboration, and dialogue. The authors discuss these tools and how they were used to engage students in a nursing research course. ince the mid-1990s, increasing numbers of people have come to rely on the Internet as a convenient source of information and education. In nursing, the growing need for convenient and nontraditional learning strategies fostered a proliferation of Web-based nursing education programs. Since teaching online requires faculty to use strategies that differ from those used in face-to-face classrooms, nurse researchers have investigated characteristics of online education environments that facilitate students’ engagement with learning.1-3 Thurmond concluded,3(p237) ‘‘Good teaching practices are deeply rooted in the concept of interaction.’’ MancusoMurphy4(p257) identified interaction among faculty and students as ‘‘the core element of an effective online environment.’’ Researchers determined that peer support, collaboration, and...
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...que asistieran de 40 a 60 invitados a cada evento. La contestación a su pregunta fue la implementación de la tecnología Web 2.0. El plan de la compañía consistía en lo siguiente: • “Blogging”- El CEO de la compañía matriz de Stormhoek, Orbital Wines, en colaboración con Hugh Macleod, un muy conocido “blogger”, escribieron docenas de “blogs” sobre el evento, solicitándole a voluntarios que sirvieran de organizadores del evento. Entre las personas incluyeron a otros “bloggers” y a entusiastas de vino. • “Wiki”- Usando tecnología “wiki” le proveyeron a cada voluntario la información del contacto y localización. La tecnología “wiki” era principalmente usada para relaciones de gestión de clientes. Esta incluía caricaturas y otro tipo de promoción. • “Podcasts”- Usaron Web de contenido RSS para enviarle noticias y análisis de vinos a los correos electrónicos de los participantes. • Enlaces de Video y Fotos - El “blog” corporativo apoyaba enlaces de video. “Bloggers” podían “cut” and “paste” enlaces incorporados a los videos de YouTube directamente en una entrada. La compañía también posteaba videos en YouTube. • Shopping - El sitio de “blog” actuó como un portal de Stormhoek e incluía soporte para la...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
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