SUMMER INTERNSHIP PROGRAM
PROJECT REPORT

PROJECT TITLE: DEVELOPMENT OF BUSINESS STRATEGIES AND MEASURING THE EFFECTIVENESS OF DIRECT MARKETING ALONG WITH STUDENT’S PREFRENCES FOR ENTRANCE EXAM PREPARATION AT EduMENTOR

COMPANY NAME: EduMENTOR EDUCATIONAL SERVICES

UNDER GUIDANCE
OF
Prof.Dr.Y Malini Reddy
SUBMITTED BY:
NAME: Eshita Miglani
ENROLLMENT ID: 09BSHYD0272
CONTACT NO.: 09910436436
EMAIL ID: eshitamiglani@yahoo.co.in

ABSTRACT

The project focuses on the various business operations that an organization, relating to the field of educational services undertakes, that help them build an identity for themselves in the niche marketing that they are catering to. In presence of immense competition, the major part of the study comprises of the detailed study of areas that not only improve and develop the product of the company but also help them reach a wider target audience.
The business model of Edumentor has immense growth potential in the future, keeping in mind the recessionary periods. Hence, a study on organizational development of Edumentor and its various operations is the most prudent thing to do.

In all, the study will encompass all functional areas of the organization.
The project has been broken down into various phases for better understanding and segregation of work and operations undertaken

ACKNOWLEDGEMENT

The project I had undertaken required a lot of information gathering and guidance which has been provided by various people at various stages of the project. For this purpose, I would like to thank the Head of the Organization, Mr. Vikas Jain, who acted as a continuous source of motivation.
Company Guide, Mr. Kumar Gaurav, for his invaluable guidance and practical suggestions based on the experience.
Faculty Guide, Dr.Y.Malini Reddy for the continual support, guidance and encouragement extended towards the