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Efefef

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Submitted By pradeeph10
Words 717
Pages 3
Adapted from Kurt Lewin’s Model

Unfreeze Stability Undesired Situation

Unfreezing/ Change

Refreeze Stability Desired Situation

Chaos Unpredictability No control Confusing Loss-Attachment

In the unfreezing phase, the change agent unfreezes forces that maintain the status quo to reveal the drawbacks of the present situation. Thus, people become discontented and aware of a need to change. Unfreezing is necessary because before any change can occur, people must believe the change is needed.

Any change process is faced with a certain level of resistance. In the movement phase, the change agent identifies, plans, and implements appropriate strategies, ensuring that driving forces (forces supporting change) exceed restraining forces (forces resisting change).

This is the last phase, during which the change agent assists in stabilizing the system change so it becomes integrated into the status quo. If refreezing is incomplete, the change will be ineffective and the pre-change behaviors will be resumed.

 Pierre Frankel’s background  Studied Economics and business management at a reputed European University  Started career in Switzerland with a Consulting Major in Finance and moved to IT  Joined H-IT a worldwide provider of technology and services  2003- 2006 – Executive Assistant - Global Field Operation  2006 – VP Business Operations- Reporting to President EMEA

 How it started ?  Russian subsidiary was underperforming with unmet

revenue targets and profitability objectives  Frankel lead a strategic project to develop operations  Presented business plan to EMEA and global executives  Deputy MD of CEE(Central/Eastern Europe) offered Frankel on-site growth project in Moscow

 Russian Subsidiary – Current dynamics  Fired last two MDs due to opaque business practices  Current MD - Sergei Lebedev  Underperforming in his

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