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Effects of Mass Media Worksheet

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Effects of Mass Media Worksheet

Write brief 250-to 300-word answers to each of the following:

|Questions |Answers |
|What were the major developments in the |In the early 1900’s newspapers was the main form of mass media. Over the years there were |
|evolution of mass media during the 20th |many developments in the evolution of mass media in the 20th century. The major |
|century? |developments were the radio, television, and the internet. Radio came along in the early |
| |decades of the 20th century. They were considered to less expensive than telephones and by|
| |the 1920’s it was likely that most homes had a radio. Radio did something that newspapers |
| |could not do. It allowed many people all over to listen to same thing at the same time. |
| |Many people tuned in for updates on the war going on at this time. After radio the next |
| |form of mass media was the television. In 1946, about 17,000 televisions existed in the |
| |United States; within 7 years, two-thirds of American households owned at least one set. |
| |(“Media and Culture”, Ch. 1, p.32) Television brought along the ability for Americans to |
| |not only hear a certain message but for them to see it also. ABC, NBC, and CBS were the 3 |
| |major networks that controlled most of the things that Americans watched on television. |
| |After television the next major development in mass media was the internet. The first |
| |computers were big and bulky and were mainly used by businesses. Eventually computers that|
| |people could have in their home were produced. People could access the internet through |
| |the phone lines in their home. The internet became a new way for people to communicate |
| |with others all around the world. It also opened up many other possibilities for people |
| |like doing research, or shopping. |
|How did each development influence | The development of radio influenced American culture in many ways. It opened up a whole |
|American culture? |new way marketing for those who were trying to sell products. It gave them the ability to |
| |reach massive audiences they could not reach before. Radio became the main source of |
| |entertainment for most Americans early in the 20th century. They would get their news |
| |updates, listen to sporting events, and listen to advertisements. Many believe everything |
| |that was said on the radio and lived their lives according to what they heard. From what |
| |food to eat, what clothes to wear, radio gave them a sense of how they should be living. |
| |With the development of television it gave Americans the ability to put a face to the |
| |voice we hear on the radio. I would say that television is a big part of most people’s |
| |lives today. Many people today form their beliefs and opinions about certain things from |
| |what they see about it on the TV. Politics is a very good example of this. The development|
| |of the internet has major influences on American culture today. Most of the world uses the|
| |internet daily in some form whether it is on our computer, tablet, smartphone or some |
| |other internet ready device. The internet has opened many doors that were not open in |
| |years past. One example is it gives people that are not able to attend college in person a|
| |chance to earn a college degree. The internet has now become one of the main ways that |
| |people communicate. It offers us the ability to stay in touch with friends and family |
| |through social media and it gives us ways to meet new people. |

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