...1.0 Identify the effective and ineffective job advertisements. Effective Job Advertisements Figure 1 Figure 2 Figure 1 and 2 which I had selected as the effective job advertisement. Based on Figure1, job advertisement is from Unifortune Holdings Sdn Bhd, they are hiring complex manager, facility manager, chargeman and senior/junior contract executive. On the other hand, Figure 2 is from MISC Intergrated Logistics Sdn Bhd which looking for manager of business development, manager of warehouse and inland distribution, executive of warehouse operations and executive sales and marketing. Attention Attention is the banner or interesting tittle that able to attract the attention of the job seekers. (SmallBusiness, 2014) In order to establish an effective job advertisement, a strong, interesting, relevant, suitable tittle is needed to attract job seekers’ attention. According to the example above, from the figure 1 (Unifortune Holdings Sdb Bhd), they mentioned that they are seeking for highly committed, motivated and dedicated individual with high level of integrity to join the organization. They use short and concise sentences that are easy to read. So, this job advertisement is getting the attention from job seekers. Furthermore, starter of the figure 2 (MISC Integrated Logistics Sdb Bhd), “Move your carrer into a position to succeed with MISC Integrated Logistics Sdn Bhd’’ this starter get the attention of job seekers because it’s able to make job seekers confidence and...
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...success of the organization. Examples to demonstrate these points will also be included. Along side this I will also discuss if the external communication works and compare both pieces, stating improvements. Included in this report is also a bibliography which will include a list of references that I have used as research to find my information. Methodology When creating my advertisement, I considered key criteria. My key criteria aimed for my poster to include a hook, a piece of information, a call for action and a purpose which targeted my audience. In class we brainstormed the key criteria before making our own advert to assess how we could include these elements into the external communication. As a class we all made rough drafts of our posters and jotted down a range of different ideas as a rough draft. I decided to also evaluate against the key contributors of Mulberry. I discovered these key contributors by assessing the elements in which my advertisement would have an affect on. These elements include profit, sales, footfall and conversion. My piece of external communication is a recruitment advertisement, which will have an impact on Mulberry’s key contributors. When considering my methodology, I considered...
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...Ad Analysis Project Using colorful, message sending advertisements has become very popular over the last couple decades. Anywhere from using a short video advertisement to just using a simple picture. Every company has been known to do it and it is not just because it is fun to do. They do it for one simple reason. To get somebody or something’s attention. One ad that seems to be very attention getting is by an organization called The Children’s Defense Fund (CDF). They do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are thinking...
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...with one another to get their buyers attention. Advertisement is an investment and when it is done right, it is worth every penny. As much as a good advertisement has the ability to increase the profits of a business, a bad advertisement can really do damages. A print advertisement that I found the most convincing is an ad camping for Volkswagen Amarak. According to many people, an effective advertisement is one that is hard to define. For this reason, I am going to use an operational definition to define it. An effective advertisement needs to have a clear message for their audience, it needs to display artistic expression (imaginative, colors, etc.), and last but not least target their audiences emotion. According to the criteria listed above, the print advertisement for Volkswagen Amarak is effective. The ad campaign shared what the product is and why people should buy it. The ad was effective in controlling the audience feeling and also included images that required the audience to use their imaginations. The printed advertisement contains three individual images. The main eye catching image on the ad is the gigantic car Key that comes out from the left side of the picture stretching across the middle. It is the most creative and significant part of the campaign. They used the groves of the key and altered it into a safari and mountain scene. The second image used is a picture of the car on the left corner of the advertisement. Last but not least is a printed statement that...
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...Advertising to Consumers On July 1, 1941, the first commercial advertisement aired on television and drastically changed the way consumers view advertising. In present times, consumers are confronted with advertisements not just on television, but also in magazines, on the internet, and, of course, the most common form, word of mouth. Companies spend millions of dollars each year on advertisements targeted to increase their brand awareness through marketing campaigns. Through advertisements, consumers are educated about the price of products or services and possible differences in quality, allowing them to find a solution that best fits their needs. Advertising is not just a way to promote items; it is also commonly used as a public service to bring attention to issues such as domestic violence, cancer awareness, or available job opportunities. How advertising is used is largely dependent upon the goals of the company, taking into account such factors as what target they want to obtain, the amount of money they’re willing to spend, and they’re target demographic. TV advertising is one of the most popular forms of advertising and, in many ways, also the most effective. In 2008, about seventy billion dollars were spent on the creation of television advertisements. Some of the most prominent advantages of this form of advertising are that it can reach to millions of viewers while, at the same time, being selective in its target audience. Although television advertising can...
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...IMPACT OF E-RECRUITMENT AND JOB-SEEKERS PERCEPTION ON INTENTION TO PURSUE THE JOBS Naveed R. KHAN Marinah AWANG Arsalan Mujahid GHOURI Universiti Pendidikan Sultan Idris Tanjong Malim, Perak, Malaysia Email: naveed.r.khan@gmail.com Abstract: The study highlighted the significance of e-recruitment in the firms. In current epoch technology integrated the information in a sophisticated manner and has influenced on every setting of daily affaires. Hence job seekers are also get benefited with the internet era and start searching the jobs on internet. This study examined the relationship between the recruitment sources, job seekers’ perception and intention to pursue the job. Data was collected from 257 respondents and analysed in relation with the research objectives. The findings of the study showed that internet is the most preferred source to search the job among other recruitment sources. Furthermore, it is also suggested that the effectiveness of e-recruitment depends upon the placement of advertisement and salary is the most influential motivator to find interest in the job applied. Lastly, statistics of the study found that the recruitment sources and applicant’s perceptions of job significantly influence the intention to pursue the position applied by the job seeker. Keywords: Human resource management; e-recruitment; online job searching; online job portals; salary. 1. Introduction Electronic revolution and globalization changed the life of...
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...Organisational success depends on having the right skill mix. This unit provides an introduction to the resourcing and talent planning process. Studying this unit will enable learners to understand the factors that impact on an organisation’s resourcing and talent planning activities. They will learn about the relationship between recruitment and selection by identifying the key stages in each separate but related process. The benefits to the organisation of attracting and retaining a diverse workforce will be emphasised. They will be able to make a positive contribution to the recruitment and selection process by developing their knowledge and skills in defining and writing job descriptions, contributing to the job advertisement process, shortlisting, conducting face–to-face or telephone interviews and contributing to job offer and rejection letters. Key legislation pertaining to recruitment and selection will be covered. Finally, they will also learn more about good practice in employee induction and retention and the importance of collaborative working with other stakeholders. This unit is suitable for persons who: • are aspiring to, or embarking...
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...RESEARCH PROPOSAL TO NEW APPROACH FOR EXTRA INCOME Submitted to Andy Smith Advertising Department Supervisor Thomas Advertisements Company Prepare by Jason Vu Advertising Associate Thomas Advertisements Company March 24, 2010 THOMAS ADVERTISEMENTS COMPANY MEMORANDUM To : Andy Smith, Advertising Department Supervisor From : Jason Vu, Advertising Associate Date : March 24, 2010 Re : New Approach for Extra Income As a consequence of the recent increase in minimum wages, there is an increase in the discretionary income of our current advertising base. People with more money tend to spend more. Our current advertising approach does not take this into consideration. This is a proposal to modify the approach in our advertising strategy so that we can take advantage of the coming shift in our advertising base and enhance our advertising revenue by expanding our potential client base. The rationale behind the proposal and its implementation will be elaborated in the following report. When people have achieved basic survival needs such as food, shelter, and relatively secured physical and financial safety, they seek to attain things that they haven’t yet possess, such as status symbols or a sense of belonging to an exclusive group. If we can encourage our existing advertisement consumers to spend their extra income, hence shift the demand of our current advertising base to consume more upscale products, then we stand to gain an expanded and more profitable set...
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...recruitment channels employee referral, advertisement and employment websites to source of candidates. First is employee referral. You can find your friends, business colleagues, employee to apply the jobs. We have a cash bonus around five hundred dollars to one thousand dollars that is given to employees who find new employee and the new employee is successful on the job in two months. You should make sure them know the skills and competencies you are looking for and have a good understanding of the type of person who will fit in with the work culture. This source has some advantage including low cost per hire, high-quality hires, decrease hiring time. Therefore, we Advertisement in newspaper Second is advertisement in newspaper. Which is a convenient way to attract job applicants is to place an ad in newspaper. You should make a good advertisement to attract candidates to apply. You should post in South China Morning Post. If the good candidates you locate via this method may be sending applications to a number of sources, it is important to interview the better applicants as quickly as possible. It is equally important to make decisive choices as soon as you have interviewed and evaluated the candidates. Let’s do a good newspaper advertisement. Employment Websites Third is employment websites. As job boards and database repositories of jobs and resumes to become fully featured recruiting and screening centers. Posting jobs on general employment...
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...& Target audience profile & Poster : Xian Luo Report & Creative Strategy : Martha mwaniki Marketing Objective & Strategy & Poster : Yanhao Li Digital Campaign & Logo : Tan Wang Television Campaign : Mohammed Babiker BRIEF OVERVIEW Whether you are trying to expand your new business or fill an employee spot or two in your current business, you will need to create recruitment advertisements to target your potential employees. In this campaign we are recruiting new Transit officers to the public transport sector. Being a Transit officer is not for everyone and not everyone who sees him or herself being able to be an officer. In this recruiting campaign we want to vouch new officers on the team who are looking for a new career that is challenging and yet rewarding. In order for this campaign to be effective we have come up with creative advertising appeals and strategies to attract and or influence the new recruits to join the team. In order for this campaign to work we must attract attention (from appropriate job-seekers who are the Transit officers); attract relevant interest (by establishing relevance in the minds of the ideal candidates); create desire (to pursue what looks like a great opportunity), and finally provide a clear instruction for the next action or response. We as a team we have come with ideas to...
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...It is believed this advertisement was effective because the producers knew that using women as a cover to a product intended for housewives would make the targeted audience want the product more. Hoover had more going for it than the female targets though; they had bonuses, never seen technology, and great logos to draw people in. They used everything from amazing wording to the way they drew the advertisement for their targeted audience. There is no doubt the Hoover Company made a wise decision with their advertisement techniques in the late 40’s, which benefited their company, due to their targeted consumers. There are different reasons why this advertisement was such a success. On the political side of it, unfortunately you have sexism. Women were expected to stay home, clean house, take care of their children, prepare dinner, and tend to their husband. There were views on women compared to men on an everyday basis in the late 1940's early 1950's. It was not meant in a negative way, it was just the way things were back in that time period. No matter the time frame, in most cases, women were looked at as a lesser importance in the work field than men. Women were, "not as strong", or, "not as smart" as men, so it was said that is. Women are portrayed to the media as only doing the house work; and for the most part that is how it was. Therefore, there is no better way to sell household items than to make a hardworking woman's job easier. Making a woman’s job easier would definitely...
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...companies still post bland, uninteresting job descriptions, crossing their fingers in hope that they will find the ideal individual who is an organizational fit. In addition, the most shocking aspect of this is that most business leaders focus their resources and efforts going after the 17% of candidates who are actively seeking employment, yet desire to employ the 83% who are not looking for work (Adler, 2013). Employers want to hire top performers, but most are not cognizant of doing so in effective ways and avoid violating anti-discrimination and other significant employment laws. For example, Adler (2013) informs that there are a variety of reasons that hiring managers have a hard time finding the best recruits, including that: employers depend on a surplus of candidates during the hiring process, but seek them in a talent scarce environment; candidates do not know how to engage in the hiring game; and few hiring managers take responsibility for attracting quality candidates because they are focused on attracting quantity, hoping to discover that diamond in the rough. These are all significant issues that need to be addressed, dissected, understood, and reframed in a strategic manner to produce the most effective hiring programs that will attract top talent (Adler, 2013). In this paper I will prepare an advertisement for the position my manger is hiring for. In that advertisement I will provide the job description, description of job duties, and description of minimum qualifications...
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...documentations will be cost effective for a business. And I will also explain the different skills needed for different jobs. Job Description I have searched online for a job suitable for my demographic in a well-known supermarket; ASDA. I have chosen the job role of being a checkout operator. The first recruitment documentation I will be explaining would be the job description. The purpose of this section is to allow the candidates to be aware of what they need to do for the role. The description covers the job title and explains what duties the candidates are responsible for. It is also a document stating the initial role of the job that is being advertised and allows candidates to know what they are applying for and allows them to be prepared for the interview. Job descriptions are used through all stages of the recruitment process and is often used in the advertisement, be reminded of this again in the interview stage and being a successful employee by revisiting this document that the job requires and the hours that they are expected to work. Person Specification Each job role will have a different person specification because each one will need different skills in order to fulfil the title. This recruitment documentation allows the candidate what kind of person the employer is looking for; which could range from your past work experience all the way to your characteristics. This allows the candidate to understand what type of person will be fir for the job as well as creating...
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...INTRODUCTION AND GROWTH IN BANKING SECTOR 3.2 YES BANK: AN OVERVIEW 3.3 YES BANK GROWTH 3.5 STRUCTURE OF YES BANK 3.6 HUMAN RESOURCES DEPARTMENT AT YES BANK 3.7 NATURE OF RECRUITMENT PROBLEM FACED AT YES BANK 3.8 RECRUITMENT PROCESS IN YES BANK 3.12 JOB DESCRIPTION 3.13 ANALYSIS OF METHODOLOGIES FOR RECRUITMENT OF SALES OFFICERS 3.14 JOB CONSULTANTS 3.19 ONLINE APPLICATIONS 3.22 REFERRALS 3.25 CAMPUS PLACEMENTS 3.27 DIRECT ADVERTISEMENT 3.28 INTERNAL RECRUITMENT 3.29 CURRENT SCENARIO AND TREND AT DELHI/ NCR REGION 3.30 ANALYSIS FROM INTERVIEWS 3.31 SURVEY OF EMPLOYEES 3.32 EFFECTIVENESS 3.32 OVERALL EFFECTIVE RECRUITMENT STRATEGY 3.39 RECRUITMENT PLAN 3.40 LIMITATION OF THE PRESENT STUDY 4. RECOMMENDATIONS & CONCLUSION 5. ANNEXURES PREFACE Effective recruitment, selection and retention are critical to organizational success. They enable companies to have high performing employees who are satisfied with their jobs, thus...
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...into slavery through promises of work. Human traffickers tend to prey on impoverished people who live in countries with little access to education, health care or jobs. The basic flow of this global traffic flows slaves from poorer counties to richer countries (Bales, 2008). The advertisement showcasing a magazine cover ‘Good Slavekeeping’ sends a grand message about one of the biggest world issues right now and is very effective in giving the reader an insight on all aspects of modern day slavery. It uses ethical and emotional appeal along with irony to effectively to get the readers involved with the situation. The advertisement uses the ethical appeal to make people question their morals and what they believe in. It ironically presents issues throughout like ‘slaves do the dumbest things for mercy that makes us LOL’ and ‘hide that passport where she’ll never find it’. It is informing readers that slaves around the world are continuously pleading for mercy and trying to escape their lives but there is no one around to help them. It questions morality as how can one be oblivious to the sufferings of millions around the world. The innovative punishments and using violence to keep them in shape to do what they were bought for, raises awareness towards the daily assaults that slaves encounter. The advertisement also...
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