Effects of Quality Management on Domestic and Global Competition
Carletta Whiting
MGT/449
December 19, 2011
Timothy De Long

Effects of Quality Management on Domestic and Global Competition Quality management is the “management activities and functions involved in determination of quality policy and its implementation through means such as quality planning and quality assurance including quality control” (www.businessdictionary.com). Whereas, the “total quality management is a holistic approach to long-term success that views continuous improvement in all aspects of an organization as a process and not as a short-term goal” (www.businessdictionary.com). Consumer satisfaction is determined by the quality of products and services a company gives to consumers, which determines if the organizational objectives were achieved. This dissertation will compare and contrast two companies one international (Lufthansa Airlines) and the second national (Southwest Airlines). Southwest Airlines executed a strategy constructed to achieve a favorable outcome for the organization. The calculated plan starts with the directive to contribute to each aspect of the business: consumers, technology, facilities, and aircrafts. Southwest Airlines plan to gather consumer devotion by offering low cost merchandise and amenities for corporate America and for vacationing individuals seeking to cut cost. The strategy offers a less expensive value to consumers who do not have resources to use other airlines like Delta or US Airways. The organization is determined to hire and service humorous people. Southwest Airlines does not pre-assign seating to consumers, which allows faster boarding at the terminal. Quickly boarding consumers allows Southwest to offer more flights daily. This strategy allows the company to offer people low prices while generating yield. Southwest currently