...Selecting a media agency In association with: Selecting a media agency INTRODUCTION Whatever their size and experience, advertisers strive for quality, performance and productivity in all disciplines; and media strategy/media buying are no exception. In any discipline, questioning its process may occur at certain times in the lifecycle of an organisation, and this may lead to a media pitch. Over the past years, media planning and buying have come through many changes. Communication groups have turned their media departments into specialised companies and independent media buying shops have strengthened their skills and strategic capabilities. The companies are no longer mere buying points but real media agencies: their competencies have broadened to better meet advertisers’ needs. Today, advertisers face a highly concentrated and sophisticated media agency market, whose players have a high degree of professionalism. Selecting a business partner in this area is therefore a critical step for both the advertiser and the agency, and from both a strategic and financial perspective. In this context, this guide aims at helping advertisers and agencies to work together in an informed manner, focusing on quality and performance in their relationships. We propose methods, from defining the objectives to fine-tuning the contractual arrangements, which will allow the advertiser and its media agency to build a new relationship on solid grounds. Rather than identifying the “best”...
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...Supreme Court of India D. A. V. College Bathinda, Etc vs State Of Punjab & Ors on 5 May, 1971 Equivalent citations: 1971 AIR 1731, 1971 SCR 677 Author: P J Reddy Bench: Sikri, S.M. (Cj), Mitter, G.K., Hegde, K.S., Grover, A.N., Reddy, P. Jaganmohan PETITIONER: D. A. V. COLLEGE BATHINDA, ETC. Vs. RESPONDENT: STATE OF PUNJAB & ORS. DATE OF JUDGMENT05/05/1971 BENCH: REDDY, P. JAGANMOHAN BENCH: REDDY, P. JAGANMOHAN SIKRI, S.M. (CJ) MITTER, G.K. HEGDE, K.S. GROVER, A.N. CITATION: 1971 AIR 1731 1971 SCR 677 ACT: Punjabi University Act, 1961 (35 of 1961), s. 4(3)- University making Punjabi the sole medium of Instruction and examination-Action ultra vires the power conferred by section-Also infringes rights of religious minority to conserve their script and administer their institutions. HEADNOTE: The petitioners are educational institutions founded by the D.A.V. College Trust and Society registered under the Societies Registration Act as an association comprised of Arya Samajis. These institutions were, before the reorganisation of the State of Punjab in 1966, affiliated to the Punjab University constituted under the Punjab University Act, 1947. The Punjabi University was constituted in 1961 by the Punjabi University Act (35 of 1961). After the reorganisation, the Punjab Government under s. 5 (1) of the Act specified the areas in which the Punjabi's University exercised its power and notified the date for the purpose of the section. The effect of the notification...
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...F u r t h e r Praise for Globalization and Its Discontents " Development and economics are not about statistics. Rather, they a re about lives and jobs. Stiglitz never forgets that there are people at t he end of these policies, and that the success of a policy should be d efined not by h o w fast international banks are repaid, but by h o w m u c h people have to eat, and by h o w much better it makes their lives." — Christian Science Monitor " [An] urgently important new book." — Boston Globe " Whatever your opinions, you will be engaged by Stiglitz's sharp i nsights for a provocative reform agenda to reshape globalization. A m ust read for those concerned about the future, w h o believe that a w orld of decent work is possible and want to avert a collision course b etween the haves and the have nots." —Juan Somavia, d irector-general of the International Labour Organization " [Stiglitz s] rare mix of academic achievement and policy experience m akes Globalization and Its Discontents w orth r e a d i n g . . . . His passion a nd directness are a breath of fresh air given the usual circumlocutions of economists." — BusinessWeek " T h i s smart, provocative study contributes significantly to the o n g o i n g globalization debate and provides a m o d e l of analytical r igor c o n c e r n i n g the process of assisting countries facing the challenges of e c o n o m i c development and transformation. . . . Impassioned, balanced and i n f...
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