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Effect of Facebook on Academic Performance of College Students

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OUR LADY OF LOURDES COLLEGE FOUNDATION
Daet, Camarines Norte

COLLEGE OF EDUCATION

EFFECTS OF FACEBOOK ON THE ACADEMIC PERFORMANCE OF COLLEGE STUDENTS

In partial fulfilment of the requirements in Social Studies 4117 Research in Social Studies

Cydrick B. Andaya (BSEd-IV)
Researcher

Ms. Celia Gatacilo
Research Adviser

CHAPTER 1. INTRODUCTION

A. Background of the Study
Facebook, otherwise known as FB, is the largest online social networking site in the world with 1.15 billion users all over the world, 757 million of which checks their Facebook account daily. Users of Facebook can create a personal profile, add other users as friends, send and receive messages and post videos and photos that other users can comment, share or like. It also gives vast array of news and information almost instantaneously through the ‘pages’ that a user can ‘like’. It was founded on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Originally for college students, it continually grew and became accessible for everybody who has an access over the Internet. Over the course of time, Facebook has become increasingly popular over college students. Without it, student life is almost unthinkable (Debatin, et al., 2009). According to Fleire Castro, a social marketer, 32% of the population or around 34 million Filipinos are active Facebook users in the Philippines. It is estimated that Filipinos spend an average of 4 hours a day on social media and Facebook is considered as the Filipino’s favourite social networking site. 40% of these users are aged 18-24 years old, the age bracket where most college students belong. Based on observations, more students are inclined to use Facebook accounts during class hours. Moreover, some students tend

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