According to Edmundson’s article, he explains the reasons behind education being a product of advertisement and colleges being the ones who supply it. With his personal experiences as a college professor, he makes convincing and persuasive arguments. At first, he cannot pin point the idea as to why students have lacked interest in their education. However, he then blames society for having such a negative impact on the students. Society has turned itself into a union that shows students how much more important it is to spend large amounts of money on goods and services than actual, beneficial needs. In other words, colleges have made it evident that they concentrate more on fixing their appearances and forming relationships with corporations