............................................................ 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...mother sitting in their favorite chairs while reading their local newspaper. Others can remember waking up and walking outside to their driveway to get the morning newspaper before getting a cup of coffee. Also, it seems just like yesterday when a co-worker would take it personal if someone picked up their newspaper and started reading it without permission. Reading the daily paper was part of American culture and a favorite pastime. This simple activity informed the average citizen about local politics, events, crime, business, sales, jobs, entertainment, weather forecast, and one could even get his horoscope. Being informed through the newspaper about the local community, the nearest populated city, and our nation once gave people a since of pride. In current times, even though people are just as informed, there are many forms of media that has surpassed the newspaper in providing information with up to the minute news releases. This has taken a large share of the market away from the outdated art of reading the printed version of the news. As people have become more familiar and comfortable with the internet, they are increasingly choosing it as a source of news delivery. In addition there are several other sources of wired and wireless electronic media delivery platforms that are available to the vast majority of people. These devices include netbooks, mobile phones, and e-readers. The newspaper industry is experiencing its worst financial crisis since the Great Depression...
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...2.0 New technology disrupts the old model – Modern Day Challenges 2.1 Preamble With the increase in technological innovation we can observe how these forces are disrupting the conventional business models and marketing strategies of industries. These innovations have shaken core of the business world where several venerable facets of the media industry such as newspapers, radio and television are clamoring for their breadth under the impact of innovative giants such as Google and TIVO with large chunk of ad revenue shifting from conventional channels to more topical channels (refer graph 2.1). Why? Primarily, conventional media industries were not poised for changes, as we observed the break neck speed at which we have proceeded from web 1.0 to 3.0 within the last decade. Could the companies have avoided the wreckage if they had prepared for this pace of change? That is questionable. Graph 2.1 We can observe several strategic inflection points which have diminished the prominence of media industries; primarily, the ability of internet based technologies to deliver richer content in a cost effective manner in comparison to the high legacy cost of running a newspaper (i.e. office buildings, printing press, editors, photographers etc.). Second is the failure of the media companies to keep pace with the evolving changes around them, and the final elements of this downward spiral is the industries disregard for the customer base or the target market, i.e. producing content...
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...QUESTIONS – MODULE/WEEK 7 Read Chapter 3 of the Sterin text. Select 2 questions from the list below to answer: 1. Select a recent mass media technology (e.g., the iPad) and explain what you think its future will hold as it relates to the stages of technological innovation. 2. What do you think computer-based mass media technologies will look like if Moore’s Law is applied for another 10 years? 3. What do you think books and libraries will look like 10 years from now, and what do you believe are the 2 or 3 main technological advances that will lead us there? 4. Describe what you see as one of the main roadblocks to technologically driven change in developing countries in Africa or Asia today. Read Chapter 9 of the Sterin text. Select 2 questions from the list below to answer: 1. Do you believe that newspapers are dying as a result of the challenges posed by the Internet and digitally related content platforms, or do you think the newspaper industry, as a whole, will succeed in adapting and becoming viable? How do you feel about critics’ claims that Arianna Huffington has brought about the death of newspapers? 2. Toward the end of the Arianna Huffington video segment, Huffington is asked to predict how her news source will change in the next 10 years. Given what you have learned about developing mass media technologies and the effects such developments have had on journalism and journalistic practices, what would you predict? 3. In the video segment titled “Corporate Influence...
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...The Financial Effects of the Internet By E McCray Fundamentals of Electronic Business Bus 107 March 13, 2011 The life cycle of any business consists of change but many people desire to embrace the familiar and the need to keep everything normal. As a business increases or downsizes, change is inevitable. The internet has change the way we live. Cellular phones, flat screen television, computers, newspapers and other electronics such as the Apple’s IPOD and IPAD have some connection to the internet. If you don’t know how to use any of these products, you’re out of touch. The music business has grown so widely with the emergence of the internet and its accessibility. Music appreciation and awareness has crossed the common boundaries of race and country and genre or religion. The evolution that has taken place in the music industry over the last 15 years is quite staggering. The entrance of the internet onto the world stage has revolutionized the way music is bought, marketed and shared. It is not only the depth of the changes that are occurring, but also the increasing rate at which these changes are taking place. New technologies and processes are becoming outdated almost as soon as they are first officially adopted. Love it or hate it, the World Wide Web is here to stay, and it has irrevocably changed the business of music (Roper, 2010) The MP3 has made it...
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...PRINA REPORT ON MEDIA (PRINT AND DIGITAL) AT INSTITUTE OF MANAGEMENT TECHNOLOGY – HYDERABAD PREPARED FOR SUBMISSION AS A PART OF BUSINESS ORIENTATION PROGRAMME BY SUSRI SANGEETA ANUJ GUPTA 1 ACKNOWLEDGEMENT I would like to express my gratitude and appreciation to all those who gave me the possibility to complete this report. A special thanks to our BOP coordinator, Dr. Siva Gyanasundaram , whose help, stimulating suggestions and encouragement, helped me to coordinate my project especially in writing this report. A special thanks goes to my team mate, who help me to assemble the parts and gave suggestion about the Differential Rig Last but not least, many thanks go to the head of the project, Dr. Archana Pillai who have given her full effort in guiding the team in achieving the goal as well as his encouragement to maintain our progress in track. I would to appreciate the guidance given by other supervisor as well as the panels especially in our project presentation that has improved our presentation skills by their comment and tip. 2 INDEX SL NO. 1 2 CONTENT INTRODUCTION KEY PLAYERS OF THE INDUSTRY 3 GROWTH OF THE INDUSTRY 4 5 6 SWOT ANALYSIS CONCLUSION BIBLIOGRAPHY 16 19 22 12 PAGE 4 6 3 INTRODUCTION Overview Of The Industry Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing...
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...Newspaper readership is the people who read or are thought to read a particular newspaper. Decline in newspaper circulation and readership does not mean newspaper readership is aging. In fact, declining newspaper circulation and readership is happening at the same time with aging newspaper readership. Looking at the macro vision of aging newspaper readership, general social factors suggest that aging population and new way of newspaper reading by young people (i.e. reading online newspaper articles, reading free newspapers). In micro term, cohort effect, new reading style of non print news articles and cost of newspaper are three of the reasons why newspaper readership is aging. Aging of newspaper readership has impacts on societies and which aging readership has relationship to voter participation. Long-term Cohort effect and newspaper readership Cohort define people according to their birth of year (i.e. 1980-1989, 1990–1999). Cohorts are affected by age and the period of time that the groups grow. These make different cohorts have their only characteristics, and this is called as cohort effects. Cohort effect is further declining and aging newspaper readership. According to the characteristics of young cohorts, their readership level is lower than other older cohort groups.[8] Newspaper market does not target only the older cohort, young cohorts are also the targeted consumers of newspapers.[8] Comparing older cohorts to the younger, the way how the young cohort groups...
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...Effects of Mass Media Brad Gober 1/12/2016 HUM/186 Anthony Debonis Effects of Mass Media “The more media we have, the more we think we are connected, yet we are really disconnected from each other (“JR”, 2015). Many people have different opinions when it comes to media. No one is wrong in how they feel media is portrayed. There are many positives and negatives media has shown over the decades. However, there are some people would prefer to have mass media than none at all. In this paper I will analyze the way mass media has changed over the generations and how it has transformed. Secondly, you will learn about how each development influenced the world. I will discuss media convergence and how it done and what my personal thoughts and opinions on this process is. In the very beginning of the century, America relied solely on newspapers and articles. The evolution of mass media has increased over the years basically by how technology has transformed. Before internet no one had the luxury of downloading an app for weather or news media. It started with a basic paper delivery. No one buys the newspaper anymore because of how far technology has come. Another major development was the radio. Radio could provide war information much faster than newspapers, and people desired to hear current events of war situations, and the situations of family overseas. Ten years later television came to dominate the media industry (“Evolution of Mass Media in the 20th Century, 2015). By now...
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...1. What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and revenue model. The change from print media to digital media has provided a big challenge for the newspaper industry. Their main revenue streams have always been based on advertising. Online advertising brings much lesser revenues than print advertisements and a big gap appears. The internet causes on the one side the move from consumers to online consumption and on the other side a lot of retailers are using their own website as an advertising tool or are using free websites to reach their target groups. The technology itself is going through rapid changes as is in early stage of adoption by news agencies and consumers. Exhibit 4 indicates a decline in Print subscription for NYT and Exhibit 8 demonstrates steady rise in web traffic for online...
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...Introduction Classic texts such as Chanakya's Arthashastra (India) written in the 3rd century BC, Sun Tzu's The Art of War, written in China 2,500 years ago, the political strategy of Niccolò Machiavelli's The Prince, written in 1513, or Carl von Clausewitz's On War, published in 1832, are all still very popular, referenced, and highly regarded and followed. Strategy defined by these writers entailed from Political, game, war or social genre. For this assignment, we deal with business strategy or strategic management in today’s environment in the management world. Strategy could be simply defined as a plan of action to achieve any particular goal. In broader terms, Strategic Management refers to a process of combined activities; mainly, Strategic Analysis (required to develop an apt strategy), Strategy Formulation (process of transferring the analysis into a plan – intended strategy); and, Strategy Implementation (process of putting plan into action – realized strategy). The purpose of this assignment is to develop a comprehensive strategic plan for an Organization for its mission and vision to achieve goals. We have chosen ChinAfrica Magazine for this very purpose. ChinAfrica Magazine was first published in 1988 in English and French edition. Its paper version was suspended in 2001 due to internal financial problems; and, the new English monthly magazine was re-launched in October-2009. Their existing website is in English, Chinese, and French; thus, catering to a range...
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...responsible for gathering and publishing news in the form of newspapers or magazines * Journalism, News media - newspapers and magazines collectively * Saizdat , Underground Press - a system of clandestine printing and distribution of dissident or banned literature Definition * The industry associated with the printing and distribution of news through newspapers and magazines. * Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals PRINT MEDIA IN INDIA * Printing technology came to India in 1556. By-Jesuit priests * The first newspaper in India was published in 1780 * The first book printed in India was in Portugese language in Old Goa. It was Doctrina Christa by St. Francis Xavier. * The variety ethnic in india is one of factors the increasing of mass media in a various language * The contribution of print media in providing information and transfer of knowledge is remarkable and has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. * The emergence of online media does not effect the requirement of print media, otherwise it generates the development of the country Current scenario in India * At present over 62,000 newspapers and periodicals are published in India, Daily circulation of newspapers are over 180 million. * PricewaterhouseCoopers in its “Indian...
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...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation / Schedule of activities Evaluation Report References EXECUTIVE SUMMARY Zimbabwe Newspapers (1980) Ltd is the oldest newspaper publisher and commercial printer in Zimbabwe, as well as being easily the largest publisher of newspapers, having dominated the industry for almost 120 years. The company is the proprietor of Zimbabwe’s leading daily...
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...The Effect of the Internet on the Newspaper industry’s Revenues Emily Ford University of Maryland University College The Effect of the internet on The Newspaper Industry’s Revenues The newspaper industry is currently in the midst of a financial crisis due to the increased competition from news outlets on the internet and the changes in how the public chooses to access information. In 2011 seven major American newspapers declared bankruptcy. Of the roughly 1400 newspapers in the nation approximately half will go out of business in the next decade. Between the years 2001 and 2008 average print circulation went down by 13.5%. Over 80% of newspaper revenues are generated from their advertisement sales, however, among newspapers with an ancillary websites, they average less than 10% of these revenues from their web-based content (Kirchhoff, pp. 2-4). The struggle facing the newsprint media is their inability to make a profitable transition to web-based platforms. This paper will explore many of the challenges involved in making that transition as well as offer up possible strategies that the print media could utilize in the future. It is imperative that the content follow in line with what the medium demands, in order to flourish in the new frontier of distributing the news (Postman, p. 88). The newspaper industry as a whole has been slow to embrace the new internet based technology. They have yet to be successful in walking the line between traditional print content and...
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...mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” There are two levels of convergence, technologies which use broadband or wireless network delivery for industry-standard digital forms that they will display on various computer or computer-like devices such...
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