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Effects of Mass Media

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The Effects of Mass Media
Nicholas Hall
University of Phoenix
Hum/186
October 2, 2012
David Dinkins

Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe.
Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating.
The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication started getting in the hands of more people quicker and more spread out than in the past, more people started to communicate and ideas that changed the culture began to spread. Reading helped people learn and be educated. Increasing literacy stretched beyond the upper class to the lower classes.
After the printing era was the electronic era. The invention of the telegraph provided

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