...Switzerland lies at the crossroad of several main European cultures. The national languages include German 65%, French 18% and Italian 10%, along with Romansh 1%, which is spoken by small minority of the population. (CIA, 2014) As e result the Swiss culture is characterized as really diverse. Moreover, the 26 cantons supplement for the large cultural diversity. Swiss culture has been affected by its neighboring countries, but during the years Switzerland has developed a distinctive one with strong regional differences. Government Switzerland is highly decentralised country and divided in 26 cantons.The politics of Switzerland take place in the framework of a multi-party federal directorial democratic republic. Executive power is not concentrated in one person, but in the goverment and the federal administration (CIA, 2014). Many important decisions are left to the population to decide. The reflection of this could be easily seen in the business structure in Switzerland. The country is not dominated by limited number of large companies, but rather of medium and small organisations. Economy In the Swiss economy only a small percentage of people are involved in the Primary sector, while a large minority is involved in the Manufacturing sector-23% in 2011. However, the greatest amount of people work in the Service sector of the economy -74% in 2011. The main areas include biotechnology, microtechnology, pharmaceuticals as well as banking and insurance (Swiss Federal Statistical...
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...Country Analysis: Switzerland The business world evolves constantly. Today’s companies are not looking to overtake the market in their home towns; they are working towards global domination. When a company decides to push their business into the International market they have an immense task on hand. One can’t visit a foreign country and say to themselves “this looks like a nice place to sell my product, let’s set up shop.” There are many aspects of a country that a business needs to look into before diving to their demise in an unknown land. Switzerland is a country with a legacy of beauty, immaculate knives and watches, and a banking industry that no one trusts more. One may think that a country is a country and there is nothing more to it. If something sells in just one store it is bound to be the next best thing country wide. This is a huge misconception, and a naïve way to do business. There are 26 separate cantons within Switzerland, with numerous separate economies, and what one may like, their neighbor may despise. As of July 2006, the Swiss population was estimated to be 7,523,934, with 68.1% being between the ages of 15 and 64 (Internationalist). All of which have different tastes, cultures, norms, and to say the least, speak a dialect of the five languages that inhabit the country. For the most part the population makes a similar salary as those in the United States. For example a person in an apprenticeship position has a salary between...
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... GDP of Switzerland One for all and all for one. Many people have heard this saying before, but not many people know that this is the motto of Switzerland. In 2002, Switzerland was asked to join the European Union, but immediately declined the invitation. In fact, Switzerland is so great and their government thinks so highly of itself, that they believe that there is no place for them in the European Union. Switzerland ranks high in several metrics of national performance. According to Credit Suisee, Switzerland has the highest nominal wealth per adult in the world and the eighth highest per capita gross domestic product. Swiss citizens also have the highest life expectancy in the world and the country spends the most money in the world on healthcare. Zürich and Geneva, two major cities in Switzerland, have both been ranked among the top cities in the world with the highest quality of life. Established on August 1, 1291, Switzerland has a current population of 8 million. The country is known for being neutral and avoiding warfare; they have not been involved in a war since 1815 and did not join the United Nations until 2002. Switzerland is frequently involved with peace-building around the world; in fact, the Red Cross came from Switzerland. Swiss values are federalist in nature and the country runs under a direct democracy. Education is very important in Switzerland; there are more public schools than private schools nationwide...
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...Introduction : Switzerland is a landlocked country geographically divided between the Alps, the Central Plateau and the Jura. Its area is 41,285 km2 (15,940 sq mi). The Swiss population of approximately 7.8 million people concentrates mostly on the Plateau, where the largest cities are to be found. Among them are the two global cities and economic centers of Zürich and Geneva. Switzerland is one of the richest countries in the world by per capita gross domestic product, with a nominal per capita GDP of $67,384. Switzerland also has one of the world's largest account balances as a percentage of GDP, only placing behind a few oil producing countries. Zürich and Geneva have respectively been ranked as the cities with the second and third highest quality of life in the world. In 2010, World Economic Forum deemed Switzerland the world's most competitive country. II. Brief discussion of the country’s relevant history Switzerland’s geographical position with its transit routes over the Alps made it a desirable possession for European great powers through the ages. Switzerland developed slowly over many centuries, as more and more regions came together to form a loose confederation whose members gave each other mutual support. At times their different interests stretched the bonds between them almost to breaking point. It was only in 1848 that Switzerland became a more centralized federal state. This favored its economic development and ended any possibility that Switzerland might break...
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...INTERNATIONAL BALKAN UNIVERSITY Central Government of Switzerland Mentor: Mevludin Ibishi Student: Izet Kryezi Introduction Switzerland, federated country of central Europe. Switzerland’s administrative capital is Bern, while Lausanne serves as its judicial centre. Switzerland’s small size—its total area is about half that of Scotland—and its modest population give little indication of its international significance. A landlocked country of towering mountains, deep Alpine lakes, grassy valleys dotted with neat farms and small villages, and thriving cities that blend the old and the new, Switzerland is the nexus of the diverse physical and cultural geography of western Europe, renowned for both its natural beauty and its way of life. Aspects of both have become bywords for the country, whose very name conjures images of the glacier-carved Alps beloved of writers, artists, photographers, and outdoor sports enthusiasts from around the world. Switzerland was formed in 1291 by an alliance of cantons against the Habsburg dynasty—the Confoederatio Helvetica (or Swiss Confederation), from which the abbreviation CH for Switzerland derives—though only in 1848, when a new constitution was adopted, was the present nation formed. Prior to 1848, internal conflict was quite common, but Switzerland has enjoyed relative domestic tranquility since the mid-19th century, and its organization has remained essentially the same: it is a union...
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...International Marketing MKT 466- Country Paper Switzerland Including Sunglass Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a...
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...are how to improve people standard of living in order to achieve economic growth while at the same time controlling inflation and unemployment (Gans, King, Stonecash and Mankiw, 2009, p. 11). However, the aim of discussion is to analyses how “a country’s standard of living depends on its ability to produce goods and services”. Review Lessons (principles) 8 Gans, et al (2009, p. 11) stipulated that “a country’s standard of living may be measured by comparing personal incomes or by comparing the total market value of a nation’s production”. People living in high-income countries may have a better standard of living than people living in low-income countries because they can afford cars, houses, clothes, furniture, appliances, foods, education and more (Chari & Kehoe, 2006, p. 3). Hobijn and Steindel (2009, p. 2) suggested that the living standard can be determined by looking at the country GDP which stands for “gross domestic product”. Nevertheless, the focus of this discussion is on the real GDP because it measures the production of goods and services at constant prices as it is a pretty good indicator of individual material standard (Hobijn & Steindel, 2009, p. 2). Appendices A and B highlights countries with the highest and lowest GDP per capita in the world. GDP per capita gives the average amount of income that each member of the population potentially has access to. Hence, the more money each individual can access to, the higher the potential standard of living...
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... The ideas discussed in the interactive oral allow the audience to analyze “The Visit” in a newfound light of clarity. Durrenmatt subtly weaves a political commentary into the plot and the setting of his tragicomedy. Written after World War II, Durrenmatt criticizes Switzerland for opting to remain impartial during the war. This decision, in Durrenmatt’s view, was a ruse concocted by the government to conceal their own selfish goals. Guellen, symbolizing Switzerland, is seen as hypocritical when they claim that they would “rather have poverty than blood on our hands” and yet eventually concede unanimously to kill Ill. When the people of Guellen betray Alfred Ill for Claire’s donation of a million dollars, Durrenmatt draws a parallel to Switzerland’s...
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...It is evidentially proven and shown that Switzerland is a more economically developed country than India which is a less economically developed country. Development is the quality of life in a country based on various categories such as health, education, improvement on quality of life in a country itself including material consumption, environment and distribution of wealth. Switzerland has a higher rates of GDP per capita, electricity usage and life expectancy comparing to India. Switzerland is located in the northern hemisphere, in the continent of Europe. It is surrounded by countries such as France, Italy, Germany, etc. India is also located in the northern hemisphere in the continent of Asia. It is surrounded by countries such as Bangladesh, Sri Lanka, etc. The life expectancy of Switzerland is 82 years and the life expectancy of India is 65 years. In Switzerland, the GDP per capita is $37,942 whereas the GDP per capita in India is $3163. This shows a positive correlation between the life expectancy and the GDP per capita as the life expectancy is directly proportional to the GDP per capita; the higher the life expectancy, the higher the GDP per capita of the country. When a country is wealthier, they will have more money to provide good health and medical care services. Switzerland has a high GDP per capita, which shows that most of the citizens are wealthy and have enough money to provide more than enough needs such as food, a shelter and medical care to their family...
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...Country Analysis: Switzerland Country Profile Switzerland is one of the world’s richest and most investment-friendly countries and is ranked one as the freest nation in its region. The country is known for its orderly and prosperous culture, with a modern market economy, and is a member of the European Free Trade Association. Switzerland has a developed infrastructure for scientific research, companies spend generously on R&D, intellectual property protection is generally strong and the country’s public institutions are transparent and stable. Switzerland's major industries include tourism, the provision of banking, insurance and financial services, watch-making, precision instrument manufacturing and chemical manufacturing. The service sector contributes more than 70% of Switzerland's economy, and much of that is financial services. Over 200 thousand Swiss jobs are in banking, which represents~ 5% of the whole Swiss workforce, and they are not the worst paid ones. Switzerland is said to be the world's biggest center of private banking, with more than a third of all private wealth based there. Economic Indictors Switzerland hosts approximately eight million citizens with a GDP country rank of 37 out of 192 countries as of 2013. GDP Per Capita PPP steadily increased over the past five years from $47,317 in 2009 to $53,750, an average increase per year of 3%. The country’s economy experienced significant growth with a GDP Grow Rate of -1.94% in 2009 increased to...
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...Emerging Issues in the Tourism Industry (In case of Switzerland) Introduction According to the World Economic Forum's annual Travel & Tourism Competitiveness Report which was released at the Global Tourism Forum (GTF) in Andorra; Switzerland and some other countries were considered as the most beautiful environments for developing the tourism and travel industries. Tourism always plays a vital role in the economy of any country and it plays the same role in Switzerland. But, it has been struck by the economic condition in Switzerland, because of the world economic recession. Tourists come to Switzerland because of its natural beauty, but with the continuing strike in many areas of Switzerland; it results in the improvement of tourism in Switzerland in recent years. Tourism Growth "Our report measures different factors that make it beautiful to make the tourism and travel industry of one country," said Jennifer Blanke, Lead Director and Economist of the World Economic Forum's Centre for Global Performance and Competitiveness. "The top rankings countries Switzerland, France, Germany and Austria show the significance of regulatory frameworks and supportive business, matched with world-class tourism and transport infrastructure, and a focus on rising natural and human resources for increasing an environment that is beautiful for making the tourism and travel sector." This analysis of the cross-country of the drivers of competitiveness in tourism and travel offers helpful...
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...Switzerland vs. Mexico Switzerland My research paper will individually concentrate on Switzerland and Mexico in its history, competitive advantage, export, trading, and globalization. I will then compare and contrast both countries by their competitive advantage in the market, government intervention, trading, export, and globalization. The Switzerland economy is founded on an exceedingly competent labor force and skilled work. The principal areas consist of micro technology, hi-tech, biotechnology, and pharmaceuticals, also, includes banking and insurance knowledge. Switzerland was not the success story that it is today; in the late nineteenth century Switzerland was a poor nation and its major exports were mercenaries and emigrating citizens. By the early period of the twentieth century, Switzerland had emerged as an industrial nation of importance despite its small size. Switzerland was one of the richest nations in the postwar period and by the 1960 using some measures, Swiss per capita income was the highest in the world. The wealth of Switzerland is the outcome of national competitive advantage where there are shockingly numerous competitors in a wide range of advanced manufacturing and service industries and Switzerland a small nation was able to establish their competitive advantage over large nations and their competitors. The industrial success has allowed Swiss citizens to be employed at high wages and for many years the unemployment has affected...
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...Han Mingyi-------CWID:11682799---------Section(350-001) South Korea, Switzerland and United States Power Distance: The first time I saw the phase “power distance”, I thought it must mean the ability that government control the whole country; however, it means to what degree that a person can influence others’ behaviors and ideas. Compared the score of power distance in United States, Switzerland and South Korea, we can easily conclude that South Korea is a much more hierarchical country. In South Korea, people tend to influence by others, thus prefer a central organized society without so many arguments about the inequalities exists. On the contrast, United State and Switzerland all have lower ranking of power distance. It indicates that people in that two countries try to minimize the inequities in the society. They are independent and not believe in superior control. Individualism Individualism is highly associated with power distance. In United States and Switzerland, they are much more independent so the score of individualism is relevantly high. Countries like United States and Switzerland are defined as individualist societies, in which people tend to only care about themselves and their direct family. A case in point is that Americans always pursue “liberty and justice for all”, which indicates that they emphasis everyone born equals in the society. Examples lie in various aspects of Swiss and American’s life. For instance, the relationship...
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...Trip Report 2011 The Fifth annual Geomatics Engineering Student Trip to Switzerland By Adam Thomas Schulich School of Engineering University of Calgary Table of Contents Introduction .............................................................................................................................................. 2 Itinerary..................................................................................................................................................... 3 CERN.......................................................................................................................................................... 4 CERN Gallery ............................................................................................................................................. 5 Ecole Polytechnique Fédérale de Lausanne (EPFL) ................................................................................... 6 EPFL Gallery............................................................................................................................................... 7 The Federal Office of Topography (SwissTopo) ........................................................................................ 8 SwissTopo Gallery ..................................................................................................................................... 9 Leica Geosystems .....................................................................................
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...Switzerland Market Plan MBA 525: Applied Marketing June 10, 2014 City University of Seattle Abstract This article is a market plan for the beverage company Jack-up to launch products in Switzerland. The paper will first briefly introduce Jack-up’s plan on brand name, packing, market position and risks of launch products in the new market. Then, it will provide a Swiss environment analysis and Swiss market analysis. After that, this research will offer the SWOT analysis and sales forecast of Jack-up Switzerland Company. Finally, the article will discuss the advertising and promotion strategies that Jack-up will utilize. Introduction Jack-up is a leading beverage company in the United States. The company owns over 10 plants in the U.S. engaged in the production of soft drinks such as bottled water, carbonates, concentrates, vegetable juice, fruit juice, coffee, and Tea. In order to expand its business in European market, the company plan to launch products in Switzerland. Totally, Jack-up will launch 5 categories of soft beverages which include bottled water, concentrates, vegetable/ fruit juice, coffee, and Tea. The company will launch carbonated drinks because of lacking ability to compete with the strong competitor Coca-Cola at the beginning of stepping into Swiss market. Since Jack-up has a good reputation in USA, the company will keep using “Jack up” as the brand name and company name in the new market. For packaging, Jack-up will use PET bottles because...
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