Webster University
Space Coast Region
Merritt Island Campus

Case Study Report
Of
Elektra Products, Inc

By

MNGT 5000
Management

Submitted to:

October 30, 2012
Synopsis

Electra Products, Inc. is a manufacturing and retailer of electrical products and supplies. It is facing difficult times due to loss of market shares as a result of competition and lack of new product ideas. They are also having personnel, communication and morale issues. Mr. Martin Griffin, new CEO, was hired to turn the company around. He started a new campaign of empowerment and decided to divide the managers into different problem-solving teams. He asked they come up with ideas to implement the new campaign.
Barbara Russell, Manufacturing vice president, and her team were excited; however, not everyone felt the same way about the new empowerment campaign. Apparently, personnel were discouraged and lost trust in management because of the failed attempts from the past. Some managers did not believe the new campaign of “empowerment” would change anything.
During the following meeting, Barbara reported her team’s recommendations. Mr. Griffin received them with enthusiasm but when he left the room, the other department heads found reasons why the changes would not work. Barbara and her team were very disappointed at the other manager’s lack of support. She was wondering what to do next and thought her choices were not easy: talk to Mr. Griffin, work slowly to gain support from the other teams, or leave the company.
Analysis
A new CEO is attempting to develop teamwork, collaboration and learning through his empowering management leadership style. He is trying to change the culture of an organization; however some of the employees are stuck in the old way of management and old way of doing things. Mr. Griffin is attempting to transition the company to